---
title: "Holden vs KGM: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Holden or KGM? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/holden-vs-kgm"
publisher: "Brandwave"
---

# Holden vs KGM: Which is more popular by branded search in New Zealand?

Which is more popular in search, Holden or KGM? Compare estimated monthly branded-search demand and Share of Search inside the Car brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Holden and KGM
- **Competitive set**: Car brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Holden Share of Search**: 1.2%
- **KGM Share of Search**: 0.3%

## Which is more popular in search, Holden or KGM?

- In August 2026, Holden had more branded searches than KGM among car brands in New Zealand. Holden was estimated to have 14.8K branded searches compared to KGM’s 3.8K, and held a 1.2% Share of Search versus KGM’s 0.3%.
- Holden was ahead of KGM in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Holden’s estimated Share of Search among car brands in New Zealand moved from 1.3% to 1.2%, and its estimated monthly branded searches moved from 16.5K to 14.8K.
- Across the 11 months ending August 2026, KGM’s estimated Share of Search among car brands in New Zealand moved from 0.4% to 0.3%, and its estimated monthly branded searches moved from 5K to 3.8K.

## How did search popularity change for New Zealand car brands in August 2026?

- In August 2026, Holden fell from 21st to 22nd among car brands in New Zealand.
- In August 2026, KGM fell from 55th to 56th among car brands in New Zealand.

## Month by month

| Month | Holden estimated searches | Holden Share of Search | Holden rank | KGM estimated searches | KGM Share of Search | KGM rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 16.5K | 1.3% | 20 | 5K | 0.4% | 49 |
| Nov 2025 | 16.3K | 1.4% | 21 | 4.4K | 0.37% | 53 |
| Dec 2025 | 14.8K | 1.3% | 21 | 4.4K | 0.4% | 52 |
| Jan 2026 | 15.9K | 1.2% | 21 | 5K | 0.38% | 50 |
| Feb 2026 | 15.3K | 1.3% | 20 | 4.4K | 0.37% | 55 |
| Mar 2026 | 16.4K | 1.1% | 23 | 4.3K | 0.29% | 55 |
| Apr 2026 | 18.2K | 1.4% | 20 | 3.6K | 0.28% | 56 |
| May 2026 | 13.8K | 1.1% | 23 | 3.8K | 0.29% | 58 |
| Jun 2026 | 16.8K | 1.4% | 19 | 4.2K | 0.36% | 54 |
| Jul 2026 | 13K | 1.1% | 21 | 4.2K | 0.36% | 55 |
| Aug 2026 | 14.8K | 1.2% | 22 | 3.8K | 0.3% | 56 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Holden’s and KGM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Holden**: Measured on the search terms “holden”, “holden astra”, “holden barina”, “holden car”, “holden cars”, “holden colorado”, “holden commodore”, “holden cruze”, “holden new zealand” and “holden nz”, summed into one figure.
- **KGM**: Measured on the search terms “kgm”, “kgm nz”, “ssangyong”, “ssangyong cars”, “ssangyong korando”, “ssangyong musso”, “ssangyong nz” and “ssangyong rexton”, summed into one figure.

- [Holden profile](/demand/nz/brands/holden)
- [KGM profile](/demand/nz/brands/kgm)
- [All car brands in New Zealand](/demand/nz/categories/nz-car-brands): The set both shares are measured inside, 87 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Holden or KGM?

In August 2026, Holden had more branded searches than KGM among car brands in New Zealand. Holden was estimated to have 14.8K branded searches compared to KGM’s 3.8K, and held a 1.2% Share of Search versus KGM’s 0.3%.

## Cite this page

Brandwave. "Holden vs KGM: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/holden-vs-kgm

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/holden-vs-kgm. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.