--- title: "Hightouch vs Twilio Segment: Which is searched more in New Zealand?" description: "Is Hightouch or Twilio Segment more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Customer data platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hightouch-vs-segment" publisher: "Brandwave" --- # Hightouch vs Twilio Segment: Which is searched more in New Zealand? Is Hightouch or Twilio Segment more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Customer data platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hightouch and Twilio Segment - **Competitive set**: Customer data platforms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Hightouch Share of Search**: 21.9% - **Twilio Segment Share of Search**: 9.4% ## Is Hightouch or Twilio Segment more popular in search? - In September 2026, Hightouch had more branded searches than Twilio Segment among customer data platforms in New Zealand. Hightouch had about 70 branded searches, while Twilio Segment had 30. Hightouch made up 21.9% of all customer data platform searches we track, and Twilio Segment accounted for 9.4%. - Hightouch was ahead of Twilio Segment in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hightouch’s share of searches among customer data platforms in New Zealand moved from 26.2% to 21.9%, and its estimated monthly branded searches moved from 110 to 70. - Across the 12 months ending September 2026, Twilio Segment’s share of searches among customer data platforms in New Zealand moved from 11.9% to 9.4%, and its estimated monthly branded searches moved from 50 to 30. ## Top customer data platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Twilio Segment was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Hightouch was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Twilio Segment was listed before Hightouch in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Twilio Segment | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Salesforce Data 360 | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Tealium | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Adobe Real-Time CDP | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Hightouch | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Bloomreach | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | mParticle | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | RudderStack | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about customer data platforms - Asked ChatGPT "Which customer data platform should I use in New Zealand?": 1. Twilio Segment, 2. Salesforce Data 360, 3. Tealium, 4. Adobe Real-Time CDP, 5. mParticle - Asked ChatGPT "What are the best customer data platforms in New Zealand?": 1. Twilio Segment, 2. Tealium, 3. Salesforce Data 360, 4. Adobe Real-Time CDP, 5. Bloomreach - Asked ChatGPT "What's the best customer data platform in New Zealand for unified customer data?": 1. Twilio Segment, 2. Salesforce Data 360, 3. Tealium, 4. Hightouch - Searched Google, AI Overview "customer data platform": named none of the brands we track - Searched Google, AI Overview "cdp nz": named none of the brands we track Not named in any answer: RudderStack. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand customer data platforms in September 2026? - In September 2026, Hightouch lost share of searches among customer data platforms in New Zealand, from 23.3% to 21.9%. - In September 2026, Twilio Segment lost share of searches among customer data platforms in New Zealand, from 10% to 9.4%. ## Month by month | Month | Hightouch estimated searches | Hightouch Share of Search | Hightouch rank | Twilio Segment estimated searches | Twilio Segment Share of Search | Twilio Segment rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110 | 26.2% | 2 | 50 | 11.9% | 4 | | Nov 2025 | 90 | 20.9% | 2 | 50 | 11.6% | 5 | | Dec 2025 | 50 | 20.8% | 1 | 40 | 16.7% | 4 | | Jan 2026 | 90 | 28.1% | 1 | 50 | 15.6% | 4 | | Feb 2026 | 70 | 21.9% | 2 | 40 | 12.5% | 4 | | Mar 2026 | 90 | 25% | 2 | 30 | 8.3% | 6 | | Apr 2026 | 110 | 33.3% | 1 | 40 | 12.1% | 5 | | May 2026 | 90 | 27.3% | 1 | 40 | 12.1% | 4 | | Jun 2026 | 50 | 14.7% | 3 | 50 | 14.7% | 4 | | Jul 2026 | 50 | 19.2% | 2 | 20 | 7.7% | 6 | | Aug 2026 | 70 | 23.3% | 2 | 30 | 10% | 6 | | Sep 2026 | 70 | 21.9% | 2 | 30 | 9.4% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Hightouch’s and Twilio Segment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hightouch**: Measured on the search term “hightouch”. - **Twilio Segment**: Measured on the search terms “segment cdp”, “segment customer data”, “segment io” and “twilio segment”, summed into one figure. - [Hightouch profile](/demand/nz/brands/hightouch) - [Twilio Segment profile](/demand/nz/brands/segment) - [All customer data platforms in New Zealand](/demand/nz/categories/nz-customer-data-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hightouch or Twilio Segment more popular in search? In September 2026, Hightouch had more branded searches than Twilio Segment among customer data platforms in New Zealand. Hightouch had about 70 branded searches, while Twilio Segment had 30. Hightouch made up 21.9% of all customer data platform searches we track, and Twilio Segment accounted for 9.4%. ## Cite this page Brandwave. "Hightouch vs Twilio Segment: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/hightouch-vs-segment This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hightouch-vs-segment. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.