--- title: "Hisense vs Philips: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Hisense or Philips? Compare estimated monthly branded-search demand and Share of Search inside the TV brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hisense-vs-philips" publisher: "Brandwave" --- # Hisense vs Philips: Which is more popular by branded search in New Zealand? Which is more popular in search, Hisense or Philips? Compare estimated monthly branded-search demand and Share of Search inside the TV brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hisense and Philips - **Competitive set**: TV brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Hisense Share of Search**: 4.3% - **Philips Share of Search**: 17.4% ## Which is more popular in search, Hisense or Philips? - In August 2026, Philips had more branded searches than Hisense among TV brands in New Zealand. Philips was estimated to have 19.3K branded searches compared to Hisense’s 4.8K, and held a 17.4% Share of Search versus Hisense’s 4.3%. - Philips was ahead of Hisense in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Hisense’s estimated Share of Search among TV brands in New Zealand moved from 4.5% to 4.3%, and its estimated monthly branded searches moved from 4.4K to 4.8K. - Across the 11 months ending August 2026, Philips’ estimated Share of Search among TV brands in New Zealand moved from 15.2% to 17.4%, and its estimated monthly branded searches moved from 14.7K to 19.3K. ## How did search popularity change for New Zealand TV brands in August 2026? - In August 2026, Philips gained estimated Share of Search among TV brands in New Zealand, from 16.6% to 17.4%. - In August 2026, Hisense lost estimated Share of Search among TV brands in New Zealand, from 4.8% to 4.3%. ## Month by month | Month | Hisense estimated searches | Hisense Share of Search | Hisense rank | Philips estimated searches | Philips Share of Search | Philips rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.4K | 4.5% | 5 | 14.7K | 15.2% | 3 | | Nov 2025 | 5K | 4.2% | 5 | 18.7K | 15.8% | 3 | | Dec 2025 | 5.5K | 4.7% | 5 | 19.3K | 16.6% | 2 | | Jan 2026 | 5.4K | 5.4% | 5 | 15.7K | 15.6% | 3 | | Feb 2026 | 3.8K | 4.4% | 6 | 13.1K | 15.2% | 3 | | Mar 2026 | 4.7K | 4.8% | 5 | 13.2K | 13.5% | 4 | | Apr 2026 | 5.8K | 5.6% | 5 | 17.3K | 16.9% | 3 | | May 2026 | 5K | 4.5% | 5 | 18.9K | 17.1% | 3 | | Jun 2026 | 5.6K | 5% | 5 | 18.4K | 16.2% | 3 | | Jul 2026 | 5.4K | 4.8% | 5 | 18.4K | 16.6% | 3 | | Aug 2026 | 4.8K | 4.3% | 5 | 19.3K | 17.4% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Hisense’s and Philips’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hisense**: Measured on the search terms “hisense”, “hisense 100 inch tv”, “hisense 40 inch tv”, “hisense 417l bottom mount fridge”, “hisense 50 inch tv”, “hisense 55 inch tv”, “hisense 65 inch tv”, “hisense 75 inch tv”, “hisense 85 inch tv”, “hisense bar fridge”, “hisense brand”, “hisense french door fridge”, “hisense fridge”, “hisense fridge freezer”, “hisense near me”, “hisense new zealand”, “hisense nz”, “hisense oled tv”, “hisense tv”, “hisense u7”, “hisense u7q”, “hisense u8” and “tv hisense 32 inch”, summed into one figure. - **Philips**: Measured on the search terms “china philips”, “philips”, “philips 55 inch tv”, “philips 65 inch tv”, “philips 75 inch tv”, “philips air filter”, “philips air fryer”, “philips air fryer briscoes”, “philips air fryer white”, “philips air fryer xl”, “philips air fryer xxl”, “philips air purifier”, “philips airfryer”, “philips airfryer philips”, “philips airfryer rapid air technology”, “philips ambilight tv”, “philips avent bottles”, “philips avent soothie pacifier”, “philips avent sterilizer”, “philips blender”, “philips hue”, “philips hue bridge”, “philips hue bulbs”, “philips hue lights”, “philips hue tv”, “philips kettle”, “philips light bulbs”, “philips lumea”, “philips mixer”, “philips near me”, “philips new zealand”, “philips nz”, “philips oled tv”, “philips one blade”, “philips one blade replacement”, “philips oneblade”, “philips online”, “philips purifier”, “philips razor”, “philips shaver”, “philips sonic air”, “philips toaster”, “philips toothbrush”, “philips trimmer” and “philips tv”, summed into one figure. - [Hisense profile](/demand/nz/brands/hisense) - [Philips profile](/demand/nz/brands/philips) - [All TV brands in New Zealand](/demand/nz/categories/nz-tv-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Hisense or Philips? In August 2026, Philips had more branded searches than Hisense among TV brands in New Zealand. Philips was estimated to have 19.3K branded searches compared to Hisense’s 4.8K, and held a 17.4% Share of Search versus Hisense’s 4.3%. ## Cite this page Brandwave. "Hisense vs Philips: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/hisense-vs-philips This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hisense-vs-philips. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.