---
title: "Hendrick's vs Roku Gin: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Hendrick's or Roku Gin? Compare estimated monthly branded-search demand and Share of Search inside the Gin brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/hendricks-vs-roku-gin"
publisher: "Brandwave"
---

# Hendrick's vs Roku Gin: Which is more popular by branded search in New Zealand?

Which is more popular in search, Hendrick's or Roku Gin? Compare estimated monthly branded-search demand and Share of Search inside the Gin brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Hendrick's and Roku Gin
- **Competitive set**: Gin brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Hendrick's Share of Search**: 7.9%
- **Roku Gin Share of Search**: 8.3%

## Which is more popular in search, Hendrick's or Roku Gin?

- In August 2026, Hendrick's and Roku Gin were level on Share of Search among gin brands in New Zealand, with an estimated 980 versus 1K branded searches, at 7.9% and 8.3% estimated Share of Search.
- The lead changed hands 3 times in the 11 months ending August 2026: Roku Gin took it in December 2025, Hendrick's took it in January 2026, Roku Gin took it in February 2026.
- Across the 11 months ending August 2026, Hendrick's’ estimated Share of Search among gin brands in New Zealand moved from 9.6% to 7.9%, and its estimated monthly branded searches moved from 1.2K to 980.
- Across the 11 months ending August 2026, Roku Gin’s estimated Share of Search among gin brands in New Zealand moved from 8.9% to 8.3%, and its estimated monthly branded searches moved from 1.1K to 1K.

## How did search popularity change for New Zealand gin brands in August 2026?

- In August 2026, Roku Gin lost estimated Share of Search among gin brands in New Zealand, from 9.1% to 8.3%.
- Hendrick's’ estimated Share of Search among gin brands in New Zealand has lost ground for 3 months in a row, from 8.6% to 7.9% in August 2026.

## Month by month

| Month | Hendrick's estimated searches | Hendrick's Share of Search | Hendrick's rank | Roku Gin estimated searches | Roku Gin Share of Search | Roku Gin rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.2K | 9.6% | 5 | 1.1K | 8.9% | 6 |
| Nov 2025 | 1.2K | 8.4% | 5 | 1.1K | 8.1% | 6 |
| Dec 2025 | 2K | 8.7% | 6 | 2.2K | 9.5% | 5 |
| Jan 2026 | 1.2K | 9.4% | 5 | 1.1K | 8.8% | 6 |
| Feb 2026 | 800 | 7.9% | 6 | 820 | 8.1% | 5 |
| Mar 2026 | 970 | 8.7% | 6 | 1K | 9.2% | 5 |
| Apr 2026 | 940 | 8.8% | 6 | 1K | 9.4% | 5 |
| May 2026 | 1K | 8.6% | 6 | 1.1K | 9.3% | 5 |
| Jun 2026 | 840 | 8.1% | 6 | 880 | 8.5% | 5 |
| Jul 2026 | 930 | 8.1% | 6 | 1.1K | 9.1% | 5 |
| Aug 2026 | 980 | 7.9% | 6 | 1K | 8.3% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Hendrick's’ and Roku Gin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Hendrick's**: Measured on the search terms “hendrick's”, “hendrick's gin”, “hendricks”, “hendricks gin”, “hendricks gin 1 litre”, “hendricks nz” and “hendricksgin com”, summed into one figure.
- **Roku Gin**: Measured on the search terms “japanese roku gin”, “roku gin”, “roku gin 1 litre”, “roku gin gin”, “roku gin price” and “roku gin suntory”, summed into one figure.

- [Hendrick's profile](/demand/nz/brands/hendricks)
- [Roku Gin profile](/demand/nz/brands/roku-gin)
- [All gin brands in New Zealand](/demand/nz/categories/nz-gin-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Hendrick's or Roku Gin?

In August 2026, Hendrick's and Roku Gin were level on Share of Search among gin brands in New Zealand, with an estimated 980 versus 1K branded searches, at 7.9% and 8.3% estimated Share of Search.

## Cite this page

Brandwave. "Hendrick's vs Roku Gin: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/hendricks-vs-roku-gin

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/hendricks-vs-roku-gin. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.