---
title: "Hobson Mills Law vs The Law Connection: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Hobson Mills Law or The Law Connection? Compare estimated monthly branded-search demand and Share of Search inside the Kapiti law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/hobson-mills-law-vs-the-law-connection"
publisher: "Brandwave"
---

# Hobson Mills Law vs The Law Connection: Which is more popular by branded search in New Zealand?

Which is more popular in search, Hobson Mills Law or The Law Connection? Compare estimated monthly branded-search demand and Share of Search inside the Kapiti law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hobson Mills Law and The Law Connection
- **Competitive set**: Kapiti law firms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Hobson Mills Law Share of Search**: 5%
- **The Law Connection Share of Search**: 16.3%

## Which is more popular in search, Hobson Mills Law or The Law Connection?

- In August 2026, The Law Connection had more branded searches than Hobson Mills Law among kapiti law firms in New Zealand. The Law Connection was estimated to have 130 branded searches compared to Hobson Mills Law’s 40, and held a 16.3% Share of Search versus Hobson Mills Law’s 5%.
- The Law Connection was ahead of Hobson Mills Law in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hobson Mills Law’s estimated Share of Search among kapiti law firms in New Zealand moved from 7.7% to 5%, and its estimated monthly branded searches moved from 50 to 40.
- Across the 11 months ending August 2026, The Law Connection’s estimated Share of Search among kapiti law firms in New Zealand moved from 27.7% to 16.3%, and its estimated monthly branded searches moved from 180 to 130.

## How did search popularity change for New Zealand kapiti law firms in August 2026?

- In August 2026, The Law Connection lost estimated Share of Search among kapiti law firms in New Zealand, from 18.8% to 16.3%.
- In August 2026, Hobson Mills Law lost estimated Share of Search among kapiti law firms in New Zealand, from 6.3% to 5%.

## Month by month

| Month | Hobson Mills Law estimated searches | Hobson Mills Law Share of Search | Hobson Mills Law rank | The Law Connection estimated searches | The Law Connection Share of Search | The Law Connection rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 50 | 7.7% | 3 | 180 | 27.7% | 2 |
| Nov 2025 | 60 | 6.3% | 3 | 130 | 13.7% | 2 |
| Dec 2025 | 70 | 10.1% | 3 | 140 | 20.3% | 2 |
| Jan 2026 | 50 | 7.4% | 3 | 110 | 16.2% | 2 |
| Feb 2026 | 70 | 9.3% | 3 | 110 | 14.7% | 2 |
| Mar 2026 | 70 | 7.9% | 3 | 170 | 19.1% | 2 |
| Apr 2026 | 40 | 6.8% | 3 | 140 | 23.7% | 2 |
| May 2026 | 40 | 6% | 3 | 170 | 25.4% | 2 |
| Jun 2026 | 50 | 7.5% | 3 | 180 | 26.9% | 2 |
| Jul 2026 | 40 | 6.3% | 3 | 120 | 18.8% | 2 |
| Aug 2026 | 40 | 5% | 3 | 130 | 16.3% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Hobson Mills Law’s and The Law Connection’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hobson Mills Law**: Measured on the search terms “hobson mills” and “susie mills law”, summed into one figure.
- **The Law Connection**: Measured on the search terms “the law connection”, “the law connection kapiti”, “the law connection paraparaumu” and “the law connection waikanae”, summed into one figure.

- [Hobson Mills Law profile](/demand/nz/brands/hobson-mills-law)
- [The Law Connection profile](/demand/nz/brands/the-law-connection)
- [All kapiti law firms in New Zealand](/demand/nz/categories/nz-kapiti-law-firms): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Hobson Mills Law or The Law Connection?

In August 2026, The Law Connection had more branded searches than Hobson Mills Law among kapiti law firms in New Zealand. The Law Connection was estimated to have 130 branded searches compared to Hobson Mills Law’s 40, and held a 16.3% Share of Search versus Hobson Mills Law’s 5%.

## Cite this page

Brandwave. "Hobson Mills Law vs The Law Connection: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/hobson-mills-law-vs-the-law-connection

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hobson-mills-law-vs-the-law-connection. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.