---
title: "Hisense vs Novello: Which is searched more in New Zealand?"
description: "Is Hisense or Novello more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bar fridge brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/hisense-vs-novello-appliances"
publisher: "Brandwave"
---

# Hisense vs Novello: Which is searched more in New Zealand?

Is Hisense or Novello more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Bar fridge brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hisense and Novello
- **Competitive set**: Bar fridge brands
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Hisense Share of Search**: 19.7%
- **Novello Share of Search**: 0.19%

## Is Hisense or Novello more popular in search?

- In September 2026, Hisense had more branded searches than Novello among bar fridge brands in New Zealand. Hisense had about 1,040 branded searches, while Novello had 10. Hisense made up 19.7% of all bar fridge brand searches we track, and Novello accounted for 0.19%.
- Hisense was ahead of Novello in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hisense’s share of searches among bar fridge brands in New Zealand moved from 21% to 19.7%, and its estimated monthly branded searches moved from 1.3K to 1K.
- Across the 12 months ending September 2026, Novello’s share of searches among bar fridge brands in New Zealand moved from 0.16% to 0.19%, and its estimated monthly branded searches held steady at 10.

## Top bar fridge brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Hisense was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Novello was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Hisense was listed before Novello in three out of four answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Hisense | 1st | 2 of 3 | 1 of 1 | 3 of 4 |
| Haier | 2nd | 3 of 3 | 1 of 1 | 4 of 4 |
| Midea | 2nd | 3 of 3 | 0 of 1 | 3 of 4 |
| Novello | 4th | 2 of 3 | 0 of 1 | 2 of 4 |
| LG | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about bar fridge brands

- Asked ChatGPT "Which bar fridge brand should I go to in New Zealand?": 1. Hisense, 2. Midea, 3. Haier
- Asked ChatGPT "What are the best bar fridge brands in New Zealand?": 1. Midea, 2. Hisense, 3. Haier, 4. Novello
- Asked ChatGPT "What's the best bar fridge brand in New Zealand for small spaces?": 1. Haier, 2. Midea, 3. Novello
- Searched Google, AI Overview "small fridge nz": 1. Hisense, 2. Haier

Not named in any answer: LG.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## How did search popularity change for New Zealand bar fridge brands in September 2026?

- In September 2026, Hisense gained share of searches among bar fridge brands in New Zealand, from 17.8% to 19.7%.

## Month by month

| Month | Hisense estimated searches | Hisense Share of Search | Hisense rank | Novello estimated searches | Novello Share of Search | Novello rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.3K | 21% | 3 | 10 | 0.16% | 5 |
| Nov 2025 | 1.6K | 20.5% | 3 | 20 | 0.25% | 5 |
| Dec 2025 | 1.7K | 23.7% | 3 | 10 | 0.14% | 5 |
| Jan 2026 | 1.6K | 22.8% | 3 | 20 | 0.28% | 5 |
| Feb 2026 | 1K | 18.7% | 3 | 10 | 0.18% | 5 |
| Mar 2026 | 1.4K | 22.5% | 3 | 10 | 0.17% | 5 |
| Apr 2026 | 1.7K | 24% | 3 | 50 | 0.72% | 5 |
| May 2026 | 1.3K | 20.6% | 3 | 10 | 0.15% | 5 |
| Jun 2026 | 1.6K | 23.6% | 3 | 10 | 0.14% | 5 |
| Jul 2026 | 1.6K | 21.9% | 3 | 10 | 0.13% | 5 |
| Aug 2026 | 1.1K | 17.8% | 3 | 10 | 0.17% | 5 |
| Sep 2026 | 1K | 19.7% | 3 | 10 | 0.19% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Hisense’s and Novello’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hisense**: Measured on the search terms “hisense” and “hisense brand”, summed into one figure.
- **Novello**: Measured on the search term “novello fridge”.

- [Hisense profile](/demand/nz/brands/hisense)
- [Novello profile](/demand/nz/brands/novello-appliances)
- [All bar fridge brands in New Zealand](/demand/nz/categories/nz-bar-fridge-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Hisense or Novello more popular in search?

In September 2026, Hisense had more branded searches than Novello among bar fridge brands in New Zealand. Hisense had about 1,040 branded searches, while Novello had 10. Hisense made up 19.7% of all bar fridge brand searches we track, and Novello accounted for 0.19%.

## Cite this page

Brandwave. "Hisense vs Novello: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/hisense-vs-novello-appliances

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hisense-vs-novello-appliances. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
