--- title: "Hirepool vs Kennards Hire: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Hirepool or Kennards Hire? Compare estimated monthly branded-search demand and Share of Search inside the Equipment hire companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hirepool-vs-kennards-hire" publisher: "Brandwave" --- # Hirepool vs Kennards Hire: Which is more popular by branded search in New Zealand? Which is more popular in search, Hirepool or Kennards Hire? Compare estimated monthly branded-search demand and Share of Search inside the Equipment hire companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hirepool and Kennards Hire - **Competitive set**: Equipment hire companies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Hirepool Share of Search**: 63.7% - **Kennards Hire Share of Search**: 33.2% ## Which is more popular in search, Hirepool or Kennards Hire? - In August 2026, Hirepool had more branded searches than Kennards Hire among equipment hire companies in New Zealand. Hirepool was estimated to have 20.3K branded searches compared to Kennards Hire’s 10.6K, and held a 63.7% Share of Search versus Kennards Hire’s 33.2%. - Hirepool was ahead of Kennards Hire in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Hirepool’s estimated Share of Search among equipment hire companies in New Zealand moved from 67.5% to 63.7%, and its estimated monthly branded searches moved from 28.6K to 20.3K. - Across the 11 months ending August 2026, Kennards Hire’s estimated Share of Search among equipment hire companies in New Zealand moved from 30% to 33.2%, and its estimated monthly branded searches moved from 12.7K to 10.6K. ## How did search popularity change for New Zealand equipment hire companies in August 2026? - Hirepool’s estimated Share of Search among equipment hire companies in New Zealand has gained ground for 3 months in a row, from 60.2% to 63.7% in August 2026. - Estimated monthly branded searches for Kennards Hire in New Zealand fell 16.8% over 11 measured months, from 12.7K to 10.6K in August 2026. ## Month by month | Month | Hirepool estimated searches | Hirepool Share of Search | Hirepool rank | Kennards Hire estimated searches | Kennards Hire Share of Search | Kennards Hire rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 28.6K | 67.5% | 1 | 12.7K | 30% | 2 | | Nov 2025 | 29K | 64.7% | 1 | 14.8K | 33% | 2 | | Dec 2025 | 23.8K | 64.4% | 1 | 12.2K | 33.1% | 2 | | Jan 2026 | 24K | 64.4% | 1 | 12.2K | 32.8% | 2 | | Feb 2026 | 23.8K | 64.1% | 1 | 12.2K | 32.9% | 2 | | Mar 2026 | 24.8K | 63.4% | 1 | 13.2K | 33.7% | 2 | | Apr 2026 | 23.5K | 63.6% | 1 | 12.5K | 33.7% | 2 | | May 2026 | 20.4K | 60.2% | 1 | 12.4K | 36.7% | 2 | | Jun 2026 | 20.3K | 63.4% | 1 | 10.6K | 33.1% | 2 | | Jul 2026 | 20.1K | 63.5% | 1 | 10.5K | 33.2% | 2 | | Aug 2026 | 20.3K | 63.7% | 1 | 10.6K | 33.2% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Hirepool’s and Kennards Hire’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hirepool**: Measured on the search terms “hirepool”, “hirepool car trailer”, “hirepool co nz”, “hirepool equipment”, “hirepool ltd”, “hirepool moorhouse”, “hirepool near me”, “hirepool nz”, “hirepool portaloo”, “hirepool puhinui”, “hirepool thorndon”, “hirepool trailer”, “hirepool truck”, “hirepool van hire”, “hirepool vehicle hire”, “hirepool vehicles” and “hirepool water blaster”, summed into one figure. - **Kennards Hire**: Measured on the search terms “kennards hire”, “kennards hire location”, “kennards hire near me”, “kennards hire newtown”, “kennards hire nz”, “kennards hire online”, “kennards hire opening hours”, “kennards hire scissor lift”, “kennardshire”, “kennardshire co nz” and “kennardshire nz”, summed into one figure. - [Hirepool profile](/demand/nz/brands/hirepool) - [Kennards Hire profile](/demand/nz/brands/kennards-hire) - [All equipment hire companies in New Zealand](/demand/nz/categories/nz-equipment-hire-companies): The set both shares are measured inside, 3 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Hirepool or Kennards Hire? In August 2026, Hirepool had more branded searches than Kennards Hire among equipment hire companies in New Zealand. Hirepool was estimated to have 20.3K branded searches compared to Kennards Hire’s 10.6K, and held a 63.7% Share of Search versus Kennards Hire’s 33.2%. ## Cite this page Brandwave. "Hirepool vs Kennards Hire: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/hirepool-vs-kennards-hire This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hirepool-vs-kennards-hire. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.