--- title: "Hertz vs Thrifty: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Hertz or Thrifty? Compare estimated monthly branded-search demand and Share of Search inside the Rental car companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hertz-vs-thrifty" publisher: "Brandwave" --- # Hertz vs Thrifty: Which is more popular by branded search in New Zealand? Which is more popular in search, Hertz or Thrifty? Compare estimated monthly branded-search demand and Share of Search inside the Rental car companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hertz and Thrifty - **Competitive set**: Rental car companies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Hertz Share of Search**: 14% - **Thrifty Share of Search**: 2.5% ## Which is more popular in search, Hertz or Thrifty? - In August 2026, Hertz had more branded searches than Thrifty among rental car companies in New Zealand. Hertz was estimated to have 16.6K branded searches compared to Thrifty’s 2.9K, and held a 14% Share of Search versus Thrifty’s 2.5%. - Hertz was ahead of Thrifty in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Hertz’s estimated Share of Search among rental car companies in New Zealand moved from 14.9% to 14%, and its estimated monthly branded searches moved from 20K to 16.6K. - Across the 11 months ending August 2026, Thrifty’s estimated Share of Search among rental car companies in New Zealand moved from 2.7% to 2.5%, and its estimated monthly branded searches moved from 3.6K to 2.9K. ## How did search popularity change for New Zealand rental car companies in August 2026? - In August 2026, Hertz gained estimated Share of Search among rental car companies in New Zealand, from 12.9% to 14%. - Estimated monthly branded searches for Thrifty in New Zealand fell 18.5% over 11 measured months, from 3.6K to 2.9K in August 2026. ## Month by month | Month | Hertz estimated searches | Hertz Share of Search | Hertz rank | Thrifty estimated searches | Thrifty Share of Search | Thrifty rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 20K | 14.9% | 1 | 3.6K | 2.7% | 10 | | Nov 2025 | 20.5K | 14.3% | 1 | 2.9K | 2% | 10 | | Dec 2025 | 20.1K | 14.3% | 2 | 2.9K | 2.1% | 10 | | Jan 2026 | 24.3K | 14.5% | 1 | 3.6K | 2.2% | 10 | | Feb 2026 | 21.3K | 14.2% | 2 | 2.9K | 1.9% | 11 | | Mar 2026 | 24.8K | 15.8% | 2 | 3K | 1.9% | 10 | | Apr 2026 | 16.7K | 13.4% | 3 | 3K | 2.4% | 10 | | May 2026 | 15.8K | 13.8% | 3 | 3K | 2.6% | 10 | | Jun 2026 | 15.8K | 14.9% | 2 | 2.9K | 2.7% | 10 | | Jul 2026 | 14.3K | 12.9% | 3 | 2.9K | 2.6% | 11 | | Aug 2026 | 16.6K | 14% | 3 | 2.9K | 2.5% | 11 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Hertz’s and Thrifty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hertz**: Measured on the search terms “hertz”, “hertz airport”, “hertz auckland airport”, “hertz ca”, “hertz car”, “hertz car hire”, “hertz car rental”, “hertz car rental near me”, “hertz co nz”, “hertz downtown”, “hertz international car rental”, “hertz lax”, “hertz locations”, “hertz near me”, “hertz new zealand”, “hertz nz”, “hertz online”, “hertz phone”, “hertz rental” and “hertz reservations”, summed into one figure. - **Thrifty**: Measured on the search terms “thrifty auckland airport”, “thrifty car rental”, “thrifty car rental near me” and “thrifty nz”, summed into one figure. - [Hertz profile](/demand/nz/brands/hertz) - [Thrifty profile](/demand/nz/brands/thrifty) - [All rental car companies in New Zealand](/demand/nz/categories/nz-rental-car-companies): The set both shares are measured inside, 12 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Hertz or Thrifty? In August 2026, Hertz had more branded searches than Thrifty among rental car companies in New Zealand. Hertz was estimated to have 16.6K branded searches compared to Thrifty’s 2.9K, and held a 14% Share of Search versus Thrifty’s 2.5%. ## Cite this page Brandwave. "Hertz vs Thrifty: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/hertz-vs-thrifty This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hertz-vs-thrifty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.