---
title: "Hino vs Kenworth: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Hino or Kenworth? Compare estimated monthly branded-search demand and Share of Search inside the Truck brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/hino-vs-kenworth"
publisher: "Brandwave"
---

# Hino vs Kenworth: Which is more popular by branded search in New Zealand?

Which is more popular in search, Hino or Kenworth? Compare estimated monthly branded-search demand and Share of Search inside the Truck brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hino and Kenworth
- **Competitive set**: Truck brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Hino Share of Search**: 14.5%
- **Kenworth Share of Search**: 36%

## Which is more popular in search, Hino or Kenworth?

- In August 2026, Kenworth had more branded searches than Hino among truck brands in New Zealand. Kenworth was estimated to have 3.8K branded searches compared to Hino’s 1.5K, and held a 36% Share of Search versus Hino’s 14.5%.
- Kenworth was ahead of Hino in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hino’s estimated Share of Search among truck brands in New Zealand moved from 15.4% to 14.5%, and its estimated monthly branded searches moved from 1.8K to 1.5K.
- Across the 11 months ending August 2026, Kenworth’s estimated Share of Search among truck brands in New Zealand moved from 30.1% to 36%, and its estimated monthly branded searches moved from 3.5K to 3.8K.

## How did search popularity change for New Zealand truck brands in August 2026?

- In August 2026, Kenworth gained estimated Share of Search among truck brands in New Zealand, from 34.5% to 36%.
- In August 2026, Hino lost estimated Share of Search among truck brands in New Zealand, from 15.3% to 14.5%.

## Month by month

| Month | Hino estimated searches | Hino Share of Search | Hino rank | Kenworth estimated searches | Kenworth Share of Search | Kenworth rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.8K | 15.4% | 3 | 3.5K | 30.1% | 1 |
| Nov 2025 | 1.5K | 12.9% | 4 | 3.5K | 29.5% | 1 |
| Dec 2025 | 1.3K | 13.7% | 4 | 3K | 31.6% | 1 |
| Jan 2026 | 1.4K | 13.7% | 4 | 3.3K | 32.3% | 1 |
| Feb 2026 | 1.4K | 14.3% | 4 | 3.1K | 30.9% | 1 |
| Mar 2026 | 1.7K | 13.5% | 4 | 4K | 31.2% | 1 |
| Apr 2026 | 1.7K | 17.1% | 3 | 3.2K | 31.5% | 1 |
| May 2026 | 1.8K | 16.6% | 3 | 3.4K | 31.7% | 1 |
| Jun 2026 | 1.7K | 15.8% | 3 | 3.4K | 32.4% | 1 |
| Jul 2026 | 1.5K | 15.3% | 3 | 3.4K | 34.5% | 1 |
| Aug 2026 | 1.5K | 14.5% | 3 | 3.8K | 36% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Hino’s and Kenworth’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hino**: Measured on the search terms “hino”, “hino 300”, “hino 500”, “hino 700”, “hino co nz”, “hino dutro”, “hino dutro truck”, “hino for sale”, “hino near me”, “hino nz”, “hino ranger”, “hino truck” and “motor hino”, summed into one figure.
- **Kenworth**: Measured on the search terms “c509 kenworth”, “k104 kenworth”, “k220 kenworth”, “kenworth”, “kenworth com au”, “kenworth emblem”, “kenworth k100”, “kenworth k108”, “kenworth k200”, “kenworth k220”, “kenworth near me”, “kenworth nz”, “kenworth t610”, “kenworth t659”, “kenworth t680”, “kenworth t909”, “kenworth truck”, “kenworth trucks for sale” and “kenworth w900”, summed into one figure.

- [Hino profile](/demand/nz/brands/hino)
- [Kenworth profile](/demand/nz/brands/kenworth)
- [All truck brands in New Zealand](/demand/nz/categories/nz-truck-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Hino or Kenworth?

In August 2026, Kenworth had more branded searches than Hino among truck brands in New Zealand. Kenworth was estimated to have 3.8K branded searches compared to Hino’s 1.5K, and held a 36% Share of Search versus Hino’s 14.5%.

## Cite this page

Brandwave. "Hino vs Kenworth: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/hino-vs-kenworth

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hino-vs-kenworth. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.