---
title: "Hesketh Henry vs Tompkins Wake: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Hesketh Henry or Tompkins Wake? Compare estimated monthly branded-search demand and Share of Search inside the national and regional law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/hesketh-henry-vs-tompkins-wake"
publisher: "Brandwave"
---

# Hesketh Henry vs Tompkins Wake: Which is more popular by branded search in New Zealand?

Which is more popular in search, Hesketh Henry or Tompkins Wake? Compare estimated monthly branded-search demand and Share of Search inside the national and regional law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hesketh Henry and Tompkins Wake
- **Competitive set**: national and regional law firms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Hesketh Henry Share of Search**: 4.5%
- **Tompkins Wake Share of Search**: 13.7%

## Which is more popular in search, Hesketh Henry or Tompkins Wake?

- In August 2026, Tompkins Wake had more branded searches than Hesketh Henry among national and regional law firms in New Zealand. Tompkins Wake was estimated to have 3.1K branded searches compared to Hesketh Henry’s 1K, and held a 13.7% Share of Search versus Hesketh Henry’s 4.5%.
- Tompkins Wake was ahead of Hesketh Henry in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hesketh Henry’s estimated Share of Search among national and regional law firms in New Zealand moved from 5% to 4.5%, and its estimated monthly branded searches held steady at 1K.
- Across the 11 months ending August 2026, Tompkins Wake’s estimated Share of Search among national and regional law firms in New Zealand moved from 14.4% to 13.7%, and its estimated monthly branded searches moved from 2.9K to 3.1K.

## How did search popularity change for New Zealand national and regional law firms in August 2026?

- In August 2026, Tompkins Wake rose from 4th to 3rd among national and regional law firms in New Zealand.

## Month by month

| Month | Hesketh Henry estimated searches | Hesketh Henry Share of Search | Hesketh Henry rank | Tompkins Wake estimated searches | Tompkins Wake Share of Search | Tompkins Wake rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1K | 5% | 7 | 2.9K | 14.4% | 3 |
| Nov 2025 | 1K | 4.8% | 8 | 2.9K | 13.6% | 3 |
| Dec 2025 | 1K | 6.1% | 7 | 2.7K | 16% | 2 |
| Jan 2026 | 930 | 5.5% | 8 | 2.3K | 13.6% | 2 |
| Feb 2026 | 1.1K | 4.8% | 7 | 3.3K | 14.8% | 2 |
| Mar 2026 | 2.5K | 6.5% | 7 | 4.5K | 11.8% | 5 |
| Apr 2026 | 1K | 4.7% | 9 | 2.7K | 12.1% | 4 |
| May 2026 | 1K | 4.5% | 8 | 3.2K | 13.9% | 3 |
| Jun 2026 | 910 | 4.3% | 8 | 2.9K | 13.6% | 3 |
| Jul 2026 | 1K | 4.9% | 8 | 2.8K | 13.5% | 4 |
| Aug 2026 | 1K | 4.5% | 8 | 3.1K | 13.7% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Hesketh Henry’s and Tompkins Wake’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hesketh Henry**: Measured on the search terms “Hesketh Henry”, “hesketh henry auckland” and “hesketh henry lawyers”, summed into one figure.
- **Tompkins Wake**: Measured on the search terms “Tompkins Wake”, “tompkins wake auckland”, “tompkins wake hamilton”, “tompkins wake lawyers”, “tompkins wake rotorua” and “tompkins wake tauranga”, summed into one figure.

- [Hesketh Henry profile](/demand/nz/brands/hesketh-henry)
- [Tompkins Wake profile](/demand/nz/brands/tompkins-wake)
- [All national and regional law firms in New Zealand](/demand/nz/categories/nz-national-and-regional-law-firms): The set both shares are measured inside, 9 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Hesketh Henry or Tompkins Wake?

In August 2026, Tompkins Wake had more branded searches than Hesketh Henry among national and regional law firms in New Zealand. Tompkins Wake was estimated to have 3.1K branded searches compared to Hesketh Henry’s 1K, and held a 13.7% Share of Search versus Hesketh Henry’s 4.5%.

## Cite this page

Brandwave. "Hesketh Henry vs Tompkins Wake: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/hesketh-henry-vs-tompkins-wake

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hesketh-henry-vs-tompkins-wake. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.