--- title: "Holland America Line vs Norwegian Cruise Line: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Holland America Line or Norwegian Cruise Line? Compare estimated monthly branded-search demand and Share of Search inside the Cruise lines set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/holland-america-line-vs-norwegian-cruise-line" publisher: "Brandwave" --- # Holland America Line vs Norwegian Cruise Line: Which is more popular by branded search in New Zealand? Which is more popular in search, Holland America Line or Norwegian Cruise Line? Compare estimated monthly branded-search demand and Share of Search inside the Cruise lines set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Holland America Line and Norwegian Cruise Line - **Competitive set**: Cruise lines - **Market**: New Zealand - **Month measured**: Aug 2026 - **Holland America Line Share of Search**: 4.6% - **Norwegian Cruise Line Share of Search**: 6.3% ## Which is more popular in search, Holland America Line or Norwegian Cruise Line? - In August 2026, Norwegian Cruise Line had more branded searches than Holland America Line among cruise lines in New Zealand. Norwegian Cruise Line was estimated to have 3.6K branded searches compared to Holland America Line’s 2.6K, and held a 6.3% Share of Search versus Holland America Line’s 4.6%. - The lead changed hands 2 times in the 11 months ending August 2026: Holland America Line took it in March 2026, Norwegian Cruise Line took it in April 2026. - Across the 11 months ending August 2026, Holland America Line’s estimated Share of Search among cruise lines in New Zealand moved from 4.9% to 4.6%, and its estimated monthly branded searches moved from 2.8K to 2.6K. - Across the 11 months ending August 2026, Norwegian Cruise Line’s estimated Share of Search among cruise lines in New Zealand moved from 9.1% to 6.3%, and its estimated monthly branded searches moved from 5.2K to 3.6K. ## How did search popularity change for New Zealand cruise lines in August 2026? - In August 2026, Norwegian Cruise Line gained estimated Share of Search among cruise lines in New Zealand, from 5.6% to 6.3%. - In August 2026, Holland America Line lost estimated Share of Search among cruise lines in New Zealand, from 5.1% to 4.6%. ## Month by month | Month | Holland America Line estimated searches | Holland America Line Share of Search | Holland America Line rank | Norwegian Cruise Line estimated searches | Norwegian Cruise Line Share of Search | Norwegian Cruise Line rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.8K | 4.9% | 8 | 5.2K | 9.1% | 5 | | Nov 2025 | 3.5K | 5.6% | 7 | 5.3K | 8.6% | 5 | | Dec 2025 | 2.6K | 4.2% | 8 | 4.8K | 7.8% | 5 | | Jan 2026 | 4.3K | 5.1% | 7 | 9.5K | 11.1% | 5 | | Feb 2026 | 4K | 4.6% | 7 | 6.7K | 7.8% | 5 | | Mar 2026 | 6.3K | 9.4% | 5 | 5.2K | 7.7% | 6 | | Apr 2026 | 2.6K | 4.7% | 7 | 5.2K | 9.5% | 5 | | May 2026 | 3.1K | 5.8% | 7 | 3.9K | 7.3% | 5 | | Jun 2026 | 2.6K | 4.8% | 7 | 3.6K | 6.6% | 6 | | Jul 2026 | 3K | 5.1% | 7 | 3.2K | 5.6% | 6 | | Aug 2026 | 2.6K | 4.6% | 7 | 3.6K | 6.3% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Holland America Line’s and Norwegian Cruise Line’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Holland America Line**: Measured on the search terms “holland america”, “holland america cruise”, “holland america cruise line”, “holland america cruises nz”, “holland america line”, “holland america line near me”, “holland america line new zealand”, “holland america ms zaandam”, “holland america noordam”, “holland america nz”, “holland america oosterdam”, “holland america ships”, “holland america westerdam”, “hollandamerica com”, “hollandamericaline” and “hollandamericaline cruise”, summed into one figure. - **Norwegian Cruise Line**: Measured on the search terms “ncl com”, “ncl cruise”, “ncl cruise ships”, “norwegian cruise line”, “norwegian cruise line bliss”, “norwegian cruise line breakaway”, “norwegian cruise line dawn”, “norwegian cruise line gem”, “norwegian cruise line itinerary”, “norwegian cruise line jade”, “norwegian cruise line near me”, “norwegian cruise line nz”, “norwegian cruise line pearl”, “norwegian cruise line pride of america”, “norwegian cruise line spirit”, “norwegian cruise line sun”, “norwegian cruises”, “norwegian cruises nz” and “norwegiancruiseline”, summed into one figure. - [Holland America Line profile](/demand/nz/brands/holland-america-line) - [Norwegian Cruise Line profile](/demand/nz/brands/norwegian-cruise-line) - [All cruise lines in New Zealand](/demand/nz/categories/nz-cruise-lines): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Holland America Line or Norwegian Cruise Line? In August 2026, Norwegian Cruise Line had more branded searches than Holland America Line among cruise lines in New Zealand. Norwegian Cruise Line was estimated to have 3.6K branded searches compared to Holland America Line’s 2.6K, and held a 6.3% Share of Search versus Holland America Line’s 4.6%. ## Cite this page Brandwave. "Holland America Line vs Norwegian Cruise Line: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/holland-america-line-vs-norwegian-cruise-line This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/holland-america-line-vs-norwegian-cruise-line. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.