---
title: "Heroku vs Netlify: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Heroku or Netlify? Compare estimated monthly branded-search demand and Share of Search inside the Developer hosting platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/heroku-vs-netlify"
publisher: "Brandwave"
---

# Heroku vs Netlify: Which is more popular by branded search in New Zealand?

Which is more popular in search, Heroku or Netlify? Compare estimated monthly branded-search demand and Share of Search inside the Developer hosting platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Heroku and Netlify
- **Competitive set**: Developer hosting platforms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Heroku Share of Search**: 2.4%
- **Netlify Share of Search**: 47.9%

## Which is more popular in search, Heroku or Netlify?

- In August 2026, Netlify had more branded searches than Heroku among developer hosting platforms in New Zealand. Netlify was estimated to have 5.7K branded searches compared to Heroku’s 280, and held a 47.9% Share of Search versus Heroku’s 2.4%.
- Netlify was ahead of Heroku in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Heroku’s estimated Share of Search among developer hosting platforms in New Zealand moved from 7.6% to 2.4%, and its estimated monthly branded searches moved from 430 to 280.
- Across the 11 months ending August 2026, Netlify’s estimated Share of Search among developer hosting platforms in New Zealand moved from 35.1% to 47.9%, and its estimated monthly branded searches moved from 2K to 5.7K.

## How did search popularity change for New Zealand developer hosting platforms in August 2026?

- In August 2026, Netlify lost estimated Share of Search among developer hosting platforms in New Zealand, from 48.5% to 47.9%.
- Estimated monthly branded searches for Heroku in New Zealand fell 34.9% over 11 measured months, from 430 to 280 in August 2026.

## Month by month

| Month | Heroku estimated searches | Heroku Share of Search | Heroku rank | Netlify estimated searches | Netlify Share of Search | Netlify rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 430 | 7.6% | 3 | 2K | 35.1% | 2 |
| Nov 2025 | 330 | 6.5% | 3 | 2K | 39.6% | 2 |
| Dec 2025 | 270 | 5.8% | 3 | 1.7K | 36.3% | 2 |
| Jan 2026 | 280 | 5% | 3 | 2K | 36.3% | 2 |
| Feb 2026 | 410 | 5.9% | 3 | 2.5K | 36% | 2 |
| Mar 2026 | 330 | 3.3% | 3 | 3.8K | 37.2% | 2 |
| Apr 2026 | 270 | 2.5% | 3 | 4.6K | 42.8% | 2 |
| May 2026 | 290 | 2.4% | 3 | 5.6K | 47.1% | 1 |
| Jun 2026 | 240 | 1.9% | 3 | 6.8K | 52.8% | 1 |
| Jul 2026 | 240 | 2% | 3 | 5.7K | 48.5% | 1 |
| Aug 2026 | 280 | 2.4% | 3 | 5.7K | 47.9% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Heroku’s and Netlify’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Heroku**: Measured on the search terms “heroku”, “heroku com”, “heroku deploy”, “heroku hosting” and “heroku serverless”, summed into one figure.
- **Netlify**: Measured on the search terms “netlify”, “netlify app”, “netlify com”, “netlify deploy”, “netlify frontend hosting”, “netlify hosting”, “netlify pricing” and “netlify serverless”, summed into one figure.

- [Heroku profile](/demand/nz/brands/heroku)
- [Netlify profile](/demand/nz/brands/netlify)
- [All developer hosting platforms in New Zealand](/demand/nz/categories/nz-developer-hosting-platforms): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Heroku or Netlify?

In August 2026, Netlify had more branded searches than Heroku among developer hosting platforms in New Zealand. Netlify was estimated to have 5.7K branded searches compared to Heroku’s 280, and held a 47.9% Share of Search versus Heroku’s 2.4%.

## Cite this page

Brandwave. "Heroku vs Netlify: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/heroku-vs-netlify

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/heroku-vs-netlify. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.