--- title: "Hitachi vs Mitsubishi Electric: Which is searched more in New Zealand?" description: "Is Hitachi or Mitsubishi Electric more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Heat pump brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hitachi-vs-mitsubishi-electric" publisher: "Brandwave" --- # Hitachi vs Mitsubishi Electric: Which is searched more in New Zealand? Is Hitachi or Mitsubishi Electric more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Heat pump brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hitachi and Mitsubishi Electric - **Competitive set**: Heat pump brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Hitachi Share of Search**: 1.9% - **Mitsubishi Electric Share of Search**: 9.9% ## Is Hitachi or Mitsubishi Electric more popular in search? - In September 2026, Mitsubishi Electric had more branded searches than Hitachi among heat pump brands in New Zealand. Mitsubishi Electric had about 1,360 branded searches, while Hitachi had 260. Mitsubishi Electric made up 9.9% of all heat pump brand searches we track, and Hitachi accounted for 1.9%. - Mitsubishi Electric was ahead of Hitachi in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hitachi’s share of searches among heat pump brands in New Zealand moved from 1.5% to 1.9%, and its estimated monthly branded searches moved from 210 to 260. - Across the 12 months ending September 2026, Mitsubishi Electric’s share of searches among heat pump brands in New Zealand moved from 8.7% to 9.9%, and its estimated monthly branded searches moved from 1.2K to 1.4K. ## Top heat pump brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Mitsubishi Electric appeared in all five answers. Hitachi did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Mitsubishi Electric | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Daikin | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Panasonic | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Fujitsu | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Midea | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Rinnai | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Toshiba | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hitachi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about heat pump brands - Asked ChatGPT "Which heat pump brand should I buy in New Zealand?": 1. Mitsubishi Electric, 2. Daikin, 3. Panasonic, 4. Fujitsu - Asked ChatGPT "What are the best heat pump brands in New Zealand?": 1. Mitsubishi Electric, 2. Daikin, 3. Fujitsu, 4. Panasonic - Asked ChatGPT "What's the best heat pump brand in New Zealand for home heating?": 1. Mitsubishi Electric, 2. Daikin, 3. Fujitsu, 4. Panasonic - Searched Google, AI Overview "heat pumps nz": 1. Mitsubishi Electric, 2. Daikin, 3. Panasonic, 4. Midea - Searched Google, AI Overview "heat pump for house": 1. Panasonic, 2. Fujitsu, 3. Mitsubishi Electric Not named in any answer: Rinnai, Toshiba and Hitachi. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand heat pump brands in September 2026? - In September 2026, Hitachi lost share of searches among heat pump brands in New Zealand, from 2.6% to 1.9%. - In September 2026, Mitsubishi Electric rose from 5th to 4th among heat pump brands in New Zealand. ## Month by month | Month | Hitachi estimated searches | Hitachi Share of Search | Hitachi rank | Mitsubishi Electric estimated searches | Mitsubishi Electric Share of Search | Mitsubishi Electric rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 210 | 1.5% | 8 | 1.2K | 8.7% | 4 | | Nov 2025 | 320 | 2% | 8 | 1.5K | 9.3% | 5 | | Dec 2025 | 260 | 1.9% | 8 | 1.2K | 8.5% | 5 | | Jan 2026 | 320 | 2.2% | 8 | 1.3K | 8.9% | 5 | | Feb 2026 | 320 | 2.2% | 8 | 1.5K | 10.2% | 4 | | Mar 2026 | 390 | 2.4% | 8 | 1.8K | 11.4% | 4 | | Apr 2026 | 390 | 2.2% | 8 | 2K | 11.1% | 5 | | May 2026 | 390 | 2% | 8 | 1.8K | 9.2% | 5 | | Jun 2026 | 480 | 2.4% | 8 | 1.9K | 9.5% | 5 | | Jul 2026 | 590 | 2.6% | 8 | 2.6K | 11.5% | 5 | | Aug 2026 | 480 | 2.6% | 8 | 1.8K | 9.8% | 5 | | Sep 2026 | 260 | 1.9% | 8 | 1.4K | 9.9% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Hitachi’s and Mitsubishi Electric’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hitachi**: Measured on the search term “hitachi heat pump”. - **Mitsubishi Electric**: Measured on the search terms “mitsubishi electric”, “mitsubishi electric ac”, “mitsubishi electric fan”, “mitsubishi electric hvac”, “mitsubishi electric lossnay”, “mitsubishi electric vehicle” and “mitsubishielectric”, summed into one figure. - [Hitachi profile](/demand/nz/brands/hitachi) - [Mitsubishi Electric profile](/demand/nz/brands/mitsubishi-electric) - [All heat pump brands in New Zealand](/demand/nz/categories/nz-heat-pump-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hitachi or Mitsubishi Electric more popular in search? In September 2026, Mitsubishi Electric had more branded searches than Hitachi among heat pump brands in New Zealand. Mitsubishi Electric had about 1,360 branded searches, while Hitachi had 260. Mitsubishi Electric made up 9.9% of all heat pump brand searches we track, and Hitachi accounted for 1.9%. ## Cite this page Brandwave. "Hitachi vs Mitsubishi Electric: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/hitachi-vs-mitsubishi-electric This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hitachi-vs-mitsubishi-electric. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.