--- title: "Hisense vs TCL: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Hisense or TCL? Compare estimated monthly branded-search demand and Share of Search inside the TV brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hisense-vs-tcl" publisher: "Brandwave" --- # Hisense vs TCL: Which is more popular by branded search in New Zealand? Which is more popular in search, Hisense or TCL? Compare estimated monthly branded-search demand and Share of Search inside the TV brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hisense and TCL - **Competitive set**: TV brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Hisense Share of Search**: 4.3% - **TCL Share of Search**: 3.6% ## Which is more popular in search, Hisense or TCL? - In August 2026, Hisense had more branded searches than TCL among TV brands in New Zealand. Hisense was estimated to have 4.8K branded searches compared to TCL’s 4K, and held a 4.3% Share of Search versus TCL’s 3.6%. - Hisense was ahead of TCL in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Hisense’s estimated Share of Search among TV brands in New Zealand moved from 4.5% to 4.3%, and its estimated monthly branded searches moved from 4.4K to 4.8K. - Across the 11 months ending August 2026, TCL’s estimated Share of Search among TV brands in New Zealand moved from 3.7% to 3.6%, and its estimated monthly branded searches moved from 3.6K to 4K. ## How did search popularity change for New Zealand TV brands in August 2026? - In August 2026, Hisense lost estimated Share of Search among TV brands in New Zealand, from 4.8% to 4.3%. - In August 2026, TCL rose from 7th to 6th among TV brands in New Zealand. ## Month by month | Month | Hisense estimated searches | Hisense Share of Search | Hisense rank | TCL estimated searches | TCL Share of Search | TCL rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.4K | 4.5% | 5 | 3.6K | 3.7% | 7 | | Nov 2025 | 5K | 4.2% | 5 | 4.6K | 3.9% | 6 | | Dec 2025 | 5.5K | 4.7% | 5 | 4.5K | 3.8% | 7 | | Jan 2026 | 5.4K | 5.4% | 5 | 4.6K | 4.6% | 7 | | Feb 2026 | 3.8K | 4.4% | 6 | 3.6K | 4.2% | 7 | | Mar 2026 | 4.7K | 4.8% | 5 | 4K | 4.1% | 6 | | Apr 2026 | 5.8K | 5.6% | 5 | 4.5K | 4.4% | 6 | | May 2026 | 5K | 4.5% | 5 | 4.5K | 4.1% | 6 | | Jun 2026 | 5.6K | 5% | 5 | 4.3K | 3.8% | 6 | | Jul 2026 | 5.4K | 4.8% | 5 | 3.9K | 3.6% | 7 | | Aug 2026 | 4.8K | 4.3% | 5 | 4K | 3.6% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Hisense’s and TCL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hisense**: Measured on the search terms “hisense”, “hisense 100 inch tv”, “hisense 40 inch tv”, “hisense 417l bottom mount fridge”, “hisense 50 inch tv”, “hisense 55 inch tv”, “hisense 65 inch tv”, “hisense 75 inch tv”, “hisense 85 inch tv”, “hisense bar fridge”, “hisense brand”, “hisense french door fridge”, “hisense fridge”, “hisense fridge freezer”, “hisense near me”, “hisense new zealand”, “hisense nz”, “hisense oled tv”, “hisense tv”, “hisense u7”, “hisense u7q”, “hisense u8” and “tv hisense 32 inch”, summed into one figure. - **TCL**: Measured on the search terms “tcl”, “tcl 403”, “tcl 55”, “tcl 55 inch”, “tcl 65”, “tcl 65 inch”, “tcl 75”, “tcl 75 inch”, “tcl chinese theatres”, “tcl com”, “tcl flip 2”, “tcl near me”, “tcl nxtpaper”, “tcl nz”, “tcl oled tv”, “tcl online”, “tcl q led”, “tcl qm8”, “tcl roku tvs”, “tcl tab8” and “tcl tv”, summed into one figure. - [Hisense profile](/demand/nz/brands/hisense) - [TCL profile](/demand/nz/brands/tcl) - [All TV brands in New Zealand](/demand/nz/categories/nz-tv-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Hisense or TCL? In August 2026, Hisense had more branded searches than TCL among TV brands in New Zealand. Hisense was estimated to have 4.8K branded searches compared to TCL’s 4K, and held a 4.3% Share of Search versus TCL’s 3.6%. ## Cite this page Brandwave. "Hisense vs TCL: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/hisense-vs-tcl This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hisense-vs-tcl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.