--- title: "Hobbiton Movie Set vs Skyline Queenstown: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Hobbiton Movie Set or Skyline Queenstown? Compare estimated monthly branded-search demand and Share of Search inside the Visitor attractions set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hobbiton-movie-set-vs-skyline-queenstown" publisher: "Brandwave" --- # Hobbiton Movie Set vs Skyline Queenstown: Which is more popular by branded search in New Zealand? Which is more popular in search, Hobbiton Movie Set or Skyline Queenstown? Compare estimated monthly branded-search demand and Share of Search inside the Visitor attractions set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hobbiton Movie Set and Skyline Queenstown - **Competitive set**: Visitor attractions - **Market**: New Zealand - **Month measured**: Aug 2026 - **Hobbiton Movie Set Share of Search**: 10.4% - **Skyline Queenstown Share of Search**: 10.3% ## Which is more popular in search, Hobbiton Movie Set or Skyline Queenstown? - In August 2026, Hobbiton Movie Set and Skyline Queenstown were level on Share of Search among visitor attractions in New Zealand, with an estimated 49.3K versus 49.1K branded searches, at 10.4% and 10.3% estimated Share of Search. - The lead changed hands 6 times in the 11 months ending August 2026: Skyline Queenstown took it in December 2025, Hobbiton Movie Set took it in January 2026, Skyline Queenstown took it in February 2026, Hobbiton Movie Set took it in May 2026, Skyline Queenstown took it in July 2026, Hobbiton Movie Set took it in August 2026. - Across the 11 months ending August 2026, Hobbiton Movie Set’s estimated Share of Search among visitor attractions in New Zealand moved from 9.4% to 10.4%, and its estimated monthly branded searches moved from 55.8K to 49.3K. - Across the 11 months ending August 2026, Skyline Queenstown’s estimated Share of Search among visitor attractions in New Zealand moved from 9.4% to 10.3%, and its estimated monthly branded searches moved from 55.5K to 49.1K. ## How did search popularity change for New Zealand visitor attractions in August 2026? - In August 2026, Hobbiton Movie Set overtook Waitomo Glowworm Caves to rank 4th among visitor attractions in New Zealand, at 10.4%. - In August 2026, Skyline Queenstown gained estimated Share of Search among visitor attractions in New Zealand, from 8.9% to 10.3%. ## Month by month | Month | Hobbiton Movie Set estimated searches | Hobbiton Movie Set Share of Search | Hobbiton Movie Set rank | Skyline Queenstown estimated searches | Skyline Queenstown Share of Search | Skyline Queenstown rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 55.8K | 9.4% | 4 | 55.5K | 9.4% | 5 | | Nov 2025 | 69K | 10.4% | 4 | 68.7K | 10.3% | 5 | | Dec 2025 | 82K | 9.4% | 5 | 86K | 9.9% | 3 | | Jan 2026 | 92K | 10% | 4 | 85K | 9.2% | 6 | | Feb 2026 | 66.4K | 9.3% | 5 | 82.6K | 11.5% | 2 | | Mar 2026 | 65.2K | 9.8% | 4 | 70.3K | 10.6% | 3 | | Apr 2026 | 58.4K | 9% | 6 | 70.2K | 10.8% | 3 | | May 2026 | 48.8K | 10% | 4 | 48K | 9.8% | 5 | | Jun 2026 | 43.9K | 10% | 5 | 42K | 9.6% | 6 | | Jul 2026 | 51.3K | 8.9% | 6 | 51.6K | 8.9% | 5 | | Aug 2026 | 49.3K | 10.4% | 4 | 49.1K | 10.3% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Hobbiton Movie Set’s and Skyline Queenstown’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hobbiton Movie Set**: Measured on the search terms “bookme hobbiton”, “hamilton hobbiton”, “hobbiton”, “hobbiton admission price”, “hobbiton booking”, “hobbiton cost”, “hobbiton entry price”, “hobbiton film set”, “hobbiton filmsettet”, “hobbiton gift shop”, “hobbiton location”, “hobbiton lord of the rings”, “hobbiton movie”, “hobbiton movie set prices”, “hobbiton movie set tickets”, “hobbiton movie tour”, “hobbiton ticket prices discount”, “hobbiton tickets”, “hobbiton tour”, “hobbiton tours tickets”, “hobbitontours com” and “the hobbiton”, summed into one figure. - **Skyline Queenstown**: Measured on the search terms “bookme skyline queenstown”, “skyline gondola queenstown”, “skyline gondola queenstown price”, “skyline gondola queenstown tickets”, “skyline luge queenstown”, “skyline queenstown”, “skyline queenstown 53 brecon street queenstown 9300”, “skyline queenstown 53 brecon street queenstown 9300 new zealand”, “skyline queenstown brecon street queenstown”, “skyline queenstown brecon street queenstown new zealand”, “skyline queenstown deals”, “skyline queenstown hours”, “skyline queenstown price”, “skyline queenstown tickets” and “skylinequeenstown”, summed into one figure. - [Hobbiton Movie Set profile](/demand/nz/brands/hobbiton-movie-set) - [Skyline Queenstown profile](/demand/nz/brands/skyline-queenstown) - [All visitor attractions in New Zealand](/demand/nz/categories/nz-visitor-attractions): The set both shares are measured inside, 15 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Hobbiton Movie Set or Skyline Queenstown? In August 2026, Hobbiton Movie Set and Skyline Queenstown were level on Share of Search among visitor attractions in New Zealand, with an estimated 49.3K versus 49.1K branded searches, at 10.4% and 10.3% estimated Share of Search. ## Cite this page Brandwave. "Hobbiton Movie Set vs Skyline Queenstown: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/hobbiton-movie-set-vs-skyline-queenstown This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hobbiton-movie-set-vs-skyline-queenstown. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.