--- title: "Hilton Queenstown Resort & Spa vs Queenstown Park Boutique Hotel: Which is searched more in New Zealand?" description: "Is Hilton Queenstown Resort & Spa or Queenstown Park Boutique Hotel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Queenstown hotels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hilton-queenstown-resort-and-spa-vs-queenstown-park-boutique-hotel" publisher: "Brandwave" --- # Hilton Queenstown Resort & Spa vs Queenstown Park Boutique Hotel: Which is searched more in New Zealand? Is Hilton Queenstown Resort & Spa or Queenstown Park Boutique Hotel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Queenstown hotels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hilton Queenstown Resort & Spa and Queenstown Park Boutique Hotel - **Competitive set**: Queenstown hotels - **Market**: New Zealand - **Month measured**: Sep 2026 - **Hilton Queenstown Resort & Spa Share of Search**: 14.6% - **Queenstown Park Boutique Hotel Share of Search**: 2.8% ## Is Hilton Queenstown Resort & Spa or Queenstown Park Boutique Hotel more popular in search? - In September 2026, Hilton Queenstown Resort & Spa had more branded searches than Queenstown Park Boutique Hotel among Queenstown hotels in New Zealand. Hilton Queenstown Resort & Spa had about 6,860 branded searches, while Queenstown Park Boutique Hotel had 1,300. Hilton Queenstown Resort & Spa made up 14.6% of all Queenstown hotel searches we track, and Queenstown Park Boutique Hotel accounted for 2.8%. - Hilton Queenstown Resort & Spa was ahead of Queenstown Park Boutique Hotel in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hilton Queenstown Resort & Spa’s share of searches among Queenstown hotels in New Zealand moved from 12.3% to 14.6%, and its estimated monthly branded searches moved from 5.7K to 6.9K. - Across the 12 months ending September 2026, Queenstown Park Boutique Hotel’s share of searches among Queenstown hotels in New Zealand moved from 3.5% to 2.8%, and its estimated monthly branded searches moved from 1.6K to 1.3K. ## Top Queenstown hotels in ChatGPT and Google AI Overviews In three ChatGPT questions, Queenstown Park Boutique Hotel was mentioned in two out of three: in two of the three ChatGPT answers. Hilton Queenstown Resort & Spa was mentioned in one out of three: in one of the three ChatGPT answers. Queenstown Park Boutique Hotel was listed before Hilton Queenstown Resort & Spa in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Matakauri Lodge | 1st | 2 of 3 | 2 of 3 | | Eichardt's Private Hotel | 2nd | 2 of 3 | 2 of 3 | | QT Queenstown | 3rd | 2 of 3 | 2 of 3 | | Sofitel Queenstown | 4th | 2 of 3 | 2 of 3 | | The Rees Hotel | 5th | 3 of 3 | 3 of 3 | | Queenstown Park Boutique Hotel | 6th | 2 of 3 | 2 of 3 | | Kamana Lakehouse | 7th | 1 of 3 | 1 of 3 | | Hilton Queenstown Resort & Spa | 8th | 1 of 3 | 1 of 3 | | Novotel Queenstown Lakeside | Not ranked | 0 of 3 | 0 of 3 | | Millbrook Resort | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Queenstown hotels - Asked ChatGPT "Which hotel should I book in Queenstown, New Zealand?": 1. QT Queenstown, 2. Sofitel Queenstown, 3. The Rees Hotel, 4. Queenstown Park Boutique Hotel - Asked ChatGPT "What are the best hotels in Queenstown, New Zealand?": 1. Matakauri Lodge, 2. Eichardt's Private Hotel, 3. Sofitel Queenstown, 4. QT Queenstown, 5. The Rees Hotel, 6. Queenstown Park Boutique Hotel, 7. Hilton Queenstown Resort & Spa - Asked ChatGPT "What's the best hotel in Queenstown, New Zealand for a lake view stay?": 1. Matakauri Lodge, 2. Eichardt's Private Hotel, 3. Kamana Lakehouse, 4. The Rees Hotel Not named in any answer: Novotel Queenstown Lakeside and Millbrook Resort. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Queenstown hotels in September 2026? - In September 2026, Novotel Queenstown Lakeside overtook QT Queenstown and 2 others to become the leader among Queenstown hotels in New Zealand, with 21.1% of the searches. - In September 2026, Hilton Queenstown Resort & Spa lost share of searches among Queenstown hotels in New Zealand, from 15.6% to 14.6%. - In September 2026, Queenstown Park Boutique Hotel fell from 8th to 9th among Queenstown hotels in New Zealand. ## Month by month | Month | Hilton Queenstown Resort & Spa estimated searches | Hilton Queenstown Resort & Spa Share of Search | Hilton Queenstown Resort & Spa rank | Queenstown Park Boutique Hotel estimated searches | Queenstown Park Boutique Hotel Share of Search | Queenstown Park Boutique Hotel rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.7K | 12.3% | 3 | 1.6K | 3.5% | 9 | | Nov 2025 | 8.3K | 15.9% | 3 | 1.6K | 3.1% | 9 | | Dec 2025 | 8.4K | 15.3% | 3 | 1.9K | 3.5% | 8 | | Jan 2026 | 8.4K | 15% | 3 | 1.6K | 2.8% | 9 | | Feb 2026 | 6.9K | 12.9% | 3 | 1.6K | 3% | 8 | | Mar 2026 | 6.9K | 13.9% | 3 | 1.6K | 3.2% | 9 | | Apr 2026 | 7K | 13.6% | 4 | 1.6K | 3.1% | 9 | | May 2026 | 7K | 14.2% | 4 | 1.6K | 3.3% | 9 | | Jun 2026 | 7K | 15% | 3 | 1.3K | 2.8% | 9 | | Jul 2026 | 8.5K | 15.8% | 2 | 1.9K | 3.5% | 8 | | Aug 2026 | 8.5K | 15.6% | 3 | 1.6K | 2.9% | 8 | | Sep 2026 | 6.9K | 14.6% | 4 | 1.3K | 2.8% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using Hilton Queenstown Resort & Spa’s and Queenstown Park Boutique Hotel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hilton Queenstown Resort & Spa**: Measured on the search terms “hilton queenstown resort & spa”, “hilton queenstown resort spa” and “the hilton queenstown”, summed into one figure. - **Queenstown Park Boutique Hotel**: Measured on the search term “queenstown park boutique hotel”. - [Hilton Queenstown Resort & Spa profile](/demand/nz/brands/hilton-queenstown-resort-and-spa) - [Queenstown Park Boutique Hotel profile](/demand/nz/brands/queenstown-park-boutique-hotel) - [All Queenstown hotels in New Zealand](/demand/nz/locations/queenstown/hotels): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hilton Queenstown Resort & Spa or Queenstown Park Boutique Hotel more popular in search? In September 2026, Hilton Queenstown Resort & Spa had more branded searches than Queenstown Park Boutique Hotel among Queenstown hotels in New Zealand. Hilton Queenstown Resort & Spa had about 6,860 branded searches, while Queenstown Park Boutique Hotel had 1,300. Hilton Queenstown Resort & Spa made up 14.6% of all Queenstown hotel searches we track, and Queenstown Park Boutique Hotel accounted for 2.8%. ## Cite this page Brandwave. "Hilton Queenstown Resort & Spa vs Queenstown Park Boutique Hotel: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/hilton-queenstown-resort-and-spa-vs-queenstown-park-boutique-hotel This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hilton-queenstown-resort-and-spa-vs-queenstown-park-boutique-hotel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.