--- title: "Holiday Parks New Zealand vs NZMCA: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Holiday Parks New Zealand or NZMCA? Compare estimated monthly branded-search demand and Share of Search inside the Holiday park chains set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/holiday-parks-new-zealand-vs-nzmca" publisher: "Brandwave" --- # Holiday Parks New Zealand vs NZMCA: Which is more popular by branded search in New Zealand? Which is more popular in search, Holiday Parks New Zealand or NZMCA? Compare estimated monthly branded-search demand and Share of Search inside the Holiday park chains set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Holiday Parks New Zealand and NZMCA - **Competitive set**: Holiday park chains - **Market**: New Zealand - **Month measured**: Aug 2026 - **Holiday Parks New Zealand Share of Search**: 2% - **NZMCA Share of Search**: 14.2% ## Which is more popular in search, Holiday Parks New Zealand or NZMCA? - In August 2026, NZMCA had more branded searches than Holiday Parks New Zealand among holiday park chains in New Zealand. NZMCA was estimated to have 5.8K branded searches compared to Holiday Parks New Zealand’s 820, and held a 14.2% Share of Search versus Holiday Parks New Zealand’s 2%. - NZMCA was ahead of Holiday Parks New Zealand in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Holiday Parks New Zealand’s estimated Share of Search among holiday park chains in New Zealand moved from 1.6% to 2%, and its estimated monthly branded searches moved from 1.3K to 820. - Across the 11 months ending August 2026, NZMCA’s estimated Share of Search among holiday park chains in New Zealand moved from 12.8% to 14.2%, and its estimated monthly branded searches moved from 9.8K to 5.8K. ## How did search popularity change for New Zealand holiday park chains in August 2026? - In August 2026, NZMCA gained estimated Share of Search among holiday park chains in New Zealand, from 12.3% to 14.2%. - Holiday Parks New Zealand’s estimated Share of Search among holiday park chains in New Zealand has gained ground for 3 months in a row, from 1.3% to 2% in August 2026. ## Month by month | Month | Holiday Parks New Zealand estimated searches | Holiday Parks New Zealand Share of Search | Holiday Parks New Zealand rank | NZMCA estimated searches | NZMCA Share of Search | NZMCA rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.3K | 1.6% | 3 | 9.8K | 12.8% | 2 | | Nov 2025 | 1.5K | 1.6% | 3 | 10.9K | 11.5% | 2 | | Dec 2025 | 1.7K | 1.4% | 3 | 12.4K | 10.6% | 2 | | Jan 2026 | 1.9K | 1.4% | 3 | 14.3K | 11.1% | 2 | | Feb 2026 | 1.1K | 1.1% | 3 | 12.1K | 12% | 2 | | Mar 2026 | 1K | 1.1% | 3 | 12.3K | 13.2% | 2 | | Apr 2026 | 680 | 1% | 3 | 9.2K | 14% | 2 | | May 2026 | 610 | 1.3% | 3 | 6.7K | 14.7% | 2 | | Jun 2026 | 550 | 1.6% | 3 | 5.4K | 15.9% | 2 | | Jul 2026 | 740 | 1.7% | 3 | 5.3K | 12.3% | 2 | | Aug 2026 | 820 | 2% | 3 | 5.8K | 14.2% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Holiday Parks New Zealand’s and NZMCA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Holiday Parks New Zealand**: Measured on the search terms “best holiday parks new zealand”, “holiday parks new zealand” and “top ten holiday parks new zealand”, summed into one figure. - **NZMCA**: Measured on the search terms “campsaver nzmca”, “covi nzmca insurance”, “foxton nzmca park”, “gisborne nzmca park”, “kaikoura nzmca park”, “lake tekapo nzmca park”, “new zealand motor caravan association inc nzmca”, “nzmca”, “nzmca camping”, “nzmca discounts”, “nzmca motorhomes for sale”, “nzmca parks”, “nzmca sites”, “nzmca website” and “wireless nation nzmca”, summed into one figure. - [Holiday Parks New Zealand profile](/demand/nz/brands/holiday-parks-new-zealand) - [NZMCA profile](/demand/nz/brands/nzmca) - [All holiday park chains in New Zealand](/demand/nz/categories/nz-holiday-park-chains): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Holiday Parks New Zealand or NZMCA? In August 2026, NZMCA had more branded searches than Holiday Parks New Zealand among holiday park chains in New Zealand. NZMCA was estimated to have 5.8K branded searches compared to Holiday Parks New Zealand’s 820, and held a 14.2% Share of Search versus Holiday Parks New Zealand’s 2%. ## Cite this page Brandwave. "Holiday Parks New Zealand vs NZMCA: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/holiday-parks-new-zealand-vs-nzmca This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/holiday-parks-new-zealand-vs-nzmca. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.