--- title: "Hermès vs Saint Laurent: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Hermès or Saint Laurent? Compare estimated monthly branded-search demand and Share of Search inside the Luxury fashion houses set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/hermes-vs-saint-laurent" publisher: "Brandwave" --- # Hermès vs Saint Laurent: Which is more popular by branded search in New Zealand? Which is more popular in search, Hermès or Saint Laurent? Compare estimated monthly branded-search demand and Share of Search inside the Luxury fashion houses set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hermès and Saint Laurent - **Competitive set**: Luxury fashion houses - **Market**: New Zealand - **Month measured**: Aug 2026 - **Hermès Share of Search**: 8.2% - **Saint Laurent Share of Search**: 10% ## Which is more popular in search, Hermès or Saint Laurent? - In August 2026, Saint Laurent had more branded searches than Hermès among luxury fashion houses in New Zealand. Saint Laurent was estimated to have 16.7K branded searches compared to Hermès’ 13.8K, and held a 10% Share of Search versus Hermès’ 8.2%. - Saint Laurent was ahead of Hermès in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Hermès’ estimated Share of Search among luxury fashion houses in New Zealand moved from 7.8% to 8.2%, and its estimated monthly branded searches moved from 12.3K to 13.8K. - Across the 11 months ending August 2026, Saint Laurent’s estimated Share of Search among luxury fashion houses in New Zealand moved from 9.7% to 10%, and its estimated monthly branded searches moved from 15.2K to 16.7K. ## How did search popularity change for New Zealand luxury fashion houses in August 2026? - In August 2026, Saint Laurent gained estimated Share of Search among luxury fashion houses in New Zealand, from 9.5% to 10%. - Hermès’ estimated Share of Search among luxury fashion houses in New Zealand has lost ground for 3 months in a row, from 8.8% to 8.2% in August 2026. ## Month by month | Month | Hermès estimated searches | Hermès Share of Search | Hermès rank | Saint Laurent estimated searches | Saint Laurent Share of Search | Saint Laurent rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 12.3K | 7.8% | 6 | 15.2K | 9.7% | 5 | | Nov 2025 | 12.5K | 7.2% | 6 | 18.2K | 10.5% | 5 | | Dec 2025 | 14.1K | 7.2% | 6 | 19.7K | 10% | 5 | | Jan 2026 | 13.8K | 8.4% | 6 | 16.1K | 9.8% | 5 | | Feb 2026 | 11.6K | 8.3% | 6 | 13.3K | 9.5% | 5 | | Mar 2026 | 13.1K | 8.7% | 6 | 14.6K | 9.8% | 5 | | Apr 2026 | 13.2K | 8.5% | 6 | 14.5K | 9.4% | 5 | | May 2026 | 15K | 8.8% | 6 | 15K | 8.8% | 5 | | Jun 2026 | 14.3K | 8.5% | 6 | 14.8K | 8.8% | 5 | | Jul 2026 | 13.2K | 8.3% | 6 | 15.1K | 9.5% | 5 | | Aug 2026 | 13.8K | 8.2% | 6 | 16.7K | 10% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Hermès’ and Saint Laurent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hermès**: Measured on the search terms “hermes”, “hermes au”, “hermes bag”, “hermes birkin”, “hermes birkin bag”, “hermes blanket”, “hermes com”, “hermes constance”, “hermes handbag”, “hermes kelly”, “hermes kelly bag”, “hermes near me”, “hermes nz”, “hermes perfume”, “hermes picotin”, “hermes scarf”, “hermes shoes”, “hermes wallet”, “hermes watch”, “terre d hermes” and “terre d hermes parfum”, summed into one figure. - **Saint Laurent**: Measured on the search terms “saint laurent”, “saint laurent bag”, “saint laurent handbag”, “saint laurent near me”, “saint laurent nz”, “saint laurent shoes”, “saint laurent wallet”, “saint laurent ysl”, “saintlaurent”, “saintlaurent bag”, “saintlaurent shoes”, “saintlaurent wallet”, “ye saint laurent”, “ysl babycat”, “ysl com”, “ysl high heel”, “ysl mon paris” and “ysl y edo”, summed into one figure. - [Hermès profile](/demand/nz/brands/hermes) - [Saint Laurent profile](/demand/nz/brands/saint-laurent) - [All luxury fashion houses in New Zealand](/demand/nz/categories/nz-luxury-fashion-houses): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Hermès or Saint Laurent? In August 2026, Saint Laurent had more branded searches than Hermès among luxury fashion houses in New Zealand. Saint Laurent was estimated to have 16.7K branded searches compared to Hermès’ 13.8K, and held a 10% Share of Search versus Hermès’ 8.2%. ## Cite this page Brandwave. "Hermès vs Saint Laurent: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/hermes-vs-saint-laurent This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hermes-vs-saint-laurent. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.