---
title: "Henry Hughes vs Pipers: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Henry Hughes or Pipers? Compare estimated monthly branded-search demand and Share of Search inside the IP and patent law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/henry-hughes-vs-pipers"
publisher: "Brandwave"
---

# Henry Hughes vs Pipers: Which is more popular by branded search in New Zealand?

Which is more popular in search, Henry Hughes or Pipers? Compare estimated monthly branded-search demand and Share of Search inside the IP and patent law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Henry Hughes and Pipers
- **Competitive set**: IP and patent law firms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Henry Hughes Share of Search**: 5.6%
- **Pipers Share of Search**: 3.2%

## Which is more popular in search, Henry Hughes or Pipers?

- In August 2026, Henry Hughes had more branded searches than Pipers among IP and patent law firms in New Zealand. Henry Hughes was estimated to have 70 branded searches compared to Pipers’ 40, and held a 5.6% Share of Search versus Pipers’ 3.2%.
- Henry Hughes was ahead of Pipers in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Henry Hughes’ estimated Share of Search among IP and patent law firms in New Zealand moved from 4.8% to 5.6%, and its estimated monthly branded searches moved from 60 to 70.
- Across the 11 months ending August 2026, Pipers’ estimated Share of Search among IP and patent law firms in New Zealand moved from 0.79% to 3.2%, and its estimated monthly branded searches moved from 10 to 40.

## How did search popularity change for New Zealand IP and patent law firms in August 2026?

- In August 2026, Pipers gained estimated Share of Search among IP and patent law firms in New Zealand, from 1.8% to 3.2%.
- Estimated monthly branded searches for Henry Hughes in New Zealand rose 16.7% over 11 measured months, from 60 to 70 in August 2026.

## Month by month

| Month | Henry Hughes estimated searches | Henry Hughes Share of Search | Henry Hughes rank | Pipers estimated searches | Pipers Share of Search | Pipers rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 60 | 4.8% | 3 | 10 | 0.79% | 5 |
| Nov 2025 | 50 | 3.2% | 3 | 20 | 1.3% | 4 |
| Dec 2025 | 30 | 3.4% | 3 | 20 | 2.2% | 4 |
| Jan 2026 | 50 | 5.6% | 3 | 20 | 2.2% | 4 |
| Feb 2026 | 50 | 4.2% | 3 | 20 | 1.7% | 4 |
| Mar 2026 | 100 | 7.2% | 3 | 20 | 1.4% | 5 |
| Apr 2026 | 80 | 6.3% | 3 | 20 | 1.6% | 5 |
| May 2026 | 60 | 5% | 3 | 30 | 2.5% | 4 |
| Jun 2026 | 80 | 6.7% | 3 | 10 | 0.84% | 5 |
| Jul 2026 | 60 | 5.3% | 3 | 20 | 1.8% | 4 |
| Aug 2026 | 70 | 5.6% | 3 | 40 | 3.2% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Henry Hughes’ and Pipers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Henry Hughes**: Measured on the search terms “henry hughes”, “henry hughes new zealand”, “henry hughes nz” and “henryhughes”, summed into one figure.
- **Pipers**: Measured on the search terms “pipers intellectual property” and “pipers patent”, summed into one figure.

- [Henry Hughes profile](/demand/nz/brands/henry-hughes)
- [Pipers profile](/demand/nz/brands/pipers)
- [All IP and patent law firms in New Zealand](/demand/nz/categories/nz-ip-law-firms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Henry Hughes or Pipers?

In August 2026, Henry Hughes had more branded searches than Pipers among IP and patent law firms in New Zealand. Henry Hughes was estimated to have 70 branded searches compared to Pipers’ 40, and held a 5.6% Share of Search versus Pipers’ 3.2%.

## Cite this page

Brandwave. "Henry Hughes vs Pipers: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/henry-hughes-vs-pipers

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/henry-hughes-vs-pipers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.