--- title: "HOKA vs Mizuno: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, HOKA or Mizuno? Compare estimated monthly branded-search demand and Share of Search inside the Running shoe brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hoka-vs-mizuno" publisher: "Brandwave" --- # HOKA vs Mizuno: Which is more popular by branded search in New Zealand? Which is more popular in search, HOKA or Mizuno? Compare estimated monthly branded-search demand and Share of Search inside the Running shoe brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: HOKA and Mizuno - **Competitive set**: Running shoe brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **HOKA Share of Search**: 21% - **Mizuno Share of Search**: 5.2% ## Which is more popular in search, HOKA or Mizuno? - In August 2026, HOKA had more branded searches than Mizuno among running shoe brands in New Zealand. HOKA was estimated to have 25.2K branded searches compared to Mizuno’s 6.2K, and held a 21% Share of Search versus Mizuno’s 5.2%. - HOKA was ahead of Mizuno in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, HOKA’s estimated Share of Search among running shoe brands in New Zealand moved from 23.5% to 21%, and its estimated monthly branded searches moved from 24.1K to 25.2K. - Across the 11 months ending August 2026, Mizuno’s estimated Share of Search among running shoe brands in New Zealand moved from 4.7% to 5.2%, and its estimated monthly branded searches moved from 4.9K to 6.2K. ## How did search popularity change for New Zealand running shoe brands in August 2026? - Estimated monthly branded searches for Mizuno in New Zealand rose 28.4% over 11 measured months, from 4.9K to 6.2K in August 2026. ## Month by month | Month | HOKA estimated searches | HOKA Share of Search | HOKA rank | Mizuno estimated searches | Mizuno Share of Search | Mizuno rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 24.1K | 23.5% | 2 | 4.9K | 4.7% | 5 | | Nov 2025 | 30.7K | 25.1% | 2 | 4.9K | 4% | 5 | | Dec 2025 | 30.9K | 26.7% | 2 | 4.9K | 4.3% | 4 | | Jan 2026 | 28.6K | 23.5% | 2 | 5.9K | 4.9% | 4 | | Feb 2026 | 25.6K | 22.9% | 2 | 5.7K | 5.1% | 4 | | Mar 2026 | 25.2K | 21.9% | 2 | 6.9K | 6% | 4 | | Apr 2026 | 27.2K | 23.1% | 2 | 7.3K | 6.2% | 4 | | May 2026 | 24.4K | 20.5% | 2 | 6.6K | 5.5% | 4 | | Jun 2026 | 24.8K | 21.2% | 2 | 6.5K | 5.6% | 4 | | Jul 2026 | 24.6K | 21.1% | 2 | 6.2K | 5.3% | 4 | | Aug 2026 | 25.2K | 21% | 2 | 6.2K | 5.2% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using HOKA’s and Mizuno’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **HOKA**: Measured on the search terms “hoka”, “hoka bondi”, “hoka bondi 9”, “hoka clifton”, “hoka clifton 9”, “hoka com”, “hoka gym shoes”, “hoka mach 6”, “hoka near me”, “hoka new zealand”, “hoka nz”, “hoka online”, “hoka shoes”, “hoka speedgoat”, “hoka speedgoat 6”, “hoka trainers” and “red hoka”, summed into one figure. - **Mizuno**: Measured on the search terms “mizuno”, “mizuno alpha”, “mizuno inspire”, “mizuno irons”, “mizuno jp”, “mizuno jpx”, “mizuno knee pads”, “mizuno morelia”, “mizuno morelia neo”, “mizuno near me”, “mizuno netball shoes”, “mizuno nz”, “mizuno online”, “mizuno putter”, “mizuno running shoes”, “mizuno shoes”, “mizuno trainers”, “mizuno waves” and “mizuno wedges”, summed into one figure. - [HOKA profile](/demand/nz/brands/hoka) - [Mizuno profile](/demand/nz/brands/mizuno) - [All running shoe brands in New Zealand](/demand/nz/categories/nz-running-shoe-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, HOKA or Mizuno? In August 2026, HOKA had more branded searches than Mizuno among running shoe brands in New Zealand. HOKA was estimated to have 25.2K branded searches compared to Mizuno’s 6.2K, and held a 21% Share of Search versus Mizuno’s 5.2%. ## Cite this page Brandwave. "HOKA vs Mizuno: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/hoka-vs-mizuno This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hoka-vs-mizuno. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.