---
title: "Henry Hughes vs James & Wells: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Henry Hughes or James & Wells? Compare estimated monthly branded-search demand and Share of Search inside the IP and patent law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/henry-hughes-vs-james-and-wells"
publisher: "Brandwave"
---

# Henry Hughes vs James & Wells: Which is more popular by branded search in New Zealand?

Which is more popular in search, Henry Hughes or James & Wells? Compare estimated monthly branded-search demand and Share of Search inside the IP and patent law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Henry Hughes and James & Wells
- **Competitive set**: IP and patent law firms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Henry Hughes Share of Search**: 5.6%
- **James & Wells Share of Search**: 26.6%

## Which is more popular in search, Henry Hughes or James & Wells?

- In August 2026, James & Wells had more branded searches than Henry Hughes among IP and patent law firms in New Zealand. James & Wells was estimated to have 330 branded searches compared to Henry Hughes’ 70, and held a 26.6% Share of Search versus Henry Hughes’ 5.6%.
- James & Wells was ahead of Henry Hughes in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Henry Hughes’ estimated Share of Search among IP and patent law firms in New Zealand moved from 4.8% to 5.6%, and its estimated monthly branded searches moved from 60 to 70.
- Across the 11 months ending August 2026, James & Wells’ estimated Share of Search among IP and patent law firms in New Zealand moved from 31.7% to 26.6%, and its estimated monthly branded searches moved from 400 to 330.

## How did search popularity change for New Zealand IP and patent law firms in August 2026?

- In August 2026, James & Wells lost estimated Share of Search among IP and patent law firms in New Zealand, from 35.4% to 26.6%.
- Estimated monthly branded searches for Henry Hughes in New Zealand rose 16.7% over 11 measured months, from 60 to 70 in August 2026.

## Month by month

| Month | Henry Hughes estimated searches | Henry Hughes Share of Search | Henry Hughes rank | James & Wells estimated searches | James & Wells Share of Search | James & Wells rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 60 | 4.8% | 3 | 400 | 31.7% | 2 |
| Nov 2025 | 50 | 3.2% | 3 | 700 | 44.9% | 2 |
| Dec 2025 | 30 | 3.4% | 3 | 310 | 34.8% | 2 |
| Jan 2026 | 50 | 5.6% | 3 | 300 | 33.3% | 2 |
| Feb 2026 | 50 | 4.2% | 3 | 310 | 26.3% | 2 |
| Mar 2026 | 100 | 7.2% | 3 | 460 | 33.3% | 2 |
| Apr 2026 | 80 | 6.3% | 3 | 370 | 29.1% | 2 |
| May 2026 | 60 | 5% | 3 | 320 | 26.7% | 2 |
| Jun 2026 | 80 | 6.7% | 3 | 320 | 26.9% | 2 |
| Jul 2026 | 60 | 5.3% | 3 | 400 | 35.4% | 2 |
| Aug 2026 | 70 | 5.6% | 3 | 330 | 26.6% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Henry Hughes’ and James & Wells’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Henry Hughes**: Measured on the search terms “henry hughes”, “henry hughes new zealand”, “henry hughes nz” and “henryhughes”, summed into one figure.
- **James & Wells**: Measured on the search terms “james & wells”, “james & wells intellectual property”, “james & wells new zealand”, “james and wells intellectual property”, “james wells”, “james wells intellectual property”, “jameswells” and “jaws co nz”, summed into one figure.

- [Henry Hughes profile](/demand/nz/brands/henry-hughes)
- [James & Wells profile](/demand/nz/brands/james-and-wells)
- [All IP and patent law firms in New Zealand](/demand/nz/categories/nz-ip-law-firms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Henry Hughes or James & Wells?

In August 2026, James & Wells had more branded searches than Henry Hughes among IP and patent law firms in New Zealand. James & Wells was estimated to have 330 branded searches compared to Henry Hughes’ 70, and held a 26.6% Share of Search versus Henry Hughes’ 5.6%.

## Cite this page

Brandwave. "Henry Hughes vs James & Wells: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/henry-hughes-vs-james-and-wells

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/henry-hughes-vs-james-and-wells. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.