--- title: "Hisense vs Panasonic: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Hisense or Panasonic? Compare estimated monthly branded-search demand and Share of Search inside the TV brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hisense-vs-panasonic" publisher: "Brandwave" --- # Hisense vs Panasonic: Which is more popular by branded search in New Zealand? Which is more popular in search, Hisense or Panasonic? Compare estimated monthly branded-search demand and Share of Search inside the TV brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hisense and Panasonic - **Competitive set**: TV brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Hisense Share of Search**: 4.3% - **Panasonic Share of Search**: 3.4% ## Which is more popular in search, Hisense or Panasonic? - In August 2026, Hisense had more branded searches than Panasonic among TV brands in New Zealand. Hisense was estimated to have 4.8K branded searches compared to Panasonic’s 3.8K, and held a 4.3% Share of Search versus Panasonic’s 3.4%. - The lead changed hands 2 times in the 11 months ending August 2026: Panasonic took it in February 2026, Hisense took it in March 2026. - Across the 11 months ending August 2026, Hisense’s estimated Share of Search among TV brands in New Zealand moved from 4.5% to 4.3%, and its estimated monthly branded searches moved from 4.4K to 4.8K. - Across the 11 months ending August 2026, Panasonic’s estimated Share of Search among TV brands in New Zealand moved from 4.2% to 3.4%, and its estimated monthly branded searches moved from 4K to 3.8K. ## How did search popularity change for New Zealand TV brands in August 2026? - In August 2026, Hisense lost estimated Share of Search among TV brands in New Zealand, from 4.8% to 4.3%. - In August 2026, Panasonic fell from 6th to 7th among TV brands in New Zealand. ## Month by month | Month | Hisense estimated searches | Hisense Share of Search | Hisense rank | Panasonic estimated searches | Panasonic Share of Search | Panasonic rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.4K | 4.5% | 5 | 4K | 4.2% | 6 | | Nov 2025 | 5K | 4.2% | 5 | 4.6K | 3.9% | 7 | | Dec 2025 | 5.5K | 4.7% | 5 | 5.4K | 4.6% | 6 | | Jan 2026 | 5.4K | 5.4% | 5 | 4.7K | 4.7% | 6 | | Feb 2026 | 3.8K | 4.4% | 6 | 3.9K | 4.5% | 5 | | Mar 2026 | 4.7K | 4.8% | 5 | 3.9K | 4% | 7 | | Apr 2026 | 5.8K | 5.6% | 5 | 3.9K | 3.8% | 7 | | May 2026 | 5K | 4.5% | 5 | 4K | 3.6% | 7 | | Jun 2026 | 5.6K | 5% | 5 | 4.1K | 3.6% | 7 | | Jul 2026 | 5.4K | 4.8% | 5 | 4.1K | 3.7% | 6 | | Aug 2026 | 4.8K | 4.3% | 5 | 3.8K | 3.4% | 7 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Hisense’s and Panasonic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hisense**: Measured on the search terms “hisense”, “hisense 100 inch tv”, “hisense 40 inch tv”, “hisense 417l bottom mount fridge”, “hisense 50 inch tv”, “hisense 55 inch tv”, “hisense 65 inch tv”, “hisense 75 inch tv”, “hisense 85 inch tv”, “hisense bar fridge”, “hisense brand”, “hisense french door fridge”, “hisense fridge”, “hisense fridge freezer”, “hisense near me”, “hisense new zealand”, “hisense nz”, “hisense oled tv”, “hisense tv”, “hisense u7”, “hisense u7q”, “hisense u8” and “tv hisense 32 inch”, summed into one figure. - **Panasonic**: Measured on the search terms “panasonic 40 inch tv”, “panasonic 42 inch tv”, “panasonic 50 inch tv”, “panasonic 55 inch tv”, “panasonic 65 inch tv”, “panasonic 75 inch tv”, “panasonic air conditioner”, “panasonic heat pump”, “panasonic oled tv”, “panasonic plasma tv”, “panasonic tv”, “panasonic tv 32”, “panasonic tv 32 inch”, “panasonic tv 43 inch”, “panasonic tv 55”, “panasonic tv 65”, “panasonic viera tv” and “screen mirroring panasonic tv”, summed into one figure. - [Hisense profile](/demand/nz/brands/hisense) - [Panasonic profile](/demand/nz/brands/panasonic) - [All TV brands in New Zealand](/demand/nz/categories/nz-tv-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Hisense or Panasonic? In August 2026, Hisense had more branded searches than Panasonic among TV brands in New Zealand. Hisense was estimated to have 4.8K branded searches compared to Panasonic’s 3.8K, and held a 4.3% Share of Search versus Panasonic’s 3.4%. ## Cite this page Brandwave. "Hisense vs Panasonic: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/hisense-vs-panasonic This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hisense-vs-panasonic. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.