--- title: "Hobson Leavy vs Korn Ferry: Which is searched more in New Zealand?" description: "Is Hobson Leavy or Korn Ferry more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Executive search firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hobson-leavy-vs-korn-ferry" publisher: "Brandwave" --- # Hobson Leavy vs Korn Ferry: Which is searched more in New Zealand? Is Hobson Leavy or Korn Ferry more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Executive search firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hobson Leavy and Korn Ferry - **Competitive set**: Executive search firms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Hobson Leavy Share of Search**: 10.7% - **Korn Ferry Share of Search**: 8.5% ## Is Hobson Leavy or Korn Ferry more popular in search? - In September 2026, Hobson Leavy had more branded searches than Korn Ferry among executive search firms in New Zealand. Hobson Leavy had about 600 branded searches, while Korn Ferry had 480. Hobson Leavy made up 10.7% of all executive search firm searches we track, and Korn Ferry accounted for 8.5%. - The lead changed hands 2 times in the 12 months ending September 2026: Korn Ferry took it in July 2026, Hobson Leavy took it in August 2026. - Across the 12 months ending September 2026, Hobson Leavy’s share of searches among executive search firms in New Zealand moved from 10.1% to 10.7%, and its estimated monthly branded searches held steady at 600. - Across the 12 months ending September 2026, Korn Ferry’s share of searches among executive search firms in New Zealand moved from 8.1% to 8.5%, and its estimated monthly branded searches held steady at 480. ## Top executive search firms in ChatGPT and Google AI Overviews In three ChatGPT questions, Korn Ferry was mentioned in two out of three: in two of the three ChatGPT answers. Hobson Leavy did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Kerridge & Partners | 1st | 2 of 3 | 2 of 3 | | Johnson Partners | 2nd | 2 of 3 | 2 of 3 | | Sheffield | 3rd | 2 of 3 | 2 of 3 | | Korn Ferry | 4th | 2 of 3 | 2 of 3 | | Robert Walters | 5th | 2 of 3 | 2 of 3 | | JacksonStone & Partners | 6th | 3 of 3 | 3 of 3 | | Farrow Jamieson | 7th | 1 of 3 | 1 of 3 | | Ichor Leadership Search | 8th | 1 of 3 | 1 of 3 | | Hobson Leavy | Not ranked | 0 of 3 | 0 of 3 | | Inside Recruitment | Not ranked | 0 of 3 | 0 of 3 | | Alexander James | Not ranked | 0 of 3 | 0 of 3 | | Sprout People | Not ranked | 0 of 3 | 0 of 3 | | Decipher Group | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about executive search firms - Asked ChatGPT "Which executive search firm should I hire in New Zealand?": 1. Sheffield, 2. Farrow Jamieson, 3. JacksonStone & Partners, 4. Korn Ferry - Asked ChatGPT "What are the best executive search firms in New Zealand?": 1. Kerridge & Partners, 2. Johnson Partners, 3. Korn Ferry, 4. Sheffield, 5. Robert Walters, 6. Ichor Leadership Search, 7. JacksonStone & Partners - Asked ChatGPT "What's the best executive search firm in New Zealand for senior leaders?": 1. Kerridge & Partners, 2. Johnson Partners, 3. Robert Walters, 4. JacksonStone & Partners Not named in any answer: Hobson Leavy, Inside Recruitment, Alexander James, Sprout People and Decipher Group. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand executive search firms in September 2026? - In September 2026, Hobson Leavy overtook Alexander James to rank 3rd among executive search firms in New Zealand, with 10.7% of the searches. - In September 2026, Korn Ferry rose from 7th to 6th among executive search firms in New Zealand. ## Month by month | Month | Hobson Leavy estimated searches | Hobson Leavy Share of Search | Hobson Leavy rank | Korn Ferry estimated searches | Korn Ferry Share of Search | Korn Ferry rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 600 | 10.1% | 2 | 480 | 8.1% | 6 | | Nov 2025 | 490 | 10% | 2 | 390 | 8% | 6 | | Dec 2025 | 330 | 9.4% | 2 | 320 | 9.1% | 4 | | Jan 2026 | 490 | 9.3% | 2 | 390 | 7.4% | 7 | | Feb 2026 | 600 | 11% | 2 | 390 | 7.2% | 7 | | Mar 2026 | 890 | 13.4% | 2 | 590 | 8.9% | 5 | | Apr 2026 | 610 | 10.7% | 2 | 480 | 8.5% | 6 | | May 2026 | 500 | 8.6% | 4 | 480 | 8.2% | 6 | | Jun 2026 | 600 | 10.2% | 3 | 480 | 8.1% | 5 | | Jul 2026 | 490 | 8.4% | 5 | 590 | 10.1% | 3 | | Aug 2026 | 490 | 8.6% | 4 | 480 | 8.4% | 7 | | Sep 2026 | 600 | 10.7% | 3 | 480 | 8.5% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Hobson Leavy’s and Korn Ferry’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hobson Leavy**: Measured on the search terms “Hobson Leavy” and “hobson leavy jobs”, summed into one figure. - **Korn Ferry**: Measured on the search term “korn ferry”. - [Hobson Leavy profile](/demand/nz/brands/hobson-leavy) - [Korn Ferry profile](/demand/nz/brands/korn-ferry) - [All executive search firms in New Zealand](/demand/nz/categories/executive-search-firms): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hobson Leavy or Korn Ferry more popular in search? In September 2026, Hobson Leavy had more branded searches than Korn Ferry among executive search firms in New Zealand. Hobson Leavy had about 600 branded searches, while Korn Ferry had 480. Hobson Leavy made up 10.7% of all executive search firm searches we track, and Korn Ferry accounted for 8.5%. ## Cite this page Brandwave. "Hobson Leavy vs Korn Ferry: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/hobson-leavy-vs-korn-ferry This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hobson-leavy-vs-korn-ferry. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.