---
title: "Herschel vs NOMATIC: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Herschel or NOMATIC? Compare estimated monthly branded-search demand and Share of Search inside the Backpack brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/herschel-vs-nomatic"
publisher: "Brandwave"
---

# Herschel vs NOMATIC: Which is more popular by branded search in New Zealand?

Which is more popular in search, Herschel or NOMATIC? Compare estimated monthly branded-search demand and Share of Search inside the Backpack brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Herschel and NOMATIC
- **Competitive set**: Backpack brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Herschel Share of Search**: 7.6%
- **NOMATIC Share of Search**: 0.36%

## Which is more popular in search, Herschel or NOMATIC?

- In August 2026, Herschel had more branded searches than NOMATIC among backpack brands in New Zealand. Herschel was estimated to have 850 branded searches compared to NOMATIC’s 40, and held a 7.6% Share of Search versus NOMATIC’s 0.36%.
- Herschel was ahead of NOMATIC in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Herschel’s estimated Share of Search among backpack brands in New Zealand moved from 9.5% to 7.6%, and its estimated monthly branded searches moved from 980 to 850.
- Across the 11 months ending August 2026, NOMATIC’s estimated Share of Search among backpack brands in New Zealand moved from 0.58% to 0.36%, and its estimated monthly branded searches moved from 60 to 40.

## How did search popularity change for New Zealand backpack brands in August 2026?

- In August 2026, Herschel lost estimated Share of Search among backpack brands in New Zealand, from 9.2% to 7.6%.
- Estimated monthly branded searches for NOMATIC in New Zealand fell 33.3% over 11 measured months, from 60 to 40 in August 2026.

## Month by month

| Month | Herschel estimated searches | Herschel Share of Search | Herschel rank | NOMATIC estimated searches | NOMATIC Share of Search | NOMATIC rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 980 | 9.5% | 3 | 60 | 0.58% | 5 |
| Nov 2025 | 1.3K | 9.6% | 3 | 40 | 0.29% | 5 |
| Dec 2025 | 1.2K | 10.4% | 3 | 50 | 0.44% | 5 |
| Jan 2026 | 1.6K | 13% | 3 | 70 | 0.57% | 5 |
| Feb 2026 | 970 | 9.9% | 3 | 60 | 0.61% | 5 |
| Mar 2026 | 970 | 8.7% | 3 | 50 | 0.45% | 5 |
| Apr 2026 | 730 | 6.7% | 3 | 70 | 0.65% | 5 |
| May 2026 | 720 | 6.5% | 3 | 60 | 0.54% | 5 |
| Jun 2026 | 880 | 8% | 3 | 50 | 0.45% | 5 |
| Jul 2026 | 940 | 9.2% | 3 | 40 | 0.39% | 5 |
| Aug 2026 | 850 | 7.6% | 3 | 40 | 0.36% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Herschel’s and NOMATIC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Herschel**: Measured on the search terms “herschel america backpack”, “herschel backpack”, “herschel bag”, “herschel duffle backpack”, “herschel heritage backpack”, “herschel little america backpack”, “herschel navy backpack”, “herschel pack” and “herschel travel backpack”, summed into one figure.
- **NOMATIC**: Measured on the search terms “nomatic backpack”, “nomatic pack” and “nomatic travel backpack”, summed into one figure.

- [Herschel profile](/demand/nz/brands/herschel)
- [NOMATIC profile](/demand/nz/brands/nomatic)
- [All backpack brands in New Zealand](/demand/nz/categories/nz-backpack-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Herschel or NOMATIC?

In August 2026, Herschel had more branded searches than NOMATIC among backpack brands in New Zealand. Herschel was estimated to have 850 branded searches compared to NOMATIC’s 40, and held a 7.6% Share of Search versus NOMATIC’s 0.36%.

## Cite this page

Brandwave. "Herschel vs NOMATIC: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/herschel-vs-nomatic

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/herschel-vs-nomatic. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.