--- title: "HiKOKI vs Makita: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, HiKOKI or Makita? Compare estimated monthly branded-search demand and Share of Search inside the Power tool brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hikoki-vs-makita" publisher: "Brandwave" --- # HiKOKI vs Makita: Which is more popular by branded search in New Zealand? Which is more popular in search, HiKOKI or Makita? Compare estimated monthly branded-search demand and Share of Search inside the Power tool brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: HiKOKI and Makita - **Competitive set**: Power tool brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **HiKOKI Share of Search**: 3.8% - **Makita Share of Search**: 27.5% ## Which is more popular in search, HiKOKI or Makita? - In August 2026, Makita had more branded searches than HiKOKI among power tool brands in New Zealand. Makita was estimated to have 26.6K branded searches compared to HiKOKI’s 3.6K, and held a 27.5% Share of Search versus HiKOKI’s 3.8%. - Makita was ahead of HiKOKI in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, HiKOKI’s estimated Share of Search among power tool brands in New Zealand moved from 3.1% to 3.8%, and its estimated monthly branded searches moved from 2.9K to 3.6K. - Across the 11 months ending August 2026, Makita’s estimated Share of Search among power tool brands in New Zealand moved from 30.1% to 27.5%, and its estimated monthly branded searches moved from 28.1K to 26.6K. ## How did search popularity change for New Zealand power tool brands in August 2026? - In August 2026, Makita lost estimated Share of Search among power tool brands in New Zealand, from 28.2% to 27.5%. - Estimated monthly branded searches for HiKOKI in New Zealand rose 24.7% over 11 measured months, from 2.9K to 3.6K in August 2026. ## Month by month | Month | HiKOKI estimated searches | HiKOKI Share of Search | HiKOKI rank | Makita estimated searches | Makita Share of Search | Makita rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.9K | 3.1% | 6 | 28.1K | 30.1% | 1 | | Nov 2025 | 2.7K | 2.5% | 6 | 29.6K | 27.7% | 2 | | Dec 2025 | 2.4K | 2.5% | 7 | 27K | 27.7% | 2 | | Jan 2026 | 2.4K | 2.7% | 6 | 25.2K | 28.3% | 2 | | Feb 2026 | 2.5K | 3% | 7 | 25.3K | 29.7% | 1 | | Mar 2026 | 2.9K | 3.3% | 7 | 25K | 28.7% | 1 | | Apr 2026 | 2.5K | 3% | 7 | 24.1K | 28.9% | 1 | | May 2026 | 2.6K | 3.1% | 7 | 24.6K | 28.9% | 1 | | Jun 2026 | 3.3K | 3.7% | 6 | 25.2K | 28.5% | 1 | | Jul 2026 | 3.1K | 3.7% | 6 | 24.2K | 28.2% | 1 | | Aug 2026 | 3.6K | 3.8% | 6 | 26.6K | 27.5% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using HiKOKI’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **HiKOKI**: Measured on the search terms “hikoki”, “hikoki 18v battery”, “hikoki 36v battery”, “hikoki battery”, “hikoki drill”, “hikoki multi tool”, “hikoki multivolt battery”, “hikoki near me”, “hikoki nz”, “hikoki online”, “hikoki planer”, “hikoki power tools”, “hikoki radio” and “hikoki tools”, summed into one figure. - **Makita**: Measured on the search terms “makita”, “makita 18v battery”, “makita 40v”, “makita battery”, “makita blower”, “makita chainsaw”, “makita chop saw”, “makita co nz”, “makita drill”, “makita hedge cutter”, “makita impact wrench”, “makita mowers”, “makita multi tool”, “makita near me”, “makita nz”, “makita online”, “makita planer”, “makita router”, “makita sander”, “makita skill saw”, “makita tool”, “makita track saw” and “makita trimmers”, summed into one figure. - [HiKOKI profile](/demand/nz/brands/hikoki) - [Makita profile](/demand/nz/brands/makita) - [All power tool brands in New Zealand](/demand/nz/categories/nz-power-tool-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, HiKOKI or Makita? In August 2026, Makita had more branded searches than HiKOKI among power tool brands in New Zealand. Makita was estimated to have 26.6K branded searches compared to HiKOKI’s 3.6K, and held a 27.5% Share of Search versus HiKOKI’s 3.8%. ## Cite this page Brandwave. "HiKOKI vs Makita: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/hikoki-vs-makita This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hikoki-vs-makita. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.