---
title: "Holden vs Mercedes-Benz: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Holden or Mercedes-Benz? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/holden-vs-mercedes-benz"
publisher: "Brandwave"
---

# Holden vs Mercedes-Benz: Which is more popular by branded search in New Zealand?

Which is more popular in search, Holden or Mercedes-Benz? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Holden and Mercedes-Benz
- **Competitive set**: Car brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Holden Share of Search**: 1.2%
- **Mercedes-Benz Share of Search**: 2.6%

## Which is more popular in search, Holden or Mercedes-Benz?

- In August 2026, Mercedes-Benz had more branded searches than Holden among car brands in New Zealand. Mercedes-Benz was estimated to have 32.5K branded searches compared to Holden’s 14.8K, and held a 2.6% Share of Search versus Holden’s 1.2%.
- Mercedes-Benz was ahead of Holden in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Holden’s estimated Share of Search among car brands in New Zealand moved from 1.3% to 1.2%, and its estimated monthly branded searches moved from 16.5K to 14.8K.
- Across the 11 months ending August 2026, Mercedes-Benz’s estimated Share of Search among car brands in New Zealand moved from 2.7% to 2.6%, and its estimated monthly branded searches moved from 33.4K to 32.5K.

## How did search popularity change for New Zealand car brands in August 2026?

- In August 2026, Holden fell from 21st to 22nd among car brands in New Zealand.

## Month by month

| Month | Holden estimated searches | Holden Share of Search | Holden rank | Mercedes-Benz estimated searches | Mercedes-Benz Share of Search | Mercedes-Benz rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 16.5K | 1.3% | 20 | 33.4K | 2.7% | 14 |
| Nov 2025 | 16.3K | 1.4% | 21 | 33.4K | 2.8% | 14 |
| Dec 2025 | 14.8K | 1.3% | 21 | 33K | 2.9% | 11 |
| Jan 2026 | 15.9K | 1.2% | 21 | 38K | 2.9% | 12 |
| Feb 2026 | 15.3K | 1.3% | 20 | 32.5K | 2.7% | 14 |
| Mar 2026 | 16.4K | 1.1% | 23 | 38.5K | 2.6% | 13 |
| Apr 2026 | 18.2K | 1.4% | 20 | 31.5K | 2.4% | 15 |
| May 2026 | 13.8K | 1.1% | 23 | 31.5K | 2.4% | 15 |
| Jun 2026 | 16.8K | 1.4% | 19 | 32K | 2.7% | 13 |
| Jul 2026 | 13K | 1.1% | 21 | 29.4K | 2.5% | 14 |
| Aug 2026 | 14.8K | 1.2% | 22 | 32.5K | 2.6% | 14 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Holden’s and Mercedes-Benz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Holden**: Measured on the search terms “holden”, “holden astra”, “holden barina”, “holden car”, “holden cars”, “holden colorado”, “holden commodore”, “holden cruze”, “holden new zealand” and “holden nz”, summed into one figure.
- **Mercedes-Benz**: Measured on the search terms “merc”, “mercedes”, “mercedes benz”, “mercedes-benz”, “mercedes-benz amg”, “mercedes-benz c class”, “mercedes-benz car”, “mercedes-benz cars”, “mercedes-benz e class”, “mercedes-benz eqs”, “mercedes-benz g class”, “mercedes-benz glc”, “mercedes-benz gle”, “mercedes-benz new zealand” and “mercedes-benz nz”, summed into one figure.

- [Holden profile](/demand/nz/brands/holden)
- [Mercedes-Benz profile](/demand/nz/brands/mercedes-benz)
- [All car brands in New Zealand](/demand/nz/categories/nz-car-brands): The set both shares are measured inside, 87 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Holden or Mercedes-Benz?

In August 2026, Mercedes-Benz had more branded searches than Holden among car brands in New Zealand. Mercedes-Benz was estimated to have 32.5K branded searches compared to Holden’s 14.8K, and held a 2.6% Share of Search versus Holden’s 1.2%.

## Cite this page

Brandwave. "Holden vs Mercedes-Benz: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/holden-vs-mercedes-benz

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/holden-vs-mercedes-benz. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.