--- title: "HOKA vs Saucony: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, HOKA or Saucony? Compare estimated monthly branded-search demand and Share of Search inside the Running shoe brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hoka-vs-saucony" publisher: "Brandwave" --- # HOKA vs Saucony: Which is more popular by branded search in New Zealand? Which is more popular in search, HOKA or Saucony? Compare estimated monthly branded-search demand and Share of Search inside the Running shoe brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: HOKA and Saucony - **Competitive set**: Running shoe brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **HOKA Share of Search**: 21% - **Saucony Share of Search**: 3.7% ## Which is more popular in search, HOKA or Saucony? - In August 2026, HOKA had more branded searches than Saucony among running shoe brands in New Zealand. HOKA was estimated to have 25.2K branded searches compared to Saucony’s 4.5K, and held a 21% Share of Search versus Saucony’s 3.7%. - HOKA was ahead of Saucony in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, HOKA’s estimated Share of Search among running shoe brands in New Zealand moved from 23.5% to 21%, and its estimated monthly branded searches moved from 24.1K to 25.2K. - Across the 11 months ending August 2026, Saucony’s estimated Share of Search among running shoe brands in New Zealand moved from 4.8% to 3.7%, and its estimated monthly branded searches moved from 4.9K to 4.5K. ## How did search popularity change for New Zealand running shoe brands in August 2026? Neither HOKA nor Saucony moved beyond provider rounding among running shoe brands in Aug 2026. ## Month by month | Month | HOKA estimated searches | HOKA Share of Search | HOKA rank | Saucony estimated searches | Saucony Share of Search | Saucony rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 24.1K | 23.5% | 2 | 4.9K | 4.8% | 4 | | Nov 2025 | 30.7K | 25.1% | 2 | 5.5K | 4.5% | 4 | | Dec 2025 | 30.9K | 26.7% | 2 | 4.5K | 3.8% | 5 | | Jan 2026 | 28.6K | 23.5% | 2 | 5.2K | 4.3% | 5 | | Feb 2026 | 25.6K | 22.9% | 2 | 4K | 3.6% | 5 | | Mar 2026 | 25.2K | 21.9% | 2 | 4.3K | 3.7% | 5 | | Apr 2026 | 27.2K | 23.1% | 2 | 4.8K | 4.1% | 5 | | May 2026 | 24.4K | 20.5% | 2 | 4.8K | 4% | 5 | | Jun 2026 | 24.8K | 21.2% | 2 | 4.4K | 3.8% | 5 | | Jul 2026 | 24.6K | 21.1% | 2 | 4K | 3.5% | 5 | | Aug 2026 | 25.2K | 21% | 2 | 4.5K | 3.7% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using HOKA’s and Saucony’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **HOKA**: Measured on the search terms “hoka”, “hoka bondi”, “hoka bondi 9”, “hoka clifton”, “hoka clifton 9”, “hoka com”, “hoka gym shoes”, “hoka mach 6”, “hoka near me”, “hoka new zealand”, “hoka nz”, “hoka online”, “hoka shoes”, “hoka speedgoat”, “hoka speedgoat 6”, “hoka trainers” and “red hoka”, summed into one figure. - **Saucony**: Measured on the search terms “saucony”, “saucony azura”, “saucony com”, “saucony endorphin”, “saucony endorphin pro”, “saucony endorphin pro 4”, “saucony endorphin speed”, “saucony endorphin speed 4”, “saucony guide”, “saucony gym shoes”, “saucony hurricane”, “saucony kinvara”, “saucony near me”, “saucony nz”, “saucony online”, “saucony peregrine”, “saucony ride”, “saucony shoes”, “saucony tempus”, “saucony tempus 2”, “saucony trail shoes” and “saucony trainers”, summed into one figure. - [HOKA profile](/demand/nz/brands/hoka) - [Saucony profile](/demand/nz/brands/saucony) - [All running shoe brands in New Zealand](/demand/nz/categories/nz-running-shoe-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, HOKA or Saucony? In August 2026, HOKA had more branded searches than Saucony among running shoe brands in New Zealand. HOKA was estimated to have 25.2K branded searches compared to Saucony’s 4.5K, and held a 21% Share of Search versus Saucony’s 3.7%. ## Cite this page Brandwave. "HOKA vs Saucony: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/hoka-vs-saucony This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hoka-vs-saucony. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.