--- title: "Holdfast vs Parfix: Which is searched more in New Zealand?" description: "Is Holdfast or Parfix more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Adhesive and sealant brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/holdfast-vs-parfix" publisher: "Brandwave" --- # Holdfast vs Parfix: Which is searched more in New Zealand? Is Holdfast or Parfix more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Adhesive and sealant brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Holdfast and Parfix - **Competitive set**: Adhesive and sealant brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Holdfast Share of Search**: 3.3% - **Parfix Share of Search**: 0.3% ## Is Holdfast or Parfix more popular in search? - In September 2026, Holdfast had more branded searches than Parfix among adhesive and sealant brands in New Zealand. Holdfast had about 220 branded searches, while Parfix had 20. Holdfast made up 3.3% of all adhesive and sealant brand searches we track, and Parfix accounted for 0.3%. - Holdfast was ahead of Parfix in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Holdfast’s share of searches among adhesive and sealant brands in New Zealand moved from 3.4% to 3.3%, and its estimated monthly branded searches moved from 210 to 220. - Across the 12 months ending September 2026, Parfix’s share of searches among adhesive and sealant brands in New Zealand moved from 0.16% to 0.3%, and its estimated monthly branded searches moved from 10 to 20. ## Top adhesive and sealant brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Holdfast nor Parfix showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Selleys | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Sika | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Gorilla Glue | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Bostik | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Liquid Nails | 5th | 3 of 3 | 2 of 2 | 5 of 5 | | Loctite | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Araldite | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Holdfast | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Parfix | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tarzan's Grip | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about adhesive and sealant brands - Asked ChatGPT "Which adhesive and sealant brand should I buy in New Zealand?": 1. Selleys, 2. Sika, 3. Bostik, 4. Liquid Nails - Asked ChatGPT "What are the best adhesive and sealant brands in New Zealand?": 1. Sika, 2. Selleys, 3. Bostik, 4. Gorilla Glue, 5. Liquid Nails, 6. Araldite - Asked ChatGPT "What's the best adhesive and sealant brand in New Zealand for home repairs?": 1. Selleys, 2. Sika, 3. Bostik, 4. Gorilla Glue, 5. Liquid Nails, 6. Araldite - Searched Google, AI Overview "best glue brand": 1. Loctite, 2. Gorilla Glue, 3. Selleys, 4. Liquid Nails - Searched Google, AI Overview "construction adhesive nz": 1. Liquid Nails, 2. Selleys, 3. Gorilla Glue, 4. Bostik, 5. Sika Not named in any answer: Holdfast, Parfix and Tarzan's Grip. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand adhesive and sealant brands in September 2026? - In September 2026, Holdfast lost share of searches among adhesive and sealant brands in New Zealand, from 4.2% to 3.3%. - In September 2026, Parfix rose from 9th to 8th among adhesive and sealant brands in New Zealand. ## Month by month | Month | Holdfast estimated searches | Holdfast Share of Search | Holdfast rank | Parfix estimated searches | Parfix Share of Search | Parfix rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 210 | 3.4% | 7 | 10 | 0.16% | 9 | | Nov 2025 | 210 | 3.7% | 7 | 10 | 0.18% | 8 | | Dec 2025 | 260 | 4.8% | 7 | 10 | 0.18% | 8 | | Jan 2026 | 320 | 5.4% | 7 | 10 | 0.17% | 8 | | Feb 2026 | 320 | 5.7% | 7 | 10 | 0.18% | 9 | | Mar 2026 | 390 | 6.5% | 7 | 10 | 0.17% | 8 | | Apr 2026 | 330 | 5.7% | 6 | 10 | 0.17% | 8 | | May 2026 | 220 | 3.8% | 7 | 10 | 0.17% | 8 | | Jun 2026 | 260 | 4.3% | 7 | 10 | 0.17% | 9 | | Jul 2026 | 320 | 5.2% | 7 | 10 | 0.16% | 9 | | Aug 2026 | 270 | 4.2% | 7 | 10 | 0.15% | 9 | | Sep 2026 | 220 | 3.3% | 7 | 20 | 0.3% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Holdfast’s and Parfix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Holdfast**: Measured on the search terms “holdfast” and “holdfast playstation”, summed into one figure. - **Parfix**: Measured on the search term “parfix”. - [Holdfast profile](/demand/nz/brands/holdfast) - [Parfix profile](/demand/nz/brands/parfix) - [All adhesive and sealant brands in New Zealand](/demand/nz/categories/nz-adhesive-and-sealant-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Holdfast or Parfix more popular in search? In September 2026, Holdfast had more branded searches than Parfix among adhesive and sealant brands in New Zealand. Holdfast had about 220 branded searches, while Parfix had 20. Holdfast made up 3.3% of all adhesive and sealant brand searches we track, and Parfix accounted for 0.3%. ## Cite this page Brandwave. "Holdfast vs Parfix: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/holdfast-vs-parfix This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/holdfast-vs-parfix. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.