--- title: "Hismile vs White Glo: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Hismile or White Glo? Compare estimated monthly branded-search demand and Share of Search inside the Teeth whitening brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hismile-vs-white-glo" publisher: "Brandwave" --- # Hismile vs White Glo: Which is more popular by branded search in New Zealand? Which is more popular in search, Hismile or White Glo? Compare estimated monthly branded-search demand and Share of Search inside the Teeth whitening brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hismile and White Glo - **Competitive set**: Teeth whitening brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Hismile Share of Search**: 56.2% - **White Glo Share of Search**: 4.4% ## Which is more popular in search, Hismile or White Glo? - In August 2026, Hismile had more branded searches than White Glo among teeth whitening brands in New Zealand. Hismile was estimated to have 9.8K branded searches compared to White Glo’s 760, and held a 56.2% Share of Search versus White Glo’s 4.4%. - Hismile was ahead of White Glo in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Hismile’s estimated Share of Search among teeth whitening brands in New Zealand moved from 69.2% to 56.2%, and its estimated monthly branded searches moved from 7.7K to 9.8K. - Across the 11 months ending August 2026, White Glo’s estimated Share of Search among teeth whitening brands in New Zealand moved from 5.3% to 4.4%, and its estimated monthly branded searches moved from 590 to 760. ## How did search popularity change for New Zealand teeth whitening brands in August 2026? - In August 2026, Hismile lost estimated Share of Search among teeth whitening brands in New Zealand, from 58.9% to 56.2%. - Estimated monthly branded searches for White Glo in New Zealand rose 28.8% over 11 measured months, from 590 to 760 in August 2026. ## Month by month | Month | Hismile estimated searches | Hismile Share of Search | Hismile rank | White Glo estimated searches | White Glo Share of Search | White Glo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 7.7K | 69.2% | 1 | 590 | 5.3% | 4 | | Nov 2025 | 12.2K | 78.1% | 1 | 710 | 4.5% | 4 | | Dec 2025 | 7.1K | 71.1% | 1 | 600 | 6% | 4 | | Jan 2026 | 5.9K | 60.2% | 1 | 660 | 6.8% | 4 | | Feb 2026 | 3.9K | 49.5% | 1 | 600 | 7.7% | 4 | | Mar 2026 | 6K | 58.6% | 1 | 560 | 5.4% | 4 | | Apr 2026 | 5.1K | 56.2% | 1 | 610 | 6.7% | 4 | | May 2026 | 10.1K | 68.8% | 1 | 570 | 3.9% | 4 | | Jun 2026 | 8.8K | 63% | 1 | 760 | 5.5% | 4 | | Jul 2026 | 8.9K | 58.9% | 1 | 650 | 4.3% | 4 | | Aug 2026 | 9.8K | 56.2% | 1 | 760 | 4.4% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Hismile’s and White Glo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hismile**: Measured on the search terms “hi smile”, “hi smile mouthwash”, “hi smile stripes”, “hi smile teeth whitening”, “hi smile teeth whitening strips”, “hi smile toothbrush”, “hi smile white strips”, “hismile”, “hismile au”, “hismile mouthwash”, “hismile near me”, “hismile new zealand”, “hismile nz”, “hismile online”, “hismile pap whitening strips”, “hismile strip”, “hismile teeth whitening”, “hismile teeth whitening strips”, “hismile toothbrush”, “hismile v34”, “hismile white strips”, “hismile whitening”, “hismile whitening kit” and “hismileteeth com”, summed into one figure. - **White Glo**: Measured on the search terms “toothpaste white glo”, “white glo”, “white glo accelerator”, “white glo bleaching kit”, “white glo teeth whitening”, “white glo teeth whitening strips”, “white glo whitening kit” and “white glo whitening strips”, summed into one figure. - [Hismile profile](/demand/nz/brands/hismile) - [White Glo profile](/demand/nz/brands/white-glo) - [All teeth whitening brands in New Zealand](/demand/nz/categories/nz-teeth-whitening-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Hismile or White Glo? In August 2026, Hismile had more branded searches than White Glo among teeth whitening brands in New Zealand. Hismile was estimated to have 9.8K branded searches compared to White Glo’s 760, and held a 56.2% Share of Search versus White Glo’s 4.4%. ## Cite this page Brandwave. "Hismile vs White Glo: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/hismile-vs-white-glo This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hismile-vs-white-glo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.