---
title: "HeyGen vs Sora: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, HeyGen or Sora? Compare estimated monthly branded-search demand and Share of Search inside the AI video generators set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/heygen-vs-sora"
publisher: "Brandwave"
---

# HeyGen vs Sora: Which is more popular by branded search in New Zealand?

Which is more popular in search, HeyGen or Sora? Compare estimated monthly branded-search demand and Share of Search inside the AI video generators set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: HeyGen and Sora
- **Competitive set**: AI video generators
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **HeyGen Share of Search**: 27.1%
- **Sora Share of Search**: 19.4%

## Which is more popular in search, HeyGen or Sora?

- In August 2026, HeyGen had more branded searches than Sora among AI video generators in New Zealand. HeyGen was estimated to have 2.4K branded searches compared to Sora’s 1.7K, and held a 27.1% Share of Search versus Sora’s 19.4%.
- The lead changed hands once in the 11 months ending August 2026: HeyGen took it in May 2026.
- Across the 11 months ending August 2026, HeyGen’s estimated Share of Search among AI video generators in New Zealand moved from 6.4% to 27.1%, and its estimated monthly branded searches held steady at 2.4K.
- Across the 11 months ending August 2026, Sora’s estimated Share of Search among AI video generators in New Zealand moved from 78.8% to 19.4%, and its estimated monthly branded searches moved from 29.8K to 1.7K.

## How did search popularity change for New Zealand AI video generators in August 2026?

- In August 2026, HeyGen gained estimated Share of Search among AI video generators in New Zealand, from 25.8% to 27.1%.
- Estimated monthly branded searches for Sora in New Zealand fell 94.2% over 11 measured months, from 29.8K to 1.7K in August 2026.

## Month by month

| Month | HeyGen estimated searches | HeyGen Share of Search | HeyGen rank | Sora estimated searches | Sora Share of Search | Sora rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.4K | 6.4% | 2 | 29.8K | 78.8% | 1 |
| Nov 2025 | 2.4K | 11.8% | 2 | 12.9K | 62.5% | 1 |
| Dec 2025 | 1.9K | 13.3% | 3 | 7K | 48.7% | 1 |
| Jan 2026 | 2.4K | 15.8% | 3 | 5.7K | 37.3% | 1 |
| Feb 2026 | 2.4K | 19.2% | 3 | 4.7K | 37.2% | 1 |
| Mar 2026 | 2.9K | 18.5% | 2 | 6.3K | 40.3% | 1 |
| Apr 2026 | 2.9K | 23.2% | 2 | 3.1K | 25.1% | 1 |
| May 2026 | 2.9K | 25.1% | 2 | 2.6K | 22.1% | 3 |
| Jun 2026 | 2.4K | 24.9% | 2 | 2.1K | 21.2% | 3 |
| Jul 2026 | 2.4K | 25.8% | 2 | 1.8K | 19.1% | 3 |
| Aug 2026 | 2.4K | 27.1% | 2 | 1.7K | 19.4% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using HeyGen’s and Sora’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **HeyGen**: Measured on the search terms “heygen”, “heygen ai video”, “heygen com” and “heygen online”, summed into one figure.
- **Sora**: Measured on the search terms “openai sora”, “sora ai”, “sora ai video” and “sora app”, summed into one figure.

- [HeyGen profile](/demand/nz/brands/heygen)
- [Sora profile](/demand/nz/brands/sora)
- [All AI video generators in New Zealand](/demand/nz/categories/nz-ai-video-generators): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, HeyGen or Sora?

In August 2026, HeyGen had more branded searches than Sora among AI video generators in New Zealand. HeyGen was estimated to have 2.4K branded searches compared to Sora’s 1.7K, and held a 27.1% Share of Search versus Sora’s 19.4%.

## Cite this page

Brandwave. "HeyGen vs Sora: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/heygen-vs-sora

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/heygen-vs-sora. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.