--- title: "Hilton vs Sudima Hotels: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Hilton or Sudima Hotels? Compare estimated monthly branded-search demand and Share of Search inside the Hotel chains set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hilton-vs-sudima-hotels" publisher: "Brandwave" --- # Hilton vs Sudima Hotels: Which is more popular by branded search in New Zealand? Which is more popular in search, Hilton or Sudima Hotels? Compare estimated monthly branded-search demand and Share of Search inside the Hotel chains set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hilton and Sudima Hotels - **Competitive set**: Hotel chains - **Market**: New Zealand - **Month measured**: Aug 2026 - **Hilton Share of Search**: 20.4% - **Sudima Hotels Share of Search**: 21.5% ## Which is more popular in search, Hilton or Sudima Hotels? - In August 2026, Sudima Hotels had more branded searches than Hilton among hotel chains in New Zealand. Sudima Hotels was estimated to have 20.4K branded searches compared to Hilton’s 19.3K, and held a 21.5% Share of Search versus Hilton’s 20.4%. - The lead changed hands 3 times in the 11 months ending August 2026: Sudima Hotels took it in December 2025, Hilton took it in April 2026, Sudima Hotels took it in July 2026. - Across the 11 months ending August 2026, Hilton’s estimated Share of Search among hotel chains in New Zealand moved from 22.7% to 20.4%, and its estimated monthly branded searches moved from 22K to 19.3K. - Across the 11 months ending August 2026, Sudima Hotels’ estimated Share of Search among hotel chains in New Zealand moved from 21.2% to 21.5%, and its estimated monthly branded searches moved from 20.5K to 20.4K. ## How did search popularity change for New Zealand hotel chains in August 2026? - In August 2026, Hilton gained estimated Share of Search among hotel chains in New Zealand, from 19.6% to 20.4%. - In August 2026, Sudima Hotels lost estimated Share of Search among hotel chains in New Zealand, from 24.4% to 21.5%. ## Month by month | Month | Hilton estimated searches | Hilton Share of Search | Hilton rank | Sudima Hotels estimated searches | Sudima Hotels Share of Search | Sudima Hotels rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22K | 22.7% | 2 | 20.5K | 21.2% | 3 | | Nov 2025 | 25.3K | 23.6% | 2 | 23.7K | 22.1% | 3 | | Dec 2025 | 21.6K | 20.9% | 3 | 26.1K | 25.3% | 2 | | Jan 2026 | 23.9K | 21.2% | 3 | 26.4K | 23.5% | 2 | | Feb 2026 | 21.3K | 20.2% | 3 | 24.8K | 23.5% | 2 | | Mar 2026 | 21.9K | 21.2% | 3 | 24K | 23.2% | 2 | | Apr 2026 | 22.2K | 23.5% | 2 | 21.3K | 22.5% | 3 | | May 2026 | 23.6K | 24.4% | 2 | 20K | 20.7% | 3 | | Jun 2026 | 20.3K | 23% | 2 | 19.6K | 22.2% | 3 | | Jul 2026 | 19.2K | 19.6% | 3 | 23.8K | 24.4% | 2 | | Aug 2026 | 19.3K | 20.4% | 3 | 20.4K | 21.5% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Hilton’s and Sudima Hotels’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hilton**: Measured on the search terms “beverly hilton hotel”, “hilton auckland”, “hilton brand hotels”, “hilton honors hotels”, “hilton hotel”, “hilton hotel spa”, “hilton nz”, “hilton queenstown”, “hilton tokyo hotel”, “hotel doubletree by hilton”, “hotel hilton bali”, “hotel hilton garden inn”, “parc 55 san francisco a hilton hotel”, “paris hilton hotel” and “the hilton hotel”, summed into one figure. - **Sudima Hotels**: Measured on the search terms “sudima”, “sudima 5 mile”, “sudima airport”, “sudima auckland”, “sudima city”, “sudima five mile”, “sudima hotel”, “sudima hotel nz”, “sudima hotels near me”, “sudima lake”, “sudima lake hotel”, “sudima nelson street” and “sudima wellington”, summed into one figure. - [Hilton profile](/demand/nz/brands/hilton) - [Sudima Hotels profile](/demand/nz/brands/sudima-hotels) - [All hotel chains in New Zealand](/demand/nz/categories/nz-hotel-chains): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Hilton or Sudima Hotels? In August 2026, Sudima Hotels had more branded searches than Hilton among hotel chains in New Zealand. Sudima Hotels was estimated to have 20.4K branded searches compared to Hilton’s 19.3K, and held a 21.5% Share of Search versus Hilton’s 20.4%. ## Cite this page Brandwave. "Hilton vs Sudima Hotels: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/hilton-vs-sudima-hotels This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hilton-vs-sudima-hotels. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.