---
title: "HERE Technologies vs Mapbox: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, HERE Technologies or Mapbox? Compare estimated monthly branded-search demand and Share of Search inside the Mapping and location platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/here-technologies-vs-mapbox"
publisher: "Brandwave"
---

# HERE Technologies vs Mapbox: Which is more popular by branded search in New Zealand?

Which is more popular in search, HERE Technologies or Mapbox? Compare estimated monthly branded-search demand and Share of Search inside the Mapping and location platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: HERE Technologies and Mapbox
- **Competitive set**: Mapping and location platforms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **HERE Technologies Share of Search**: 1.3%
- **Mapbox Share of Search**: 7.3%

## Which is more popular in search, HERE Technologies or Mapbox?

- In August 2026, Mapbox had more branded searches than HERE Technologies among mapping and location platforms in New Zealand. Mapbox was estimated to have 670 branded searches compared to HERE Technologies’ 120, and held a 7.3% Share of Search versus HERE Technologies’ 1.3%.
- Mapbox was ahead of HERE Technologies in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, HERE Technologies’ estimated Share of Search among mapping and location platforms in New Zealand moved from 1.9% to 1.3%, and its estimated monthly branded searches moved from 150 to 120.
- Across the 11 months ending August 2026, Mapbox’s estimated Share of Search among mapping and location platforms in New Zealand moved from 10.3% to 7.3%, and its estimated monthly branded searches moved from 810 to 670.

## How did search popularity change for New Zealand mapping and location platforms in August 2026?

- Mapbox’s estimated Share of Search among mapping and location platforms in New Zealand has lost ground for 3 months in a row, from 8.7% to 7.3% in August 2026.
- Estimated monthly branded searches for HERE Technologies in New Zealand fell 20% over 11 measured months, from 150 to 120 in August 2026.

## Month by month

| Month | HERE Technologies estimated searches | HERE Technologies Share of Search | HERE Technologies rank | Mapbox estimated searches | Mapbox Share of Search | Mapbox rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 150 | 1.9% | 5 | 810 | 10.3% | 3 |
| Nov 2025 | 140 | 2.1% | 5 | 650 | 9.9% | 3 |
| Dec 2025 | 120 | 2.7% | 5 | 550 | 12.4% | 3 |
| Jan 2026 | 160 | 2.9% | 5 | 810 | 14.9% | 3 |
| Feb 2026 | 200 | 2.4% | 5 | 700 | 8.4% | 3 |
| Mar 2026 | 120 | 0.99% | 5 | 970 | 8% | 3 |
| Apr 2026 | 150 | 1.7% | 5 | 970 | 10.8% | 3 |
| May 2026 | 120 | 1.1% | 5 | 980 | 8.7% | 3 |
| Jun 2026 | 120 | 1.3% | 5 | 790 | 8.6% | 3 |
| Jul 2026 | 120 | 1.4% | 5 | 660 | 7.7% | 3 |
| Aug 2026 | 120 | 1.3% | 5 | 670 | 7.3% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using HERE Technologies’ and Mapbox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **HERE Technologies**: Measured on the search terms “here com”, “here maps”, “here technologies”, “here technologies near me” and “heretechnologies”, summed into one figure.
- **Mapbox**: Measured on the search terms “mapbox”, “mapbox com”, “mapbox geocoding”, “mapbox gis”, “mapbox mapping”, “mapbox maps api”, “mapbox online” and “mapbox studio”, summed into one figure.

- [HERE Technologies profile](/demand/nz/brands/here-technologies)
- [Mapbox profile](/demand/nz/brands/mapbox)
- [All mapping and location platforms in New Zealand](/demand/nz/categories/nz-mapping-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, HERE Technologies or Mapbox?

In August 2026, Mapbox had more branded searches than HERE Technologies among mapping and location platforms in New Zealand. Mapbox was estimated to have 670 branded searches compared to HERE Technologies’ 120, and held a 7.3% Share of Search versus HERE Technologies’ 1.3%.

## Cite this page

Brandwave. "HERE Technologies vs Mapbox: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/here-technologies-vs-mapbox

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/here-technologies-vs-mapbox. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.