--- title: "Holland Beckett – Rotorua vs OSC Law: Which is more popular in New Zealand?" description: "Is Holland Beckett – Rotorua or OSC Law more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Rotorua law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/holland-beckett-rotorua-vs-osc-law" publisher: "Brandwave" --- # Holland Beckett – Rotorua vs OSC Law: Which is more popular in New Zealand? Is Holland Beckett – Rotorua or OSC Law more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Rotorua law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Holland Beckett – Rotorua and OSC Law - **Competitive set**: Rotorua law firms - **Market**: New Zealand - **Month measured**: Oct 2026 - **Holland Beckett – Rotorua Share of Search**: 12.9% - **OSC Law Share of Search**: 1.4% ## Is Holland Beckett – Rotorua or OSC Law more popular in search? - In October 2026, Holland Beckett – Rotorua had more branded searches than OSC Law among Rotorua law firms in New Zealand. Holland Beckett – Rotorua had about 90 branded searches, while OSC Law had 10. Holland Beckett – Rotorua made up 12.9% of all Rotorua law firm searches we track, and OSC Law accounted for 1.4%. - Holland Beckett – Rotorua was ahead of OSC Law in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Holland Beckett – Rotorua’s share of searches among Rotorua law firms in New Zealand moved from 11.4% to 12.9%, and its estimated monthly branded searches held steady at 90. - Across the 12 months ending October 2026, OSC Law’s share of searches among Rotorua law firms in New Zealand moved from 1.3% to 1.4%, and its estimated monthly branded searches held steady at 10. ## Top Rotorua law firms in ChatGPT and Google AI Overviews In three ChatGPT questions, Holland Beckett – Rotorua appeared in all three answers. OSC Law did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Steens Law | 1st | 3 of 3 | 3 of 3 | | Holland Beckett – Rotorua | 2nd | 3 of 3 | 3 of 3 | | Sandford Wall | 3rd | 3 of 3 | 3 of 3 | | Matthew Shaw Legal | 4th | 2 of 3 | 2 of 3 | | Alchemy Law | 5th | 2 of 3 | 2 of 3 | | Lance Lawson | 6th | 2 of 3 | 2 of 3 | | JB Morrison | 7th | 1 of 3 | 1 of 3 | | The Law Shop | Not ranked | 0 of 3 | 0 of 3 | | OSC Law | Not ranked | 0 of 3 | 0 of 3 | | Rodgers & Co | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Rotorua law firms - Asked ChatGPT "Which law firm should I hire in Rotorua, New Zealand?": 1. Steens Law, 2. Holland Beckett – Rotorua, 3. Sandford Wall, 4. Alchemy Law - Asked ChatGPT "What are the best law firms in Rotorua, New Zealand?": 1. Steens Law, 2. Sandford Wall, 3. Holland Beckett – Rotorua, 4. Matthew Shaw Legal, 5. Alchemy Law, 6. Lance Lawson, 7. JB Morrison - Asked ChatGPT "What's the best law firm in Rotorua, New Zealand for legal help?": 1. Steens Law, 2. Holland Beckett – Rotorua, 3. Sandford Wall, 4. Matthew Shaw Legal, 5. Lance Lawson Not named in any answer: The Law Shop, OSC Law and Rodgers & Co. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Rotorua law firms in October 2026? - In October 2026, Holland Beckett – Rotorua overtook JB Morrison to rank 3rd among Rotorua law firms in New Zealand, with 12.9% of the searches. - In October 2026, OSC Law lost share of searches among Rotorua law firms in New Zealand, from 2.6% to 1.4%. ## How has branded search for Holland Beckett – Rotorua and OSC Law changed in New Zealand over the last 12 months? | Month | Holland Beckett – Rotorua estimated searches | Holland Beckett – Rotorua Share of Search | Holland Beckett – Rotorua rank | OSC Law estimated searches | OSC Law Share of Search | OSC Law rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 90 | 11.4% | 3 | 10 | 1.3% | 9 | | Dec 2025 | 50 | 8.8% | 4 | 10 | 1.8% | 9 | | Jan 2026 | 90 | 13.8% | 3 | 10 | 1.5% | 9 | | Feb 2026 | 110 | 13.1% | 3 | 10 | 1.2% | 9 | | Mar 2026 | 70 | 9.5% | 4 | 10 | 1.4% | 9 | | Apr 2026 | 90 | 14.3% | 3 | 10 | 1.6% | 9 | | May 2026 | 110 | 14.1% | 4 | 20 | 2.6% | 9 | | Jun 2026 | 90 | 11.1% | 5 | 10 | 1.2% | 9 | | Jul 2026 | 90 | 12.5% | 3 | 10 | 1.4% | 9 | | Aug 2026 | 90 | 11.3% | 4 | 20 | 2.5% | 8 | | Sep 2026 | 90 | 11.7% | 4 | 20 | 2.6% | 8 | | Oct 2026 | 90 | 12.9% | 3 | 10 | 1.4% | 9 | ## How are Holland Beckett – Rotorua’s and OSC Law’s branded searches counted? Brandwave collects information about searches that people make online using Holland Beckett – Rotorua’s and OSC Law’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Holland Beckett – Rotorua**: Measured on the search term “holland beckett rotorua”. - **OSC Law**: Measured on the search terms “osc lawyers” and “osclaw”, summed into one figure. - [Holland Beckett – Rotorua profile](/demand/nz/brands/holland-beckett-rotorua) - [OSC Law profile](/demand/nz/brands/osc-law) - [All Rotorua law firms in New Zealand](/demand/nz/locations/rotorua/law-firms): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Holland Beckett – Rotorua or OSC Law more popular in search? In October 2026, Holland Beckett – Rotorua had more branded searches than OSC Law among Rotorua law firms in New Zealand. Holland Beckett – Rotorua had about 90 branded searches, while OSC Law had 10. Holland Beckett – Rotorua made up 12.9% of all Rotorua law firm searches we track, and OSC Law accounted for 1.4%. ## Cite this page Brandwave. "Holland Beckett – Rotorua vs OSC Law: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/holland-beckett-rotorua-vs-osc-law This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/holland-beckett-rotorua-vs-osc-law. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.