---
title: "Hiakai vs Ortega Fish Shack: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Hiakai or Ortega Fish Shack? Compare estimated monthly branded-search demand and Share of Search inside the Wellington destination restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/hiakai-vs-ortega-fish-shack"
publisher: "Brandwave"
---

# Hiakai vs Ortega Fish Shack: Which is more popular by branded search in New Zealand?

Which is more popular in search, Hiakai or Ortega Fish Shack? Compare estimated monthly branded-search demand and Share of Search inside the Wellington destination restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hiakai and Ortega Fish Shack
- **Competitive set**: Wellington destination restaurants
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Hiakai Share of Search**: 1.4%
- **Ortega Fish Shack Share of Search**: 22%

## Which is more popular in search, Hiakai or Ortega Fish Shack?

- In August 2026, Ortega Fish Shack had more branded searches than Hiakai among wellington destination restaurants in New Zealand. Ortega Fish Shack was estimated to have 7.5K branded searches compared to Hiakai’s 490, and held a 22% Share of Search versus Hiakai’s 1.4%.
- Ortega Fish Shack was ahead of Hiakai in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hiakai’s estimated Share of Search among wellington destination restaurants in New Zealand moved from 1.8% to 1.4%, and its estimated monthly branded searches moved from 500 to 490.
- Across the 11 months ending August 2026, Ortega Fish Shack’s estimated Share of Search among wellington destination restaurants in New Zealand moved from 20.8% to 22%, and its estimated monthly branded searches moved from 5.9K to 7.5K.

## How did search popularity change for New Zealand wellington destination restaurants in August 2026?

- In August 2026, Charley Noble overtook Ortega Fish Shack to take the highest estimated Share of Search among wellington destination restaurants in New Zealand, at 38.3%.
- In August 2026, Ortega Fish Shack lost estimated Share of Search among wellington destination restaurants in New Zealand, from 31.4% to 22%.

## Month by month

| Month | Hiakai estimated searches | Hiakai Share of Search | Hiakai rank | Ortega Fish Shack estimated searches | Ortega Fish Shack Share of Search | Ortega Fish Shack rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 500 | 1.8% | 5 | 5.9K | 20.8% | 3 |
| Nov 2025 | 490 | 1.5% | 5 | 7.1K | 21% | 3 |
| Dec 2025 | 510 | 1.5% | 5 | 7K | 21.1% | 3 |
| Jan 2026 | 430 | 1.2% | 5 | 8.6K | 24.3% | 3 |
| Feb 2026 | 470 | 1.4% | 5 | 8.6K | 24.8% | 3 |
| Mar 2026 | 510 | 1.5% | 5 | 7.1K | 21% | 3 |
| Apr 2026 | 490 | 1.6% | 5 | 5.9K | 18.8% | 3 |
| May 2026 | 490 | 1.5% | 5 | 5.9K | 17.5% | 3 |
| Jun 2026 | 510 | 1.1% | 5 | 16.1K | 35.8% | 1 |
| Jul 2026 | 620 | 1.5% | 5 | 13.4K | 31.4% | 1 |
| Aug 2026 | 490 | 1.4% | 5 | 7.5K | 22% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Hiakai’s and Ortega Fish Shack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hiakai**: Measured on the search terms “hiakai”, “hiakai booking”, “hiakai menu”, “hiakai new zealand”, “hiakai nz” and “hiakai restaurant”, summed into one figure.
- **Ortega Fish Shack**: Measured on the search terms “ortega fish shack”, “ortega fish shack menu” and “ortega fish shack restaurant”, summed into one figure.

- [Hiakai profile](/demand/nz/brands/hiakai)
- [Ortega Fish Shack profile](/demand/nz/brands/ortega-fish-shack)
- [All wellington destination restaurants in New Zealand](/demand/nz/categories/nz-wellington-restaurants): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Hiakai or Ortega Fish Shack?

In August 2026, Ortega Fish Shack had more branded searches than Hiakai among wellington destination restaurants in New Zealand. Ortega Fish Shack was estimated to have 7.5K branded searches compared to Hiakai’s 490, and held a 22% Share of Search versus Hiakai’s 1.4%.

## Cite this page

Brandwave. "Hiakai vs Ortega Fish Shack: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/hiakai-vs-ortega-fish-shack

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hiakai-vs-ortega-fish-shack. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.