--- title: "Hilton Queenstown Resort & Spa vs Millbrook Resort: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Hilton Queenstown Resort & Spa or Millbrook Resort? Compare estimated monthly branded-search demand and Share of Search inside the Queenstown hotels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hilton-queenstown-resort-and-spa-vs-millbrook-resort" publisher: "Brandwave" --- # Hilton Queenstown Resort & Spa vs Millbrook Resort: Which is more popular by branded search in New Zealand? Which is more popular in search, Hilton Queenstown Resort & Spa or Millbrook Resort? Compare estimated monthly branded-search demand and Share of Search inside the Queenstown hotels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hilton Queenstown Resort & Spa and Millbrook Resort - **Competitive set**: Queenstown hotels - **Market**: New Zealand - **Month measured**: Aug 2026 - **Hilton Queenstown Resort & Spa Share of Search**: 21.5% - **Millbrook Resort Share of Search**: 13.4% ## Which is more popular in search, Hilton Queenstown Resort & Spa or Millbrook Resort? - In August 2026, Hilton Queenstown Resort & Spa had more branded searches than Millbrook Resort among queenstown hotels in New Zealand. Hilton Queenstown Resort & Spa was estimated to have 13.9K branded searches compared to Millbrook Resort’s 8.6K, and held a 21.5% Share of Search versus Millbrook Resort’s 13.4%. - The lead changed hands 2 times in the 11 months ending August 2026: Millbrook Resort took it in February 2026, Hilton Queenstown Resort & Spa took it in March 2026. - Across the 11 months ending August 2026, Hilton Queenstown Resort & Spa’s estimated Share of Search among queenstown hotels in New Zealand moved from 19.8% to 21.5%, and its estimated monthly branded searches moved from 10.8K to 13.9K. - Across the 11 months ending August 2026, Millbrook Resort’s estimated Share of Search among queenstown hotels in New Zealand moved from 15.9% to 13.4%, and its estimated monthly branded searches moved from 8.7K to 8.6K. ## How did search popularity change for New Zealand queenstown hotels in August 2026? - In August 2026, Millbrook Resort overtook Eichardt's Private Hotel to rank 4th among queenstown hotels in New Zealand, at 13.4%. - Estimated monthly branded searches for Hilton Queenstown Resort & Spa in New Zealand rose 28.4% over 11 measured months, from 10.8K to 13.9K in August 2026. ## Month by month | Month | Hilton Queenstown Resort & Spa estimated searches | Hilton Queenstown Resort & Spa Share of Search | Hilton Queenstown Resort & Spa rank | Millbrook Resort estimated searches | Millbrook Resort Share of Search | Millbrook Resort rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10.8K | 19.8% | 1 | 8.7K | 15.9% | 3 | | Nov 2025 | 13.7K | 21.7% | 1 | 10.5K | 16.6% | 3 | | Dec 2025 | 13.7K | 20.7% | 1 | 8.8K | 13.3% | 3 | | Jan 2026 | 15.3K | 22.1% | 1 | 10.6K | 15.3% | 3 | | Feb 2026 | 11.3K | 18.1% | 2 | 12.8K | 20.5% | 1 | | Mar 2026 | 12K | 20.2% | 1 | 8.7K | 14.6% | 3 | | Apr 2026 | 12.1K | 19.9% | 1 | 8.6K | 14.1% | 3 | | May 2026 | 13.4K | 22.7% | 1 | 7.1K | 12.1% | 4 | | Jun 2026 | 13.2K | 23.5% | 1 | 5.8K | 10.4% | 4 | | Jul 2026 | 13.8K | 21.6% | 1 | 7.1K | 11.1% | 5 | | Aug 2026 | 13.9K | 21.5% | 1 | 8.6K | 13.4% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Hilton Queenstown Resort & Spa’s and Millbrook Resort’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hilton Queenstown Resort & Spa**: Measured on the search terms “eforea spa at hilton queenstown”, “hilton queenstown nz”, “hilton queenstown resort & spa”, “hilton queenstown resort & spa peninsula road kawarau heights queenstown”, “hilton queenstown resort spa” and “the hilton queenstown”, summed into one figure. - **Millbrook Resort**: Measured on the search terms “millbrook co nz”, “millbrook resort”, “millbrook resort accommodation”, “millbrook resort golf”, “millbrook resort near me”, “millbrook resort spa” and “millbrookresort”, summed into one figure. - [Hilton Queenstown Resort & Spa profile](/demand/nz/brands/hilton-queenstown-resort-and-spa) - [Millbrook Resort profile](/demand/nz/brands/millbrook-resort) - [All queenstown hotels in New Zealand](/demand/nz/categories/nz-queenstown-hotels): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Hilton Queenstown Resort & Spa or Millbrook Resort? In August 2026, Hilton Queenstown Resort & Spa had more branded searches than Millbrook Resort among queenstown hotels in New Zealand. Hilton Queenstown Resort & Spa was estimated to have 13.9K branded searches compared to Millbrook Resort’s 8.6K, and held a 21.5% Share of Search versus Millbrook Resort’s 13.4%. ## Cite this page Brandwave. "Hilton Queenstown Resort & Spa vs Millbrook Resort: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/hilton-queenstown-resort-and-spa-vs-millbrook-resort This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hilton-queenstown-resort-and-spa-vs-millbrook-resort. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.