--- title: "Hobbiton Movie Set vs Kelly Tarlton's: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Hobbiton Movie Set or Kelly Tarlton's? Compare estimated monthly branded-search demand and Share of Search inside the Visitor attractions set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hobbiton-movie-set-vs-kelly-tarltons" publisher: "Brandwave" --- # Hobbiton Movie Set vs Kelly Tarlton's: Which is more popular by branded search in New Zealand? Which is more popular in search, Hobbiton Movie Set or Kelly Tarlton's? Compare estimated monthly branded-search demand and Share of Search inside the Visitor attractions set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hobbiton Movie Set and Kelly Tarlton's - **Competitive set**: Visitor attractions - **Market**: New Zealand - **Month measured**: Aug 2026 - **Hobbiton Movie Set Share of Search**: 10.4% - **Kelly Tarlton's Share of Search**: 11.1% ## Which is more popular in search, Hobbiton Movie Set or Kelly Tarlton's? - In August 2026, Kelly Tarlton's had more branded searches than Hobbiton Movie Set among visitor attractions in New Zealand. Kelly Tarlton's was estimated to have 52.5K branded searches compared to Hobbiton Movie Set’s 49.3K, and held an 11.1% Share of Search versus Hobbiton Movie Set’s 10.4%. - The lead changed hands 2 times in the 11 months ending August 2026: Hobbiton Movie Set took it in November 2025, Kelly Tarlton's took it in April 2026. - Across the 11 months ending August 2026, Hobbiton Movie Set’s estimated Share of Search among visitor attractions in New Zealand moved from 9.4% to 10.4%, and its estimated monthly branded searches moved from 55.8K to 49.3K. - Across the 11 months ending August 2026, Kelly Tarlton's’ estimated Share of Search among visitor attractions in New Zealand moved from 9.7% to 11.1%, and its estimated monthly branded searches moved from 57.3K to 52.5K. ## How did search popularity change for New Zealand visitor attractions in August 2026? - In August 2026, Hobbiton Movie Set overtook Waitomo Glowworm Caves to rank 4th among visitor attractions in New Zealand, at 10.4%. ## Month by month | Month | Hobbiton Movie Set estimated searches | Hobbiton Movie Set Share of Search | Hobbiton Movie Set rank | Kelly Tarlton's estimated searches | Kelly Tarlton's Share of Search | Kelly Tarlton's rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 55.8K | 9.4% | 4 | 57.3K | 9.7% | 3 | | Nov 2025 | 69K | 10.4% | 4 | 51.8K | 7.8% | 6 | | Dec 2025 | 82K | 9.4% | 5 | 70K | 8.1% | 6 | | Jan 2026 | 92K | 10% | 4 | 86K | 9.3% | 5 | | Feb 2026 | 66.4K | 9.3% | 5 | 56.8K | 7.9% | 6 | | Mar 2026 | 65.2K | 9.8% | 4 | 56.9K | 8.6% | 6 | | Apr 2026 | 58.4K | 9% | 6 | 63.6K | 9.8% | 5 | | May 2026 | 48.8K | 10% | 4 | 57.2K | 11.7% | 3 | | Jun 2026 | 43.9K | 10% | 5 | 52.2K | 11.9% | 3 | | Jul 2026 | 51.3K | 8.9% | 6 | 64.4K | 11.1% | 3 | | Aug 2026 | 49.3K | 10.4% | 4 | 52.5K | 11.1% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Hobbiton Movie Set’s and Kelly Tarlton's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hobbiton Movie Set**: Measured on the search terms “bookme hobbiton”, “hamilton hobbiton”, “hobbiton”, “hobbiton admission price”, “hobbiton booking”, “hobbiton cost”, “hobbiton entry price”, “hobbiton film set”, “hobbiton filmsettet”, “hobbiton gift shop”, “hobbiton location”, “hobbiton lord of the rings”, “hobbiton movie”, “hobbiton movie set prices”, “hobbiton movie set tickets”, “hobbiton movie tour”, “hobbiton ticket prices discount”, “hobbiton tickets”, “hobbiton tour”, “hobbiton tours tickets”, “hobbitontours com” and “the hobbiton”, summed into one figure. - **Kelly Tarlton's**: Measured on the search terms “book me kelly tarltons”, “cheap kelly tarltons tickets”, “grabone kelly tarltons”, “kelly tarlton”, “kelly tarlton hours”, “kelly tarlton opening hours”, “kelly tarlton prices”, “kelly tarlton tickets”, “kelly tarlton's”, “kelly tarltons bookme”, “kelly tarltons deals”, “kelly tarltons deals grab one”, “kelly tarltons discount”, “kelly tarltons near me”, “kelly tarltons penguin”, “kellytarltons co nz” and “sealife kelly tarltons”, summed into one figure. - [Hobbiton Movie Set profile](/demand/nz/brands/hobbiton-movie-set) - [Kelly Tarlton's profile](/demand/nz/brands/kelly-tarltons) - [All visitor attractions in New Zealand](/demand/nz/categories/nz-visitor-attractions): The set both shares are measured inside, 15 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Hobbiton Movie Set or Kelly Tarlton's? In August 2026, Kelly Tarlton's had more branded searches than Hobbiton Movie Set among visitor attractions in New Zealand. Kelly Tarlton's was estimated to have 52.5K branded searches compared to Hobbiton Movie Set’s 49.3K, and held an 11.1% Share of Search versus Hobbiton Movie Set’s 10.4%. ## Cite this page Brandwave. "Hobbiton Movie Set vs Kelly Tarlton's: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/hobbiton-movie-set-vs-kelly-tarltons This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hobbiton-movie-set-vs-kelly-tarltons. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.