--- title: "Hogarth Chocolate vs Lucid Chocolatier: Which is searched more in New Zealand?" description: "Is Hogarth Chocolate or Lucid Chocolatier more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Artisan chocolatiers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hogarth-chocolate-vs-lucid-chocolatier" publisher: "Brandwave" --- # Hogarth Chocolate vs Lucid Chocolatier: Which is searched more in New Zealand? Is Hogarth Chocolate or Lucid Chocolatier more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Artisan chocolatiers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hogarth Chocolate and Lucid Chocolatier - **Competitive set**: Artisan chocolatiers - **Market**: New Zealand - **Month measured**: Sep 2026 - **Hogarth Chocolate Share of Search**: 0.97% - **Lucid Chocolatier Share of Search**: 0.44% ## Is Hogarth Chocolate or Lucid Chocolatier more popular in search? - In September 2026, Hogarth Chocolate had more branded searches than Lucid Chocolatier among artisan chocolatiers in New Zealand. Hogarth Chocolate had about 310 branded searches, while Lucid Chocolatier had 140. Hogarth Chocolate made up 0.97% of all artisan chocolatier searches we track, and Lucid Chocolatier accounted for 0.44%. - The lead changed hands 2 times in the 12 months ending September 2026: Lucid Chocolatier took it in March 2026, Hogarth Chocolate took it in April 2026. - Across the 12 months ending September 2026, Hogarth Chocolate’s share of searches among artisan chocolatiers in New Zealand moved from 1.4% to 0.97%, and its estimated monthly branded searches moved from 460 to 310. - Across the 12 months ending September 2026, Lucid Chocolatier’s share of searches among artisan chocolatiers in New Zealand moved from 0.41% to 0.44%, and its estimated monthly branded searches held steady at 140. ## Top artisan chocolatiers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Lucid Chocolatier was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hogarth Chocolate was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lucid Chocolatier was listed before Hogarth Chocolate in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Foundry Chocolate | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | House of Chocolate | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Lucid Chocolatier | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Honest Chocolat | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Wellington Chocolate Factory | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | Bohemein | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Ocho | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Devonport Chocolates | 8th | 0 of 3 | 2 of 2 | 2 of 5 | | Hogarth Chocolate | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Patagonia Chocolates | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about artisan chocolatiers - Asked ChatGPT "Which artisan chocolatier should I buy in New Zealand?": 1. Foundry Chocolate, 2. Lucid Chocolatier, 3. Honest Chocolat, 4. Wellington Chocolate Factory - Asked ChatGPT "What are the best artisan chocolatier brands in New Zealand?": 1. Foundry Chocolate, 2. Lucid Chocolatier, 3. Ocho, 4. Wellington Chocolate Factory, 5. Bohemein, 6. Hogarth Chocolate - Asked ChatGPT "What's the best artisan chocolatier in New Zealand for gift boxes?": 1. House of Chocolate, 2. Bohemein, 3. Wellington Chocolate Factory - Searched Google, AI Overview "chocolate gifts nz": 1. Honest Chocolat, 2. House of Chocolate, 3. Devonport Chocolates, 4. Ocho - Searched Google, AI Overview "luxury chocolates nz": 1. Devonport Chocolates, 2. House of Chocolate, 3. Wellington Chocolate Factory Not named in any answer: Patagonia Chocolates. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand artisan chocolatiers in September 2026? - Estimated monthly branded searches for Hogarth Chocolate in New Zealand fell 32.6% over 12 measured months, from 460 to 310 in September 2026. ## Month by month | Month | Hogarth Chocolate estimated searches | Hogarth Chocolate Share of Search | Hogarth Chocolate rank | Lucid Chocolatier estimated searches | Lucid Chocolatier Share of Search | Lucid Chocolatier rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 460 | 1.4% | 9 | 140 | 0.41% | 10 | | Nov 2025 | 570 | 1.5% | 9 | 140 | 0.36% | 10 | | Dec 2025 | 760 | 1.6% | 7 | 260 | 0.53% | 10 | | Jan 2026 | 430 | 1.1% | 8 | 140 | 0.36% | 10 | | Feb 2026 | 330 | 0.75% | 9 | 110 | 0.25% | 10 | | Mar 2026 | 460 | 1.1% | 10 | 720 | 1.7% | 8 | | Apr 2026 | 410 | 1.1% | 9 | 320 | 0.87% | 10 | | May 2026 | 370 | 1.2% | 9 | 170 | 0.56% | 10 | | Jun 2026 | 390 | 1.6% | 9 | 170 | 0.7% | 10 | | Jul 2026 | 460 | 1.6% | 9 | 170 | 0.59% | 10 | | Aug 2026 | 370 | 1.2% | 9 | 170 | 0.55% | 10 | | Sep 2026 | 310 | 0.97% | 9 | 140 | 0.44% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using Hogarth Chocolate’s and Lucid Chocolatier’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hogarth Chocolate**: Measured on the search terms “hogarth chocolate” and “hogarth chocolate makers”, summed into one figure. - **Lucid Chocolatier**: Measured on the search term “lucid chocolatier”. - [Hogarth Chocolate profile](/demand/nz/brands/hogarth-chocolate) - [Lucid Chocolatier profile](/demand/nz/brands/lucid-chocolatier) - [All artisan chocolatiers in New Zealand](/demand/nz/categories/nz-artisan-chocolatiers): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hogarth Chocolate or Lucid Chocolatier more popular in search? In September 2026, Hogarth Chocolate had more branded searches than Lucid Chocolatier among artisan chocolatiers in New Zealand. Hogarth Chocolate had about 310 branded searches, while Lucid Chocolatier had 140. Hogarth Chocolate made up 0.97% of all artisan chocolatier searches we track, and Lucid Chocolatier accounted for 0.44%. ## Cite this page Brandwave. "Hogarth Chocolate vs Lucid Chocolatier: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/hogarth-chocolate-vs-lucid-chocolatier This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hogarth-chocolate-vs-lucid-chocolatier. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.