---
title: "Hikoco vs Sephora: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Hikoco or Sephora? Compare estimated monthly branded-search demand and Share of Search inside the Beauty retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/hikoco-vs-sephora"
publisher: "Brandwave"
---

# Hikoco vs Sephora: Which is more popular by branded search in New Zealand?

Which is more popular in search, Hikoco or Sephora? Compare estimated monthly branded-search demand and Share of Search inside the Beauty retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hikoco and Sephora
- **Competitive set**: Beauty retailers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Hikoco Share of Search**: 26.3%
- **Sephora Share of Search**: 16.7%

## Which is more popular in search, Hikoco or Sephora?

- In August 2026, Hikoco had more branded searches than Sephora among beauty retailers in New Zealand. Hikoco was estimated to have 60.1K branded searches compared to Sephora’s 38.2K, and held a 26.3% Share of Search versus Sephora’s 16.7%.
- The lead changed hands 2 times in the 11 months ending August 2026: Sephora took it in November 2025, Hikoco took it in December 2025.
- Across the 11 months ending August 2026, Hikoco’s estimated Share of Search among beauty retailers in New Zealand moved from 23.5% to 26.3%, and its estimated monthly branded searches moved from 61.1K to 60.1K.
- Across the 11 months ending August 2026, Sephora’s estimated Share of Search among beauty retailers in New Zealand moved from 20.3% to 16.7%, and its estimated monthly branded searches moved from 52.8K to 38.2K.

## How did search popularity change for New Zealand beauty retailers in August 2026?

- In August 2026, Sephora lost estimated Share of Search among beauty retailers in New Zealand, from 17.5% to 16.7%.

## Month by month

| Month | Hikoco estimated searches | Hikoco Share of Search | Hikoco rank | Sephora estimated searches | Sephora Share of Search | Sephora rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 61.1K | 23.5% | 2 | 52.8K | 20.3% | 3 |
| Nov 2025 | 75.2K | 21.9% | 3 | 78.7K | 22.9% | 2 |
| Dec 2025 | 66.3K | 19.1% | 2 | 60.4K | 17.4% | 3 |
| Jan 2026 | 56K | 24.4% | 2 | 41.3K | 18% | 3 |
| Feb 2026 | 53.7K | 22.1% | 2 | 38.5K | 15.9% | 3 |
| Mar 2026 | 62.5K | 28.4% | 2 | 38.4K | 17.5% | 3 |
| Apr 2026 | 71.7K | 29.1% | 2 | 41.6K | 16.9% | 3 |
| May 2026 | 61.1K | 27.9% | 2 | 39K | 17.8% | 3 |
| Jun 2026 | 58.5K | 27.8% | 2 | 38.6K | 18.3% | 3 |
| Jul 2026 | 61.2K | 25.8% | 2 | 41.6K | 17.5% | 3 |
| Aug 2026 | 60.1K | 26.3% | 2 | 38.2K | 16.7% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Hikoco’s and Sephora’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hikoco**: Measured on the search terms “hikoco”, “hikoco co nz”, “hikoco newmarket”, “hikoco nz”, “hikoco queen street”, “hikoco skincare”, “hikoco store” and “hikoco sylvia park”, summed into one figure.
- **Sephora**: Measured on the search terms “sephora”, “sephora makeup”, “sephora near me”, “sephora new zealand”, “sephora nz”, “sephora online”, “sephora skincare” and “sephora sylvia park”, summed into one figure.

- [Hikoco profile](/demand/nz/brands/hikoco)
- [Sephora profile](/demand/nz/brands/sephora)
- [All beauty retailers in New Zealand](/demand/nz/categories/nz-beauty-retailers): The set both shares are measured inside, 9 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Hikoco or Sephora?

In August 2026, Hikoco had more branded searches than Sephora among beauty retailers in New Zealand. Hikoco was estimated to have 60.1K branded searches compared to Sephora’s 38.2K, and held a 26.3% Share of Search versus Sephora’s 16.7%.

## Cite this page

Brandwave. "Hikoco vs Sephora: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/hikoco-vs-sephora

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hikoco-vs-sephora. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.