--- title: "Hobie vs Intex: Which is searched more in New Zealand?" description: "Is Hobie or Intex more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kayak brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hobie-vs-intex" publisher: "Brandwave" --- # Hobie vs Intex: Which is searched more in New Zealand? Is Hobie or Intex more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kayak brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hobie and Intex - **Competitive set**: Kayak brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Hobie Share of Search**: 3.4% - **Intex Share of Search**: 21.9% ## Is Hobie or Intex more popular in search? - In September 2026, Intex had more branded searches than Hobie among kayak brands in New Zealand. Intex had about 320 branded searches, while Hobie had 50. Intex made up 21.9% of all kayak brand searches we track, and Hobie accounted for 3.4%. - Intex was ahead of Hobie in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hobie’s share of searches among kayak brands in New Zealand moved from 4.4% to 3.4%, and its estimated monthly branded searches moved from 70 to 50. - Across the 12 months ending September 2026, Intex’s share of searches among kayak brands in New Zealand moved from 20% to 21.9%, and its estimated monthly branded searches held steady at 320. ## Top kayak brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, neither Hobie nor Intex showed up in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Viking Kayaks | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Ocean Kayak | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Mission Kayaking | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Feelfree | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | Intex | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Hobie | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about kayak brands - Asked ChatGPT "Which kayak brand should I buy in New Zealand?": 1. Ocean Kayak, 2. Feelfree, 3. Viking Kayaks - Asked ChatGPT "What are the best kayak brands in New Zealand?": 1. Viking Kayaks, 2. Mission Kayaking, 3. Ocean Kayak - Asked ChatGPT "What's the best kayak brand in New Zealand for fishing trips?": 1. Viking Kayaks, 2. Mission Kayaking, 3. Ocean Kayak - Searched Google, AI Overview "fishing kayak nz": 1. Viking Kayaks, 2. Feelfree Not named in any answer: Intex and Hobie. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand kayak brands in September 2026? - In September 2026, Intex gained share of searches among kayak brands in New Zealand, from 21.3% to 21.9%. - In September 2026, Hobie lost share of searches among kayak brands in New Zealand, from 4.9% to 3.4%. ## Month by month | Month | Hobie estimated searches | Hobie Share of Search | Hobie rank | Intex estimated searches | Intex Share of Search | Intex rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 70 | 4.4% | 6 | 320 | 20% | 2 | | Nov 2025 | 110 | 4.5% | 6 | 480 | 19.5% | 2 | | Dec 2025 | 90 | 4.1% | 6 | 390 | 17.9% | 2 | | Jan 2026 | 110 | 5% | 6 | 320 | 14.4% | 3 | | Feb 2026 | 60 | 4.1% | 6 | 210 | 14.3% | 4 | | Mar 2026 | 70 | 4.6% | 6 | 320 | 21.1% | 2 | | Apr 2026 | 60 | 5.4% | 6 | 210 | 18.8% | 2 | | May 2026 | 60 | 4.7% | 6 | 260 | 20.2% | 2 | | Jun 2026 | 50 | 5.1% | 6 | 260 | 26.3% | 2 | | Jul 2026 | 50 | 4.5% | 6 | 260 | 23.4% | 2 | | Aug 2026 | 60 | 4.9% | 6 | 260 | 21.3% | 2 | | Sep 2026 | 50 | 3.4% | 6 | 320 | 21.9% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Hobie’s and Intex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hobie**: Measured on the search terms “hobie fishing kayak”, “hobie kayak” and “hobie mirage”, summed into one figure. - **Intex**: Measured on the search term “intex”. - [Hobie profile](/demand/nz/brands/hobie) - [Intex profile](/demand/nz/brands/intex) - [All kayak brands in New Zealand](/demand/nz/categories/nz-kayak-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hobie or Intex more popular in search? In September 2026, Intex had more branded searches than Hobie among kayak brands in New Zealand. Intex had about 320 branded searches, while Hobie had 50. Intex made up 21.9% of all kayak brand searches we track, and Hobie accounted for 3.4%. ## Cite this page Brandwave. "Hobie vs Intex: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/hobie-vs-intex This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hobie-vs-intex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.