--- title: "Holey Moley vs Lollipops Playland: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Holey Moley or Lollipops Playland? Compare estimated monthly branded-search demand and Share of Search inside the Family entertainment venues set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/holey-moley-vs-lollipops-playland" publisher: "Brandwave" --- # Holey Moley vs Lollipops Playland: Which is more popular by branded search in New Zealand? Which is more popular in search, Holey Moley or Lollipops Playland? Compare estimated monthly branded-search demand and Share of Search inside the Family entertainment venues set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Holey Moley and Lollipops Playland - **Competitive set**: Family entertainment venues - **Market**: New Zealand - **Month measured**: Aug 2026 - **Holey Moley Share of Search**: 34.1% - **Lollipops Playland Share of Search**: 4.5% ## Which is more popular in search, Holey Moley or Lollipops Playland? - In August 2026, Holey Moley had more branded searches than Lollipops Playland among family entertainment venues in New Zealand. Holey Moley was estimated to have 6K branded searches compared to Lollipops Playland’s 790, and held a 34.1% Share of Search versus Lollipops Playland’s 4.5%. - Holey Moley was ahead of Lollipops Playland in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Holey Moley’s estimated Share of Search among family entertainment venues in New Zealand moved from 32.6% to 34.1%, and its estimated monthly branded searches moved from 5.7K to 6K. - Across the 11 months ending August 2026, Lollipops Playland’s estimated Share of Search among family entertainment venues in New Zealand held steady at 4.5%, and its estimated monthly branded searches moved from 800 to 790. ## How did search popularity change for New Zealand family entertainment venues in August 2026? - In August 2026, Holey Moley lost estimated Share of Search among family entertainment venues in New Zealand, from 34.6% to 34.1%. - Lollipops Playland’s estimated Share of Search among family entertainment venues in New Zealand has lost ground for 3 months in a row, from 5.7% to 4.5% in August 2026. ## Month by month | Month | Holey Moley estimated searches | Holey Moley Share of Search | Holey Moley rank | Lollipops Playland estimated searches | Lollipops Playland Share of Search | Lollipops Playland rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.7K | 32.6% | 2 | 800 | 4.5% | 5 | | Nov 2025 | 5.8K | 39.3% | 1 | 690 | 4.6% | 5 | | Dec 2025 | 5.9K | 35.4% | 1 | 780 | 4.7% | 5 | | Jan 2026 | 5.8K | 27.8% | 2 | 950 | 4.5% | 5 | | Feb 2026 | 3.9K | 28.2% | 2 | 660 | 4.8% | 5 | | Mar 2026 | 4.1K | 28.4% | 2 | 650 | 4.5% | 5 | | Apr 2026 | 6K | 29.6% | 2 | 990 | 4.9% | 5 | | May 2026 | 4.9K | 29.2% | 2 | 970 | 5.7% | 5 | | Jun 2026 | 6K | 35% | 1 | 970 | 5.6% | 5 | | Jul 2026 | 7.3K | 34.6% | 1 | 960 | 4.6% | 5 | | Aug 2026 | 6K | 34.1% | 1 | 790 | 4.5% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Holey Moley’s and Lollipops Playland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Holey Moley**: Measured on the search terms “holey moley”, “holey moley birthday party”, “holey moley deals”, “holey moley hours”, “holey moley near me”, “holey moley new zealand”, “holey moley online”, “holey moley prices”, “holeymoley”, “holeymoley near me” and “holeymoley nz”, summed into one figure. - **Lollipops Playland**: Measured on the search terms “lollipops play”, “lollipops playland & cafe”, “lollipops playland birthday party”, “lollipops playland near me” and “lollipops playland prices”, summed into one figure. - [Holey Moley profile](/demand/nz/brands/holey-moley) - [Lollipops Playland profile](/demand/nz/brands/lollipops-playland) - [All family entertainment venues in New Zealand](/demand/nz/categories/nz-family-entertainment-venues): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Holey Moley or Lollipops Playland? In August 2026, Holey Moley had more branded searches than Lollipops Playland among family entertainment venues in New Zealand. Holey Moley was estimated to have 6K branded searches compared to Lollipops Playland’s 790, and held a 34.1% Share of Search versus Lollipops Playland’s 4.5%. ## Cite this page Brandwave. "Holey Moley vs Lollipops Playland: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/holey-moley-vs-lollipops-playland This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/holey-moley-vs-lollipops-playland. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.