--- title: "Hobby Lords vs Shuffle and Cut: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Hobby Lords or Shuffle and Cut? Compare estimated monthly branded-search demand and Share of Search inside the Card and tabletop game stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hobby-lords-vs-shuffle-and-cut" publisher: "Brandwave" --- # Hobby Lords vs Shuffle and Cut: Which is more popular by branded search in New Zealand? Which is more popular in search, Hobby Lords or Shuffle and Cut? Compare estimated monthly branded-search demand and Share of Search inside the Card and tabletop game stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hobby Lords and Shuffle and Cut - **Competitive set**: Card and tabletop game stores - **Market**: New Zealand - **Month measured**: Aug 2026 - **Hobby Lords Share of Search**: 30.6% - **Shuffle and Cut Share of Search**: 7.4% ## Which is more popular in search, Hobby Lords or Shuffle and Cut? - In August 2026, Hobby Lords had more branded searches than Shuffle and Cut among card and tabletop game stores in New Zealand. Hobby Lords was estimated to have 13K branded searches compared to Shuffle and Cut’s 3.1K, and held a 30.6% Share of Search versus Shuffle and Cut’s 7.4%. - Hobby Lords was ahead of Shuffle and Cut in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Hobby Lords’ estimated Share of Search among card and tabletop game stores in New Zealand moved from 18.1% to 30.6%, and its estimated monthly branded searches moved from 5.6K to 13K. - Across the 11 months ending August 2026, Shuffle and Cut’s estimated Share of Search among card and tabletop game stores in New Zealand moved from 8.6% to 7.4%, and its estimated monthly branded searches moved from 2.7K to 3.1K. ## How did search popularity change for New Zealand card and tabletop game stores in August 2026? - In August 2026, Shuffle and Cut overtook Gaming DNA to rank 4th among card and tabletop game stores in New Zealand, at 7.4%. - Estimated monthly branded searches for Hobby Lords in New Zealand rose 130.6% over 11 measured months, from 5.6K to 13K in August 2026. ## Month by month | Month | Hobby Lords estimated searches | Hobby Lords Share of Search | Hobby Lords rank | Shuffle and Cut estimated searches | Shuffle and Cut Share of Search | Shuffle and Cut rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.6K | 18.1% | 2 | 2.7K | 8.6% | 4 | | Nov 2025 | 10K | 26.4% | 2 | 3.1K | 8.2% | 4 | | Dec 2025 | 8.2K | 21.8% | 2 | 3.1K | 8.3% | 5 | | Jan 2026 | 10.4K | 25% | 2 | 3.9K | 9.3% | 4 | | Feb 2026 | 8.6K | 23.9% | 2 | 3.1K | 8.8% | 4 | | Mar 2026 | 8.8K | 23.7% | 1 | 3.2K | 8.6% | 5 | | Apr 2026 | 12.5K | 28.8% | 1 | 3.1K | 7.1% | 6 | | May 2026 | 10.6K | 26.7% | 1 | 3.1K | 7.8% | 4 | | Jun 2026 | 13.1K | 31.2% | 1 | 3.1K | 7.3% | 4 | | Jul 2026 | 13.1K | 30.6% | 1 | 2.6K | 6.1% | 6 | | Aug 2026 | 13K | 30.6% | 1 | 3.1K | 7.4% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Hobby Lords’ and Shuffle and Cut’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hobby Lords**: Measured on the search terms “hobby lords”, “hobby lords near me”, “hobby lords new zealand”, “hobby lords nz”, “hobby lords pokemon cards”, “hobbylords” and “hobbylords nz”, summed into one figure. - **Shuffle and Cut**: Measured on the search terms “shuffle and cut games”, “shuffle and cut near me”, “shuffle and cut nz” and “shuffleandcut”, summed into one figure. - [Hobby Lords profile](/demand/nz/brands/hobby-lords) - [Shuffle and Cut profile](/demand/nz/brands/shuffle-and-cut) - [All card and tabletop game stores in New Zealand](/demand/nz/categories/nz-card-and-tabletop-game-stores): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Hobby Lords or Shuffle and Cut? In August 2026, Hobby Lords had more branded searches than Shuffle and Cut among card and tabletop game stores in New Zealand. Hobby Lords was estimated to have 13K branded searches compared to Shuffle and Cut’s 3.1K, and held a 30.6% Share of Search versus Shuffle and Cut’s 7.4%. ## Cite this page Brandwave. "Hobby Lords vs Shuffle and Cut: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/hobby-lords-vs-shuffle-and-cut This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hobby-lords-vs-shuffle-and-cut. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.