--- title: "Hire a Hubby vs Yellow: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Hire a Hubby or Yellow? Compare estimated monthly branded-search demand and Share of Search inside the Tradie finder sites set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hire-a-hubby-vs-yellow-nz" publisher: "Brandwave" --- # Hire a Hubby vs Yellow: Which is more popular by branded search in New Zealand? Which is more popular in search, Hire a Hubby or Yellow? Compare estimated monthly branded-search demand and Share of Search inside the Tradie finder sites set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hire a Hubby and Yellow - **Competitive set**: Tradie finder sites - **Market**: New Zealand - **Month measured**: Aug 2026 - **Hire a Hubby Share of Search**: 9.3% - **Yellow Share of Search**: 12.3% ## Which is more popular in search, Hire a Hubby or Yellow? - In August 2026, Yellow had more branded searches than Hire a Hubby among tradie finder sites in New Zealand. Yellow was estimated to have 1.2K branded searches compared to Hire a Hubby’s 880, and held a 12.3% Share of Search versus Hire a Hubby’s 9.3%. - Yellow was ahead of Hire a Hubby in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Hire a Hubby’s estimated Share of Search among tradie finder sites in New Zealand moved from 8.5% to 9.3%, and its estimated monthly branded searches moved from 980 to 880. - Across the 11 months ending August 2026, Yellow’s estimated Share of Search among tradie finder sites in New Zealand moved from 15.5% to 12.3%, and its estimated monthly branded searches moved from 1.8K to 1.2K. ## How did search popularity change for New Zealand tradie finder sites in August 2026? - In August 2026, Hire a Hubby gained estimated Share of Search among tradie finder sites in New Zealand, from 7.4% to 9.3%. - Estimated monthly branded searches for Yellow in New Zealand fell 34.8% over 11 measured months, from 1.8K to 1.2K in August 2026. ## Month by month | Month | Hire a Hubby estimated searches | Hire a Hubby Share of Search | Hire a Hubby rank | Yellow estimated searches | Yellow Share of Search | Yellow rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 980 | 8.5% | 5 | 1.8K | 15.5% | 3 | | Nov 2025 | 940 | 8.4% | 5 | 1.4K | 12.8% | 3 | | Dec 2025 | 760 | 9.3% | 5 | 1.1K | 13.9% | 3 | | Jan 2026 | 900 | 8.2% | 5 | 1.2K | 10.5% | 4 | | Feb 2026 | 930 | 8.9% | 5 | 1.1K | 10.9% | 4 | | Mar 2026 | 1.1K | 10.2% | 5 | 1.1K | 10.3% | 4 | | Apr 2026 | 1K | 10.5% | 5 | 1.2K | 12.1% | 4 | | May 2026 | 940 | 9.9% | 5 | 1.2K | 12.2% | 4 | | Jun 2026 | 890 | 9.4% | 5 | 1.2K | 12.7% | 4 | | Jul 2026 | 700 | 7.4% | 5 | 1.2K | 12.4% | 4 | | Aug 2026 | 880 | 9.3% | 5 | 1.2K | 12.3% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Hire a Hubby’s and Yellow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hire a Hubby**: Measured on the search terms “hire a hubby”, “hire a hubby near me”, “hire a hubby nz”, “hire a hubby reviews”, “hireahubby” and “hireahubby co nz”, summed into one figure. - **Yellow**: Measured on the search terms “yellow nz”, “yellow pages nz phone numbers”, “yellow pages nz residential”, “yellow pages nz search” and “yellow tradies”, summed into one figure. - [Hire a Hubby profile](/demand/nz/brands/hire-a-hubby) - [Yellow profile](/demand/nz/brands/yellow-nz) - [All tradie finder sites in New Zealand](/demand/nz/categories/nz-tradie-finder-sites): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Hire a Hubby or Yellow? In August 2026, Yellow had more branded searches than Hire a Hubby among tradie finder sites in New Zealand. Yellow was estimated to have 1.2K branded searches compared to Hire a Hubby’s 880, and held a 12.3% Share of Search versus Hire a Hubby’s 9.3%. ## Cite this page Brandwave. "Hire a Hubby vs Yellow: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/hire-a-hubby-vs-yellow-nz This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hire-a-hubby-vs-yellow-nz. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.