--- title: "Hobbiton Movie Set vs Rainbow's End: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Hobbiton Movie Set or Rainbow's End? Compare estimated monthly branded-search demand and Share of Search inside the Visitor attractions set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hobbiton-movie-set-vs-rainbows-end" publisher: "Brandwave" --- # Hobbiton Movie Set vs Rainbow's End: Which is more popular by branded search in New Zealand? Which is more popular in search, Hobbiton Movie Set or Rainbow's End? Compare estimated monthly branded-search demand and Share of Search inside the Visitor attractions set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hobbiton Movie Set and Rainbow's End - **Competitive set**: Visitor attractions - **Market**: New Zealand - **Month measured**: Aug 2026 - **Hobbiton Movie Set Share of Search**: 10.4% - **Rainbow's End Share of Search**: 12.4% ## Which is more popular in search, Hobbiton Movie Set or Rainbow's End? - In August 2026, Rainbow's End had more branded searches than Hobbiton Movie Set among visitor attractions in New Zealand. Rainbow's End was estimated to have 59K branded searches compared to Hobbiton Movie Set’s 49.3K, and held a 12.4% Share of Search versus Hobbiton Movie Set’s 10.4%. - The lead changed hands 2 times in the 11 months ending August 2026: Hobbiton Movie Set took it in March 2026, Rainbow's End took it in April 2026. - Across the 11 months ending August 2026, Hobbiton Movie Set’s estimated Share of Search among visitor attractions in New Zealand moved from 9.4% to 10.4%, and its estimated monthly branded searches moved from 55.8K to 49.3K. - Across the 11 months ending August 2026, Rainbow's End’s estimated Share of Search among visitor attractions in New Zealand moved from 14.9% to 12.4%, and its estimated monthly branded searches moved from 88.3K to 59K. ## How did search popularity change for New Zealand visitor attractions in August 2026? - In August 2026, Sky Tower overtook Rainbow's End to take the highest estimated Share of Search among visitor attractions in New Zealand, at 17.9%. - In August 2026, Hobbiton Movie Set overtook Waitomo Glowworm Caves to rank 4th among visitor attractions in New Zealand, at 10.4%. - In August 2026, Rainbow's End lost estimated Share of Search among visitor attractions in New Zealand, from 15.6% to 12.4%. ## Month by month | Month | Hobbiton Movie Set estimated searches | Hobbiton Movie Set Share of Search | Hobbiton Movie Set rank | Rainbow's End estimated searches | Rainbow's End Share of Search | Rainbow's End rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 55.8K | 9.4% | 4 | 88.3K | 14.9% | 2 | | Nov 2025 | 69K | 10.4% | 4 | 74.5K | 11.2% | 2 | | Dec 2025 | 82K | 9.4% | 5 | 108K | 12.4% | 2 | | Jan 2026 | 92K | 10% | 4 | 132K | 14.3% | 1 | | Feb 2026 | 66.4K | 9.3% | 5 | 70.3K | 9.8% | 4 | | Mar 2026 | 65.2K | 9.8% | 4 | 60.2K | 9.1% | 5 | | Apr 2026 | 58.4K | 9% | 6 | 87.8K | 13.6% | 2 | | May 2026 | 48.8K | 10% | 4 | 59.3K | 12.1% | 2 | | Jun 2026 | 43.9K | 10% | 5 | 58.2K | 13.3% | 2 | | Jul 2026 | 51.3K | 8.9% | 6 | 90.4K | 15.6% | 1 | | Aug 2026 | 49.3K | 10.4% | 4 | 59K | 12.4% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Hobbiton Movie Set’s and Rainbow's End’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hobbiton Movie Set**: Measured on the search terms “bookme hobbiton”, “hamilton hobbiton”, “hobbiton”, “hobbiton admission price”, “hobbiton booking”, “hobbiton cost”, “hobbiton entry price”, “hobbiton film set”, “hobbiton filmsettet”, “hobbiton gift shop”, “hobbiton location”, “hobbiton lord of the rings”, “hobbiton movie”, “hobbiton movie set prices”, “hobbiton movie set tickets”, “hobbiton movie tour”, “hobbiton ticket prices discount”, “hobbiton tickets”, “hobbiton tour”, “hobbiton tours tickets”, “hobbitontours com” and “the hobbiton”, summed into one figure. - **Rainbow's End**: Measured on the search terms “bookme rainbows end”, “grab one rainbows end”, “rainbow's end”, “rainbows end”, “rainbows end aa discount”, “rainbows end bookme”, “rainbows end deals”, “rainbows end deals grab one”, “rainbows end discount”, “rainbows end kidz kingdom prices”, “rainbows end near me”, “rainbows end night”, “rainbows end nz”, “rainbows end opening”, “rainbows end prices”, “rainbows end reviews”, “rainbows end special”, “rainbows end ticket prices”, “rainbows end tickets”, “rainbows end vouchers”, “rainbowsend”, “rainbowsend co nz”, “rainbowsend nz”, “rainbowsend price” and “rainbowsend tickets”, summed into one figure. - [Hobbiton Movie Set profile](/demand/nz/brands/hobbiton-movie-set) - [Rainbow's End profile](/demand/nz/brands/rainbows-end) - [All visitor attractions in New Zealand](/demand/nz/categories/nz-visitor-attractions): The set both shares are measured inside, 15 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Hobbiton Movie Set or Rainbow's End? In August 2026, Rainbow's End had more branded searches than Hobbiton Movie Set among visitor attractions in New Zealand. Rainbow's End was estimated to have 59K branded searches compared to Hobbiton Movie Set’s 49.3K, and held a 12.4% Share of Search versus Hobbiton Movie Set’s 10.4%. ## Cite this page Brandwave. "Hobbiton Movie Set vs Rainbow's End: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/hobbiton-movie-set-vs-rainbows-end This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hobbiton-movie-set-vs-rainbows-end. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.