--- title: "Holland Beckett vs Sharp Tudhope: Which is searched more in New Zealand?" description: "Is Holland Beckett or Sharp Tudhope more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tauranga law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/holland-beckett-vs-sharp-tudhope" publisher: "Brandwave" --- # Holland Beckett vs Sharp Tudhope: Which is searched more in New Zealand? Is Holland Beckett or Sharp Tudhope more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tauranga law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Holland Beckett and Sharp Tudhope - **Competitive set**: Tauranga law firms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Holland Beckett Share of Search**: 43.6% - **Sharp Tudhope Share of Search**: 19.3% ## Is Holland Beckett or Sharp Tudhope more popular in search? - In September 2026, Holland Beckett had more branded searches than Sharp Tudhope among Tauranga law firms in New Zealand. Holland Beckett had about 610 branded searches, while Sharp Tudhope had 270. Holland Beckett made up 43.6% of all Tauranga law firm searches we track, and Sharp Tudhope accounted for 19.3%. - Holland Beckett was ahead of Sharp Tudhope in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Holland Beckett’s share of searches among Tauranga law firms in New Zealand moved from 40.6% to 43.6%, and its estimated monthly branded searches moved from 630 to 610. - Across the 12 months ending September 2026, Sharp Tudhope’s share of searches among Tauranga law firms in New Zealand moved from 18.1% to 19.3%, and its estimated monthly branded searches moved from 280 to 270. ## Top Tauranga law firms in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Holland Beckett and Sharp Tudhope were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Sharp Tudhope was listed before Holland Beckett in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sharp Tudhope | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Holland Beckett | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Cooney Lees Morgan | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Burley Castle Hawkins | 4th | 2 of 3 | 0 of 1 | 2 of 4 | ## Every AI answer about Tauranga law firms - Asked ChatGPT "Which law firm should I hire in Tauranga, New Zealand?": 1. Sharp Tudhope, 2. Cooney Lees Morgan, 3. Holland Beckett - Asked ChatGPT "What are the best law firms in Tauranga, New Zealand?": 1. Holland Beckett, 2. Sharp Tudhope, 3. Cooney Lees Morgan, 4. Burley Castle Hawkins - Asked ChatGPT "What's the best law firm in Tauranga, New Zealand for legal advice?": 1. Sharp Tudhope, 2. Holland Beckett, 3. Burley Castle Hawkins - Searched Google, AI Overview "family lawyer tauranga": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Tauranga law firms in September 2026? - In September 2026, Holland Beckett gained share of searches among Tauranga law firms in New Zealand, from 38.4% to 43.6%. - In September 2026, Sharp Tudhope lost share of searches among Tauranga law firms in New Zealand, from 21.4% to 19.3%. ## Month by month | Month | Holland Beckett estimated searches | Holland Beckett Share of Search | Holland Beckett rank | Sharp Tudhope estimated searches | Sharp Tudhope Share of Search | Sharp Tudhope rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 630 | 40.6% | 1 | 280 | 18.1% | 3 | | Nov 2025 | 750 | 39.3% | 1 | 330 | 17.3% | 3 | | Dec 2025 | 610 | 41.2% | 1 | 270 | 18.2% | 3 | | Jan 2026 | 500 | 37% | 1 | 270 | 20% | 3 | | Feb 2026 | 760 | 45.2% | 1 | 340 | 20.2% | 3 | | Mar 2026 | 750 | 38.3% | 1 | 330 | 16.8% | 3 | | Apr 2026 | 610 | 40.1% | 1 | 270 | 17.8% | 3 | | May 2026 | 610 | 40.7% | 1 | 270 | 18% | 3 | | Jun 2026 | 780 | 44.1% | 1 | 290 | 16.4% | 3 | | Jul 2026 | 640 | 38.6% | 1 | 280 | 16.9% | 3 | | Aug 2026 | 610 | 38.4% | 1 | 340 | 21.4% | 3 | | Sep 2026 | 610 | 43.6% | 1 | 270 | 19.3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Holland Beckett’s and Sharp Tudhope’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Holland Beckett**: Measured on the search terms “Holland Beckett”, “holland beckett law”, “holland beckett lawyers” and “holland beckett whakatane”, summed into one figure. - **Sharp Tudhope**: Measured on the search terms “sharp tudhope”, “sharp tudhope tauranga” and “sharptudhope”, summed into one figure. - [Holland Beckett profile](/demand/nz/brands/holland-beckett) - [Sharp Tudhope profile](/demand/nz/brands/sharp-tudhope) - [All Tauranga law firms in New Zealand](/demand/nz/locations/tauranga/law-firms): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Holland Beckett or Sharp Tudhope more popular in search? In September 2026, Holland Beckett had more branded searches than Sharp Tudhope among Tauranga law firms in New Zealand. Holland Beckett had about 610 branded searches, while Sharp Tudhope had 270. Holland Beckett made up 43.6% of all Tauranga law firm searches we track, and Sharp Tudhope accounted for 19.3%. ## Cite this page Brandwave. "Holland Beckett vs Sharp Tudhope: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/holland-beckett-vs-sharp-tudhope This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/holland-beckett-vs-sharp-tudhope. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.