--- title: "Holiday Houses vs Vrbo: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Holiday Houses or Vrbo? Compare estimated monthly branded-search demand and Share of Search inside the Holiday home rentals set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/holiday-houses-vs-vrbo" publisher: "Brandwave" --- # Holiday Houses vs Vrbo: Which is more popular by branded search in New Zealand? Which is more popular in search, Holiday Houses or Vrbo? Compare estimated monthly branded-search demand and Share of Search inside the Holiday home rentals set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Holiday Houses and Vrbo - **Competitive set**: Holiday home rentals - **Market**: New Zealand - **Month measured**: Aug 2026 - **Holiday Houses Share of Search**: 0.74% - **Vrbo Share of Search**: 0.92% ## Which is more popular in search, Holiday Houses or Vrbo? - In August 2026, Vrbo had more branded searches than Holiday Houses among holiday home rentals in New Zealand. Vrbo was estimated to have 2.8K branded searches compared to Holiday Houses’ 2.2K, and held a 0.92% Share of Search versus Holiday Houses’ 0.74%. - The lead changed hands 5 times in the 11 months ending August 2026: Vrbo took it in November 2025, Holiday Houses took it in January 2026, Vrbo took it in February 2026, Holiday Houses took it in June 2026, Vrbo took it in August 2026. - Across the 11 months ending August 2026, Holiday Houses’ estimated Share of Search among holiday home rentals in New Zealand moved from 1.1% to 0.74%, and its estimated monthly branded searches moved from 2.9K to 2.2K. - Across the 11 months ending August 2026, Vrbo’s estimated Share of Search among holiday home rentals in New Zealand moved from 1% to 0.92%, and its estimated monthly branded searches held steady at 2.8K. ## How did search popularity change for New Zealand holiday home rentals in August 2026? - In August 2026, Vrbo rose from 5th to 4th among holiday home rentals in New Zealand. - In August 2026, Holiday Houses fell from 4th to 5th among holiday home rentals in New Zealand. ## Month by month | Month | Holiday Houses estimated searches | Holiday Houses Share of Search | Holiday Houses rank | Vrbo estimated searches | Vrbo Share of Search | Vrbo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.9K | 1.1% | 4 | 2.8K | 1% | 5 | | Nov 2025 | 2.9K | 1.1% | 5 | 2.9K | 1.1% | 4 | | Dec 2025 | 3K | 0.95% | 5 | 3.4K | 1.1% | 4 | | Jan 2026 | 5.1K | 1.3% | 4 | 4.3K | 1.1% | 5 | | Feb 2026 | 2.9K | 0.87% | 5 | 4.1K | 1.3% | 4 | | Mar 2026 | 2.4K | 0.73% | 5 | 3.5K | 1.1% | 4 | | Apr 2026 | 1.9K | 0.72% | 5 | 2.3K | 0.86% | 4 | | May 2026 | 1.9K | 0.69% | 5 | 2.5K | 0.87% | 4 | | Jun 2026 | 2.3K | 0.79% | 4 | 2.3K | 0.78% | 5 | | Jul 2026 | 2.3K | 0.78% | 4 | 2.2K | 0.75% | 5 | | Aug 2026 | 2.2K | 0.74% | 5 | 2.8K | 0.92% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Holiday Houses’ and Vrbo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Holiday Houses**: Measured on the search terms “holiday houses nz”, “holiday houses rentals”, “holidayhouses” and “holidayhouses co nz”, summed into one figure. - **Vrbo**: Measured on the search terms “vrbo”, “vrbo cabins”, “vrbo com”, “vrbo holiday homes”, “vrbo home rentals”, “vrbo near me”, “vrbo new zealand”, “vrbo nz” and “vrbo rentals”, summed into one figure. - [Holiday Houses profile](/demand/nz/brands/holiday-houses) - [Vrbo profile](/demand/nz/brands/vrbo) - [All holiday home rentals in New Zealand](/demand/nz/categories/nz-holiday-home-rentals): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Holiday Houses or Vrbo? In August 2026, Vrbo had more branded searches than Holiday Houses among holiday home rentals in New Zealand. Vrbo was estimated to have 2.8K branded searches compared to Holiday Houses’ 2.2K, and held a 0.92% Share of Search versus Holiday Houses’ 0.74%. ## Cite this page Brandwave. "Holiday Houses vs Vrbo: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/holiday-houses-vs-vrbo This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/holiday-houses-vs-vrbo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.