---
title: "Hendrick's vs Scapegrace: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Hendrick's or Scapegrace? Compare estimated monthly branded-search demand and Share of Search inside the Gin brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/hendricks-vs-scapegrace"
publisher: "Brandwave"
---

# Hendrick's vs Scapegrace: Which is more popular by branded search in New Zealand?

Which is more popular in search, Hendrick's or Scapegrace? Compare estimated monthly branded-search demand and Share of Search inside the Gin brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hendrick's and Scapegrace
- **Competitive set**: Gin brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Hendrick's Share of Search**: 7.9%
- **Scapegrace Share of Search**: 19%

## Which is more popular in search, Hendrick's or Scapegrace?

- In August 2026, Scapegrace had more branded searches than Hendrick's among gin brands in New Zealand. Scapegrace was estimated to have 2.3K branded searches compared to Hendrick's’ 980, and held a 19% Share of Search versus Hendrick's’ 7.9%.
- Scapegrace was ahead of Hendrick's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hendrick's’ estimated Share of Search among gin brands in New Zealand moved from 9.6% to 7.9%, and its estimated monthly branded searches moved from 1.2K to 980.
- Across the 11 months ending August 2026, Scapegrace’s estimated Share of Search among gin brands in New Zealand moved from 23.2% to 19%, and its estimated monthly branded searches moved from 3K to 2.3K.

## How did search popularity change for New Zealand gin brands in August 2026?

- Scapegrace’s estimated Share of Search among gin brands in New Zealand has lost ground for 3 months in a row, from 20.1% to 19% in August 2026.
- Hendrick's’ estimated Share of Search among gin brands in New Zealand has lost ground for 3 months in a row, from 8.6% to 7.9% in August 2026.

## Month by month

| Month | Hendrick's estimated searches | Hendrick's Share of Search | Hendrick's rank | Scapegrace estimated searches | Scapegrace Share of Search | Scapegrace rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.2K | 9.6% | 5 | 3K | 23.2% | 2 |
| Nov 2025 | 1.2K | 8.4% | 5 | 3.6K | 25.3% | 1 |
| Dec 2025 | 2K | 8.7% | 6 | 5.4K | 23.4% | 1 |
| Jan 2026 | 1.2K | 9.4% | 5 | 3K | 23.2% | 1 |
| Feb 2026 | 800 | 7.9% | 6 | 2.3K | 23% | 1 |
| Mar 2026 | 970 | 8.7% | 6 | 2.4K | 21.2% | 2 |
| Apr 2026 | 940 | 8.8% | 6 | 2.2K | 20.8% | 3 |
| May 2026 | 1K | 8.6% | 6 | 2.3K | 20.1% | 3 |
| Jun 2026 | 840 | 8.1% | 6 | 2K | 19.7% | 3 |
| Jul 2026 | 930 | 8.1% | 6 | 2.2K | 19.1% | 3 |
| Aug 2026 | 980 | 7.9% | 6 | 2.3K | 19% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Hendrick's’ and Scapegrace’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hendrick's**: Measured on the search terms “hendrick's”, “hendrick's gin”, “hendricks”, “hendricks gin”, “hendricks gin 1 litre”, “hendricks nz” and “hendricksgin com”, summed into one figure.
- **Scapegrace**: Measured on the search terms “scapegrace”, “scapegrace gin”, “scapegrace near me”, “scapegrace new zealand” and “scapegrace nz”, summed into one figure.

- [Hendrick's profile](/demand/nz/brands/hendricks)
- [Scapegrace profile](/demand/nz/brands/scapegrace)
- [All gin brands in New Zealand](/demand/nz/categories/nz-gin-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Hendrick's or Scapegrace?

In August 2026, Scapegrace had more branded searches than Hendrick's among gin brands in New Zealand. Scapegrace was estimated to have 2.3K branded searches compared to Hendrick's’ 980, and held a 19% Share of Search versus Hendrick's’ 7.9%.

## Cite this page

Brandwave. "Hendrick's vs Scapegrace: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/hendricks-vs-scapegrace

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hendricks-vs-scapegrace. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.