---
title: "Hiakai vs Logan Brown: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Hiakai or Logan Brown? Compare estimated monthly branded-search demand and Share of Search inside the Wellington destination restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/hiakai-vs-logan-brown"
publisher: "Brandwave"
---

# Hiakai vs Logan Brown: Which is more popular by branded search in New Zealand?

Which is more popular in search, Hiakai or Logan Brown? Compare estimated monthly branded-search demand and Share of Search inside the Wellington destination restaurants set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hiakai and Logan Brown
- **Competitive set**: Wellington destination restaurants
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Hiakai Share of Search**: 1.4%
- **Logan Brown Share of Search**: 17%

## Which is more popular in search, Hiakai or Logan Brown?

- In August 2026, Logan Brown had more branded searches than Hiakai among wellington destination restaurants in New Zealand. Logan Brown was estimated to have 5.8K branded searches compared to Hiakai’s 490, and held a 17% Share of Search versus Hiakai’s 1.4%.
- Logan Brown was ahead of Hiakai in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hiakai’s estimated Share of Search among wellington destination restaurants in New Zealand moved from 1.8% to 1.4%, and its estimated monthly branded searches moved from 500 to 490.
- Across the 11 months ending August 2026, Logan Brown’s estimated Share of Search among wellington destination restaurants in New Zealand moved from 13.7% to 17%, and its estimated monthly branded searches moved from 3.9K to 5.8K.

## How did search popularity change for New Zealand wellington destination restaurants in August 2026?

- In August 2026, Floriditas overtook Logan Brown to rank 3rd among wellington destination restaurants in New Zealand, at 21.2%.
- In August 2026, Logan Brown lost estimated Share of Search among wellington destination restaurants in New Zealand, from 24.8% to 17%.

## Month by month

| Month | Hiakai estimated searches | Hiakai Share of Search | Hiakai rank | Logan Brown estimated searches | Logan Brown Share of Search | Logan Brown rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 500 | 1.8% | 5 | 3.9K | 13.7% | 4 |
| Nov 2025 | 490 | 1.5% | 5 | 4.3K | 12.9% | 4 |
| Dec 2025 | 510 | 1.5% | 5 | 3.8K | 11.6% | 4 |
| Jan 2026 | 430 | 1.2% | 5 | 4.7K | 13.3% | 4 |
| Feb 2026 | 470 | 1.4% | 5 | 3.9K | 11.1% | 4 |
| Mar 2026 | 510 | 1.5% | 5 | 4.5K | 13.2% | 4 |
| Apr 2026 | 490 | 1.6% | 5 | 5.5K | 17.4% | 4 |
| May 2026 | 490 | 1.5% | 5 | 5.5K | 16.3% | 4 |
| Jun 2026 | 510 | 1.1% | 5 | 10.5K | 23.3% | 3 |
| Jul 2026 | 620 | 1.5% | 5 | 10.6K | 24.8% | 3 |
| Aug 2026 | 490 | 1.4% | 5 | 5.8K | 17% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Hiakai’s and Logan Brown’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hiakai**: Measured on the search terms “hiakai”, “hiakai booking”, “hiakai menu”, “hiakai new zealand”, “hiakai nz” and “hiakai restaurant”, summed into one figure.
- **Logan Brown**: Measured on the search terms “logan brown”, “logan brown menu”, “logan brown near me”, “logan brown nz” and “loganbrown”, summed into one figure.

- [Hiakai profile](/demand/nz/brands/hiakai)
- [Logan Brown profile](/demand/nz/brands/logan-brown)
- [All wellington destination restaurants in New Zealand](/demand/nz/categories/nz-wellington-restaurants): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Hiakai or Logan Brown?

In August 2026, Logan Brown had more branded searches than Hiakai among wellington destination restaurants in New Zealand. Logan Brown was estimated to have 5.8K branded searches compared to Hiakai’s 490, and held a 17% Share of Search versus Hiakai’s 1.4%.

## Cite this page

Brandwave. "Hiakai vs Logan Brown: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/hiakai-vs-logan-brown

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hiakai-vs-logan-brown. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.