--- title: "Hill's vs Pedigree: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Hill's or Pedigree? Compare estimated monthly branded-search demand and Share of Search inside the Pet food brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hills-vs-pedigree" publisher: "Brandwave" --- # Hill's vs Pedigree: Which is more popular by branded search in New Zealand? Which is more popular in search, Hill's or Pedigree? Compare estimated monthly branded-search demand and Share of Search inside the Pet food brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hill's and Pedigree - **Competitive set**: Pet food brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Hill's Share of Search**: 9.8% - **Pedigree Share of Search**: 6.5% ## Which is more popular in search, Hill's or Pedigree? - In August 2026, Hill's had more branded searches than Pedigree among pet food brands in New Zealand. Hill's was estimated to have 3.5K branded searches compared to Pedigree’s 2.4K, and held a 9.8% Share of Search versus Pedigree’s 6.5%. - Hill's was ahead of Pedigree in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Hill's’ estimated Share of Search among pet food brands in New Zealand moved from 12.3% to 9.8%, and its estimated monthly branded searches moved from 3.6K to 3.5K. - Across the 11 months ending August 2026, Pedigree’s estimated Share of Search among pet food brands in New Zealand moved from 6% to 6.5%, and its estimated monthly branded searches moved from 1.8K to 2.4K. ## How did search popularity change for New Zealand pet food brands in August 2026? - In August 2026, Hill's gained estimated Share of Search among pet food brands in New Zealand, from 8.3% to 9.8%. - Pedigree’s estimated Share of Search among pet food brands in New Zealand has gained ground for 3 months in a row, from 5.4% to 6.5% in August 2026. ## Month by month | Month | Hill's estimated searches | Hill's Share of Search | Hill's rank | Pedigree estimated searches | Pedigree Share of Search | Pedigree rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.6K | 12.3% | 4 | 1.8K | 6% | 7 | | Nov 2025 | 3.5K | 13% | 4 | 1.6K | 5.8% | 7 | | Dec 2025 | 2.9K | 11% | 4 | 1.7K | 6.3% | 7 | | Jan 2026 | 3K | 9.3% | 4 | 1.9K | 5.8% | 7 | | Feb 2026 | 3.1K | 10.5% | 4 | 1.5K | 5% | 7 | | Mar 2026 | 3.9K | 10.7% | 3 | 1.9K | 5.3% | 7 | | Apr 2026 | 3.4K | 9.7% | 4 | 1.8K | 5.1% | 7 | | May 2026 | 3.4K | 9.8% | 3 | 1.9K | 5.4% | 7 | | Jun 2026 | 3.5K | 9.7% | 3 | 2K | 5.5% | 7 | | Jul 2026 | 3.1K | 8.3% | 5 | 2.3K | 6.1% | 7 | | Aug 2026 | 3.5K | 9.8% | 5 | 2.4K | 6.5% | 7 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Hill's’ and Pedigree’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hill's**: Measured on the search terms “hill's”, “hill's cat food”, “hill's dog food”, “hill's pet food”, “hills”, “hills biome”, “hills cat food”, “hills derm complete”, “hills digestive care”, “hills dog food”, “hills gastrointestinal biome”, “hills id dog food”, “hills metabolic”, “hills metabolic dog food”, “hills metabolic mobility”, “hills near me”, “hills nz”, “hills online”, “hills pet food”, “hills prescription diet”, “hills puppy food”, “hills science diet”, “hills science diet cat food”, “hills science diet dog food”, “hills science plan”, “hills zd dog food”, “hillspet co nz” and “the hills cosmetic studio”, summed into one figure. - **Pedigree**: Measured on the search terms “adult dog food pedigree”, “pedigree cat food”, “pedigree dog food”, “pedigree dog food 15kg”, “pedigree dog food 20kg”, “pedigree dog food 8kg”, “pedigree dog food biscuits”, “pedigree dog food is it good”, “pedigree dog food pak n save”, “pedigree dry dog food”, “pedigree pet food”, “pedigree small breed dog food” and “puppy dog food pedigree”, summed into one figure. - [Hill's profile](/demand/nz/brands/hills) - [Pedigree profile](/demand/nz/brands/pedigree) - [All pet food brands in New Zealand](/demand/nz/categories/nz-pet-food-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Hill's or Pedigree? In August 2026, Hill's had more branded searches than Pedigree among pet food brands in New Zealand. Hill's was estimated to have 3.5K branded searches compared to Pedigree’s 2.4K, and held a 9.8% Share of Search versus Pedigree’s 6.5%. ## Cite this page Brandwave. "Hill's vs Pedigree: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/hills-vs-pedigree This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hills-vs-pedigree. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.