--- title: "Holden vs Lexus: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Holden or Lexus? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/holden-vs-lexus" publisher: "Brandwave" --- # Holden vs Lexus: Which is more popular by branded search in New Zealand? Which is more popular in search, Holden or Lexus? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Holden and Lexus - **Competitive set**: Car brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Holden Share of Search**: 1.2% - **Lexus Share of Search**: 1.4% ## Which is more popular in search, Holden or Lexus? - In August 2026, Lexus had more branded searches than Holden among car brands in New Zealand. Lexus was estimated to have 16.9K branded searches compared to Holden’s 14.8K, and held a 1.4% Share of Search versus Holden’s 1.2%. - The lead changed hands 5 times in the 11 months ending August 2026: Lexus took it in December 2025, Holden took it in April 2026, Lexus took it in May 2026, Holden took it in June 2026, Lexus took it in July 2026. - Across the 11 months ending August 2026, Holden’s estimated Share of Search among car brands in New Zealand moved from 1.3% to 1.2%, and its estimated monthly branded searches moved from 16.5K to 14.8K. - Across the 11 months ending August 2026, Lexus’ estimated Share of Search among car brands in New Zealand moved from 1.3% to 1.4%, and its estimated monthly branded searches moved from 16.2K to 16.9K. ## How did search popularity change for New Zealand car brands in August 2026? - In August 2026, Holden fell from 21st to 22nd among car brands in New Zealand. - In August 2026, Lexus fell from 20th to 21st among car brands in New Zealand. ## Month by month | Month | Holden estimated searches | Holden Share of Search | Holden rank | Lexus estimated searches | Lexus Share of Search | Lexus rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 16.5K | 1.3% | 20 | 16.2K | 1.3% | 22 | | Nov 2025 | 16.3K | 1.4% | 21 | 14.9K | 1.2% | 22 | | Dec 2025 | 14.8K | 1.3% | 21 | 15.3K | 1.4% | 20 | | Jan 2026 | 15.9K | 1.2% | 21 | 18.7K | 1.4% | 18 | | Feb 2026 | 15.3K | 1.3% | 20 | 17.4K | 1.4% | 19 | | Mar 2026 | 16.4K | 1.1% | 23 | 18.6K | 1.3% | 20 | | Apr 2026 | 18.2K | 1.4% | 20 | 15.6K | 1.2% | 22 | | May 2026 | 13.8K | 1.1% | 23 | 17.8K | 1.4% | 21 | | Jun 2026 | 16.8K | 1.4% | 19 | 14.7K | 1.2% | 21 | | Jul 2026 | 13K | 1.1% | 21 | 15.3K | 1.3% | 20 | | Aug 2026 | 14.8K | 1.2% | 22 | 16.9K | 1.4% | 21 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Holden’s and Lexus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Holden**: Measured on the search terms “holden”, “holden astra”, “holden barina”, “holden car”, “holden cars”, “holden colorado”, “holden commodore”, “holden cruze”, “holden new zealand” and “holden nz”, summed into one figure. - **Lexus**: Measured on the search terms “lexus”, “lexus car”, “lexus cars”, “lexus es”, “lexus is”, “lexus lx”, “lexus new zealand”, “lexus nx”, “lexus nz”, “lexus rx”, “lexus rz” and “lexus ux”, summed into one figure. - [Holden profile](/demand/nz/brands/holden) - [Lexus profile](/demand/nz/brands/lexus) - [All car brands in New Zealand](/demand/nz/categories/nz-car-brands): The set both shares are measured inside, 87 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Holden or Lexus? In August 2026, Lexus had more branded searches than Holden among car brands in New Zealand. Lexus was estimated to have 16.9K branded searches compared to Holden’s 14.8K, and held a 1.4% Share of Search versus Holden’s 1.2%. ## Cite this page Brandwave. "Holden vs Lexus: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/holden-vs-lexus This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/holden-vs-lexus. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.