--- title: "Hilton vs IHG: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Hilton or IHG? Compare estimated monthly branded-search demand and Share of Search inside the Hotel chains set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hilton-vs-ihg" publisher: "Brandwave" --- # Hilton vs IHG: Which is more popular by branded search in New Zealand? Which is more popular in search, Hilton or IHG? Compare estimated monthly branded-search demand and Share of Search inside the Hotel chains set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hilton and IHG - **Competitive set**: Hotel chains - **Market**: New Zealand - **Month measured**: Aug 2026 - **Hilton Share of Search**: 20.4% - **IHG Share of Search**: 27.5% ## Which is more popular in search, Hilton or IHG? - In August 2026, IHG had more branded searches than Hilton among hotel chains in New Zealand. IHG was estimated to have 26.1K branded searches compared to Hilton’s 19.3K, and held a 27.5% Share of Search versus Hilton’s 20.4%. - IHG was ahead of Hilton in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Hilton’s estimated Share of Search among hotel chains in New Zealand moved from 22.7% to 20.4%, and its estimated monthly branded searches moved from 22K to 19.3K. - Across the 11 months ending August 2026, IHG’s estimated Share of Search among hotel chains in New Zealand moved from 25.9% to 27.5%, and its estimated monthly branded searches moved from 25.1K to 26.1K. ## How did search popularity change for New Zealand hotel chains in August 2026? - In August 2026, IHG gained estimated Share of Search among hotel chains in New Zealand, from 26.2% to 27.5%. - In August 2026, Hilton gained estimated Share of Search among hotel chains in New Zealand, from 19.6% to 20.4%. ## Month by month | Month | Hilton estimated searches | Hilton Share of Search | Hilton rank | IHG estimated searches | IHG Share of Search | IHG rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22K | 22.7% | 2 | 25.1K | 25.9% | 1 | | Nov 2025 | 25.3K | 23.6% | 2 | 28.1K | 26.2% | 1 | | Dec 2025 | 21.6K | 20.9% | 3 | 27.2K | 26.3% | 1 | | Jan 2026 | 23.9K | 21.2% | 3 | 29.5K | 26.2% | 1 | | Feb 2026 | 21.3K | 20.2% | 3 | 28.5K | 27% | 1 | | Mar 2026 | 21.9K | 21.2% | 3 | 28.6K | 27.6% | 1 | | Apr 2026 | 22.2K | 23.5% | 2 | 22.8K | 24.1% | 1 | | May 2026 | 23.6K | 24.4% | 2 | 24K | 24.9% | 1 | | Jun 2026 | 20.3K | 23% | 2 | 20.5K | 23.1% | 1 | | Jul 2026 | 19.2K | 19.6% | 3 | 25.6K | 26.2% | 1 | | Aug 2026 | 19.3K | 20.4% | 3 | 26.1K | 27.5% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Hilton’s and IHG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hilton**: Measured on the search terms “beverly hilton hotel”, “hilton auckland”, “hilton brand hotels”, “hilton honors hotels”, “hilton hotel”, “hilton hotel spa”, “hilton nz”, “hilton queenstown”, “hilton tokyo hotel”, “hotel doubletree by hilton”, “hotel hilton bali”, “hotel hilton garden inn”, “parc 55 san francisco a hilton hotel”, “paris hilton hotel” and “the hilton hotel”, summed into one figure. - **IHG**: Measured on the search terms “crowne plaza auckland”, “holiday inn auckland”, “ihg”, “ihg ambassador”, “ihg auckland”, “ihg brands”, “ihg com”, “ihg hotel”, “ihg hotels & resorts”, “ihg membership”, “ihg merlin”, “ihg near me”, “ihg new zealand”, “ihg nz”, “ihg one rewards”, “ihg online”, “ihg plc”, “ihg points”, “ihg rewards”, “ihg sanctuary cove” and “ihg webmail”, summed into one figure. - [Hilton profile](/demand/nz/brands/hilton) - [IHG profile](/demand/nz/brands/ihg) - [All hotel chains in New Zealand](/demand/nz/categories/nz-hotel-chains): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Hilton or IHG? In August 2026, IHG had more branded searches than Hilton among hotel chains in New Zealand. IHG was estimated to have 26.1K branded searches compared to Hilton’s 19.3K, and held a 27.5% Share of Search versus Hilton’s 20.4%. ## Cite this page Brandwave. "Hilton vs IHG: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/hilton-vs-ihg This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hilton-vs-ihg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.